Microsoft Surface advert hits the web, dancing and clicking in style

Microsoft has finally started talking once again about the Surface after months of silence as the first television advertisement has finally been uploaded to web for your viewing pleasure. 

The advertisement, which you can see above, is a highly choreographed advertisement that highlights the click in keyboard and does it all in a way to promote the ability to quickly attach and remove keyboards from the device.

This is the second television advertisement Microsoft has put out in the past few days with one airing on Sunday promoting Windows 8. This is the kickoff Microsoft's massive advertising campaign that will work to raise consumer awareness about its many upcoming platforms. With not one, but three major new services and devices launching in only a few days from now, Microsoft has a heck of a chore infront of them to make sure that Surface, Windows 8 and Windows Phone 8 become household names.

There is a lot at stake for Microsoft because if these products do not stick with consumers, it is their future at stake. Knowing that, expect Microsoft to get agressive in the marketplace and fight for marketshare any way that it can get it. And if this advertisement is any indication of the direction Surface advertisements will go, it looks like Microsoft is headed in the right direction.

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This commercial is horrible in my opinion... If I want to buy a tablet, I want to see what the tablet can do... Not a bunch of idiots dancing around

myxomatosis said,
This commercial is horrible in my opinion... If I want to buy a tablet, I want to see what the tablet can do... Not a bunch of idiots dancing around

You do see, you see that it will make a cool clicking sound when you put the keyboard on.

myxomatosis said,
This commercial is horrible in my opinion... If I want to buy a tablet, I want to see what the tablet can do... Not a bunch of idiots dancing around

It runs Windows 8 (or Windows RT). Want to know what it can do? Watch the other commercial for Windows 8, or wait for the next commercial in the sequence.

myxomatosis said,
This commercial is horrible in my opinion... If I want to buy a tablet, I want to see what the tablet can do... Not a bunch of idiots dancing around

Its the first commercial, most people do not know about the surface, its designed to get people a little interested (hence the fluff). Its quite basic marketing, step one is make people interested then give em more.

Also as others have said, there will be commercials for Windows 8 all on its own, this is a surface commercial and the keyboard/kickstand is a big feature of this device.

this is awesome! way to go on finally creating some good advertising! this is on par with an apple comercial in my opinion

Anyone saying this ad is crap because of a "lack of substance" doesn't know how to advertise to the masses. You may not like it, but this kind of ad will sell many more tablets than an ad that says "Surface can do x, y, and z." See Apple if you need immediate proof.

It's a great ad that will get people's attention, which is what MS needs to do right now.

I just saw the commercial on Revolution! LOL I still think the Windows 8 ad was better (I just liked it a bit more) but it was nice seeing Surface on TV!

People in tech forums are the worst critics. We forget that 99% of the people out there have no idea whatsoever that Microsoft has a tablet OS, even less a tablet device. Moreover, 99% of the people out and much of us don't associate Microsoft with cool, or wow. This ad does it all, is an eye opener showing the new bold MS direction. It says 'we have a tablet', 'we are innovator's' and 'we are cool'. Before this commercial, most people would have never associated those phrases with Microsoft, but now they will start doing so. This is the entrance of the new contender to Apple's cool and it needs to be like this, young, fresh, stylish and cool. Make people say 'wow, a cover that is also a keyboard', and 'wow, it has a stand'. The two hardware features that differentiate the product the most are highlighted. Everything else is Windows 8, which will be advertised by itself aplenty, by MS and others. I like this, no boring explanatory commercials, but bold, in your face coolness. Add to this the devices at stores to try them and it will sell.

They REALLY go out of their way to find people who are of non-distinct ethnicity in their commercials and website don't they? Do they grow those people from birth with a strict diet of tacos, won ton soup and butter beans?

Also, what's he touching on the screen at the end of the ad? Doing that doesn't do anything.

Edited by BattleDaggit, Oct 16 2012, 5:01am :

Im confused.. how can there be 2,669 likes but only 301 views (at time of watching)... is google / youtube manipulating the stats here???!!!!!?!?!?!

DukeWars said,
Im confused.. how can there be 2,669 likes but only 301 views (at time of watching)... is google / youtube manipulating the stats here???!!!!!?!?!?!

You must be new to the internet.

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