Microsoft Surface promoted with new Ghost in the Shell anime short in Japan

When Microsoft first announced that the Surface RT tablet was on sale in Japan in March, it also mentioned that the Windows RT device would also be seen in the latest Ghost in the Shell anime film series Arise. While the first of four 50 minute episodes of this series is scheduled to be released in Japan later in June, Microsoft has teamed up with the film series' creators at Production I.G. to release a quick three minute original Ghost in the Shell short film.

The clip, as posted on the Surface Japan TouTube page, is set in the cyberpunk future of the acclaimed sci-fi franchise. The film, titled Another Mission, has no dialogue so don't worry about having to understand Japanese or reading subtitles.

The short film features one of the characters trying to download data from a location for some unknown purpose with the Surface. That's all we will say about the clip; it's short enough so that we don't want to give away any surprises. We will say that the Surface is not only a vital part of the mission but the optional Touch Cover gets some attention as well.

While we have seen the Surface used by characters in various television shows in the US over the past year, the Ghost in the Shell anime short may be our personal favorite in terms of product placement so far.

Source: Surface Japan on YouTube

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I always feel that MS product's placement feels out of place. The worst ones where on the show Bones, they were so bad

as someone who read the manga and views the previous anime, this question poped-up:
if you can connect your brain to the cloud, why you need surface to connect to the cloud?

Seems like a regessive step backward, but it soo surface

While I'm not completely on-board with Win8, this looks amazing.
For once, I say the metro screen design seem to fit in nicely.

Btw, that radial menu (1:25) in the start screen does not exists in 8. Perhaps something new in 8.1?
Definitely feels more intuitive than having to keep going down to the bottom of the screen for contextual buttons

Edited by letmesee, Jun 4 2013, 10:44pm :

I believe the start screen in the video is a bit dramatized. The icons on the bottom-right corner of the screen don't exist in 8.1 either.

Wow. Just wow. I really think the Surface is a heavy, unwieldy, battery sucking craptablet, but this "commercial" is one of the best I have ever seen! Mad props to the advertising gurus that came up with this and the VERY talented people who put it all together!

John Nemesh said,
Wow. Just wow. I really think the Surface is a heavy, unwieldy, battery sucking craptablet, but this "commercial" is one of the best I have ever seen! Mad props to the advertising gurus that came up with this and the VERY talented people who put it all together!

"Craptablet" - A tablet that you can use when you go for a crap.

this is so lame. perhaps because it's the product placement taken out of context and specifically highlighted. maybe it looks more natural in the full film.

This is not a product placement, but rather a 3 minute Ghost in the Shell: Arise promo short for Microsoft's Surface.

As cool as this is and as much of a fan of GitS I am, I uhh, can't get used to the new character design yet. I'm so used to the original. Maybe it'll grow on me.

GP007 said,
As cool as this is and as much of a fan of GitS I am, I uhh, can't get used to the new character design yet. I'm so used to the original. Maybe it'll grow on me.

Totally agree. Kusanagi just looks... WRONG!

Cool ad though!

FloatingFatMan said,

Totally agree. Kusanagi just looks... WRONG!

Cool ad though!

Yeah, see, her character design was eating at me so I did some reading on the story behind ARISE and it's actually a PREQUEL to the original movie. Arise takes place 2 years before the movie so her look, which to mean is a younger one, makes sense more now.

panacea said,
This is pretty awesome. Hopefully it will work well to support MS in japan.

I'm just guessing here but since they're going to offer a 256GB version of the Surface Pro in Japan only, for now at least, I'd say they see a good bit of demand for it there.

gits is awesome! I know the markets in the west are different but there's a general lack of edgy marketing here. If such an ad were shown, I wonder if the appeal would change or if people would get confused about the product