The 2013 Sundance Film Festival is now underway in Park City, Utah as lots of Hollywood and media reps descend on the small skiing village to celebrate independent film marking. The event will conclude next Sunday with the world premiere of the Steve Jobs biopic jOBS.
Sundance is also seen as a huge marketing opportunity for businesses of all kinds to get their products in front of a media and celebrity hungry audience. Microsoft is no exception to this trend. The company is sponsoring the Sundance photo and video interview studio for the Entertainment Weekly media outlet.
The official Windows Twitter account has already posted a number of images from its EW Sundance promotion this weekend. Actors and film makers who will have their pictures taken at the EW photo studio will also get to check out the Surface tablet and Windows Phone devices. EW.com's Sundance 2013 website is also sponsored by Surface and in turn Microsoft is posting EW's Sundance video interview recaps on its official Windows YouTube page.
Google is also joining in the Sundance marketing push. Its YouTube division worked with the Sundance Institute to post a selection of short films that are also premiering at the festival this year.
Source: Windows on Twitter | Image via Microsoft