Microsoft Store's Seattle launch profitable for some people

Microsoft must have thought it was a good idea at the time. In order to bring in lots of people to the opening of its newest Microsoft Store location in Seattle on Thursday, the company decided to give out free concert tickets for the first 1,000 people who stood outside waiting in line for the store to open. The tickets were for two big rock band shows, the Black Keys (held on Friday night) and One Republic (to be held in Seattle today).

The plan was successful, in that Microsoft certainly got a lot of folks to stand in line in front of the new Seattle store. But we suspect that most of those people in line waited to get their free concert tickets and then split immediately. Why? According to Geekwire, a bunch of those tickets started showing up on web sites like Craigslist with people asking for $40 or more for them.

While there's nothing wrong at all with Microsoft offering some kind of incentive to bring lots of people to the opening of a new Microsoft store, you do have to wonder if free concert tickets that can later be sold for a tidy profit is the right idea. We might show up for the chance to get a new PC or laptop or an Xbox 360 console. Granted, those kinds of giveaways could also be sold on eBay later but at least we might get some use out of them beforehand.

Microsoft says it plans to open another 75 locations for its Microsoft Stores over the next two to three years. So get ready; the chance for you to scalp some concert tickets might be coming your way soon.

Report a problem with article
Previous Story

More details on possible Microsoft-Yahoo deal surface

Next Story

Grand Theft Auto III: 10 years and a masterpiece

32 Comments

Commenting is disabled on this article.

If you are looking to shop computer tech, this University Village location in Seattle is great. Microsoft Store, Apple Store, Sony Store all within a few steps of each other as well as one of the big office chain stores a half block away.

Maybe the should look for success with these stores elsewhere too like say here in New Zealand for example - no apple stores here.

Was there this morning and the place was packed. I also went to check out apple store, and they have more people. However, I notice more people are actually buying at Microsoft store (samsung tablet, windows phone7) vs Aplle store ( more windows shopper).

Svggarden said,
Was there this morning and the place was packed. I also went to check out apple store, and they have more people. However, I notice more people are actually buying at Microsoft store (samsung tablet, windows phone7) vs Aplle store ( more windows shopper).

Apple stores always reminded me of a tech convention. Lots of people are in there playing with displays, but it does seem that relatively few make purchases...

Did you guys know if you buy a computer from the Microsoft Store that it comes with no crapware or Trial S**t. They preinstall Windows Live software with Microsoft Security Essentials. Thats it. Plus they tune it to perform at its best. When you get it.... It just works and the performance is so much better than if you buy it from other retailers. It is the cleanest PC you will ever get.

jesseinsf said,
Did you guys know if you buy a computer from the Microsoft Store that it comes with no crapware or Trial S**t. They preinstall Windows Live software with Microsoft Security Essentials. Thats it. Plus they tune it to perform at its best. When you get it.... It just works and the performance is so much better than if you buy it from other retailers. It is the cleanest PC you will ever get.

Very interesting, makes me recommend that is where my friends/family should go.

I think it's good marketing. The word "Microsoft Store" will come up for each person getting one of the tickets at least a dozen times between getting the ticket, going home, talking to friends, going to the concert, the after party, and a few weeks after that. Good marketing. MS probably got the tickets in the first place for a good discount.

lol, not only have they copied Apple's whole store look but also the launch excitement experience. Kept on hearing the word innovative.... hardly

AshUK said,
lol, not only have they copied Apple's whole store look but also the launch excitement experience. Kept on hearing the word innovative.... hardly

you can tell that to ip4s

AshUK said,
lol, not only have they copied Apple's whole store look but also the launch excitement experience. Kept on hearing the word innovative.... hardly

Down to the color of the employee's clothes and the badge around their necks. Even the high five'ing at launch. Laughable.

Squuiid said,

Down to the color of the employee's clothes and the badge around their necks. Even the high five'ing at launch. Laughable.

WalMart employees wear blue / green shirts and have a badge around their neck. And then they have white floors!

Clearly WalMart has copied Apple.

This is an odd story IMO. I mean, any time something is given away for free some portion of the people that get it are going to sell it... This is hardly Microsoft exclusive...

People are waiting in line and go through all the trouble selling tickets online to make less than €30?? Wow. Must be some really tough times in Washington.

.Neo said,
People are waiting in line and go through all the trouble selling tickets online to make less than €30?? Wow. Must be some really tough times in Washington.

psh people do that all the time, some people just have nothing better to do has nothing to do with tough times... people did that around here during the height of the economy too

.Neo said,
People are waiting in line and go through all the trouble selling tickets online to make less than €30?? Wow. Must be some really tough times in Washington.

Yeah, they're probably using the money to buy food...

M_Lyons10 said,

Yeah, they're probably using the money to buy food...

I highly doubt that, there are a ton of greedy people that go to openings just to get free stuff they can turn around for money, yet the people that really want the stuff they are giving away for free lose out... they are everywhere

neufuse said,

psh people do that all the time, some people just have nothing better to do has nothing to do with tough times... people did that around here during the height of the economy too


Love it when people like yourself take things way too seriously.

Ok...I went and checked out the most popular songs by the black keys...and have never heard any of them. They must be just a local band.

texasghost said,
Ok...I went and checked out the most popular songs by the black keys...and have never heard any of them. They must be just a local band.

The Black Keys just won 3 Grammys. They're not just a local band...

GreyWolf said,

The Black Keys just won 3 Grammys. They're not just a local band...

Then most radio stations must not play them. I listen to just about every genre on Dallas radio and have never....NEVER heard this group. They must win grammys based on 2 cities.

texasghost said,

Then most radio stations must not play them. I listen to just about every genre on Dallas radio and have never....NEVER heard this group. They must win grammys based on 2 cities.

The Edge is the only local station that plays them and the Edge overplayed their new album a **** ton maybe 3 or 4 months ago. Stop doing Dallas wrong. We got a baseball game to win tonight.

Konstanov said,

The Edge is the only local station that plays them and the Edge overplayed their new album a **** ton maybe 3 or 4 months ago. Stop doing Dallas wrong. We got a baseball game to win tonight.

Ahh..no wonder I haven't heard any of their songs....only 3 people listen to The Edge.

texasghost said,

Ahh..no wonder I haven't heard any of their songs....only 3 people listen to The Edge.

My car defaults to it whenever I unplug my iPhone, I only ever listen to Spotify in my car. I hate every single radio station in the DFW area, the only one I can tolerate is 92.5.

subcld said,

ironically people are waiting for Microsoft to support their countries in order to buy windows phone 7 and other people have everything and they don't want it
americans are weird with all respect to everyone
I am an American and I do have to admit that Americans disrespect. They have the "Negative Steve Jobs Syndrome". I have no respect for these kinds of people. These kinds of people also have no shame. Microsoft should understand these people because the word "FREE" brings in the scum of the earth + the Apple scum who don't care about anything else other than themselves and to contribute to the "Apple Cult".