Microsoft Surface RT tablet to be sold at Costco

On Thursday, Microsoft's CFO Peter Klein said we can expect to see more distribution channels for the company's Surface tablet line. Today, there's word that in the U.S., the Windows RT version of Surface will soon go on sale in Costco stores.

WPCentral.com received an image from a tipster that shows a listing from a Costco inventory PC screen (an old school MS-DOS screen, at that). The list shows Costco stores – which require a yearly membership – will sell the 32 GB version of the tablet, without the touch cover, for $499; it will also sell the 32 GB and 64 GB versions of the tablet with a touch cover for $599 and $699, respectively. Unlike other outlets, it looks like Costco will offer users a way to buy a Surface tablet with their choice of color for the touch cover, rather than be limited to just the black version.

This makes the fourth retail outlet in the US that will sell the Surface RT tablet. Microsoft's retail stores were the first to offer the tablet at its Oct. 26, 2012 launch, followed by Best Buy and Staples, which began selling the tablet late last year. There's no exact date for Costco stores will begin to sell Surface.

Source: WPCentral.com | Image via Costco

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It's clear plenty on here have never stepped into a Costco.

Costco sells some great electronic items. They are probably better than John Lewis in terms of their return policy, and also add a years guarantee to laptops/pcs etc, and give a 5 year guarantee on TVs. They have everything from entry-level to top of the line - usually cheaper than anywhere else, and often buy a ridiculously quantity of an item to run on an offer no-one else can match, and which usually completely sell out.

I'll happily buy a Surface RT from Costco if it comes to their UK warehouses - although would be nice to have even a few pounds off the price!

ROFLMAO, I'm not laughing at Surface, hell I own a 64GB, I'm laughing at the great use of "pallet" in an online forum, and Costco. If it has what you want and you're able to buy in bulk, it's the place to go man.

You do realize not everything is in bulk there right? They have pretty good prices on HHD and sometimes on TVs and Computers.

TsarNikky said,
Excellent choice, perhaps in the (adult) Toy department? When are they going to be sold at Walmart and Toys-R-Us?

When they increase their supply....

I don't buy electronics from Costco, I buy bulk Chicken breasts and tuna there. That's just how it is, apparently some people do but to me it's a bad sign. But it won't ever cost next to nothing. They'll stop selling them before that happens, I would imagine.

MorganX said,
That's just how it is, apparently some people do but to me it's a bad sign.

A bad sign of what? They are a retailer. They sell stuff. They don't make those electronics. It's of no less quality just because it came from Costco or Walmart.

An iPad purchased in an Apple Store isn't magically better than an iPad sold at Walmart, although it sounds like you think Walmart iPads and Costco Surfaces have the cooties.

Costco has a lot of cheap electronics and I think how early it is and going to Costco, is a bad sign. Maybe because that's where I only go to buy bulk food. I buy groceries at Walmart too but would have probably perceived it as less of a bad sign there. They present a better electronic department IMO. It's all perception. I don't buy my electronics there either, I buy them online or from NFM. You can't really do much about perception other than know it exists. Read some of the comments, right or wrong, it exists.

Costco also sells top of the line TVs. They also sell top of the line printers. As well as laptops, cameras, cell phones.

Are those all cheap electronics? Oh wait no they aren't. Unless by your definition $3000+ tvs are "cheap" and android cellphones are "cheap" too.

Walmart sells the iPad, tvs, laptops, tablets (from Android too) and cell phones (all kinds). Is it because all those products aren't selling well so they need to be sold there?

Newegg sells tons and tons of cheap electronics too. Are they a bad seller too? If Intel CPUs are sold on Newegg is it a bad sign? Oh but wait they sell cheap electronics

No one said "all" anything, no one mentioned "poor sales" or any sales, except you. That's a good place to end it.

Your 50 posts in this news topic say pretty much that.

MorganX said,
No one said "all" anything, no one mentioned "poor sales" or any sales, except you. That's a good place to end it.

CostCo sells Apple products, Apple products usually aren't discounted much (if at all), so do the math.

-Razorfold said,
Costco also sells top of the line TVs. They also sell top of the line printers. As well as laptops, cameras, cell phones....

Costco does not sell "top of the line" anything, last years entry level Sony/Samsung/Pioneer is not "top of the line"

As for Apple they can sell anywhere they want without tarnishing their product image, they are the market leader. They started out at their own brick and mortar stores, took over the market and now can afford to sell anywhere, they have a demand to meet. Microsoft doesn't.

Costco does not sell "top of the line" anything, last years entry level Sony/Samsung/Pioneer is not "top of the line"

Really last years entry level? Have you ever stepped into a Costco?

As for Apple they can sell anywhere they want without tarnishing their product image, they are the market leader. They started out at their own brick and mortar stores, took over the market and now can afford to sell anywhere, they have a demand to meet. Microsoft doesn't.

So since Apple have a demand to meet, they can sell their products at Walmart. But Microsoft can't

Apple have 250 stores in the US alone, one in every major city and then some. They can easily sell their products in their own stores. MS in comparison have only 30 in the US. The only way they can sell their hardware products is through other stores like Walmart, Costco, Target etc. If you have a new product you want it to be sold in as many places as possible so people buy it. Restricting it to just 7 stores in the US and online is a pretty stupid idea.

Like I said Android tablets and phones are sold at Walmart and Costco too. Would you consider that tarnishing the brand image?

I buy lots of things there. furniture, food, computers, tv, jewelry. It is a great place to get and has the best return policy of any place.

Sonne said,

Costco does not sell "top of the line" anything, last years entry level Sony/Samsung/Pioneer is not "top of the line"

As for Apple they can sell anywhere they want without tarnishing their product image, they are the market leader. They started out at their own brick and mortar stores, took over the market and now can afford to sell anywhere, they have a demand to meet. Microsoft doesn't.

I expect nothing less from a member who has an Apple logo as their avatar. Just beyond pathetic.

Apple products are sold in vending machines. It's not about tarnishing image, it's about more distribution channels. If Microsoft is expanding their retail presence, it's because they want to increase consumer adoption. Simply put. Right now they only have a 1/5 the number of Apple Stores, so why not take advantage of other consumer markets that have more foot traffic?

With the support of COSTCO they will be flying off the shelves.
COSTCO Shopping List
-60 toilet rolls 3 ply
-2 x 40 pound lasagne
-6 x 24 inch ready made pizza's
-2 x 4 gal jar whole egg mayonaise
-Diamond engagement ring
-Microsoft Surface

I buy lots of stuff at Costco,

Stamps
Computers
Furniture
Watches
Purses for the SO
Mags are 30% off

And costco has a great following so yes I think they will sell very well there.

I love windows 8 I just feel the Ui could use a ton more work and RT is a joke . If it don't sell at Walmart next to the cheap droid and kindles that's all the proof I need . Windows 8 itself just needs so much more polish on the front end and Ditch RT its a mess and confusing customers

TurboShrimp said,
I love windows 8 I just feel the Ui could use a ton more work and RT is a joke . If it don't sell at Walmart next to the cheap droid and kindles that's all the proof I need . Windows 8 itself just needs so much more polish on the front end and Ditch RT its a mess and confusing customers

I like RT. Faster and lighter than Windows 8. It seems to me that in the long run it is the OS that will power all the cheaper devices as well as spin-off devices like remote controls for heating. For most people a cheaper RT tablet will meet their needs, especially when the store has filled out.

Right now RT seems like the inferior choice and perhaps it is. People just have too much legacy apps that they expect to run on Windows. However Windows 8 is too heavy to remain competitive with Android and iOS. And I know many dont consider the later two to be 'full OS' but for most consumers they are. So by also pushing RT Microsoft can more easily make the switch in the future. If they hadnt pushed RT than most developers would have gone x86/x64 only.

windows 8 is really great and i dig the ui. there are just a few things id want tweaked or changed with the ui. For example, an optional folder system on rt would be nice and a choice of transparency or custom backgrounds would be nice.

There the ignorant go trying to push that "RT is confusing to customers" bit. Do your research, the people that are buying them, love them (see: GDGT, Amazon, etc. reviews).

RT gives you: battery life, instant on, *0* malware, lighter devices, etc....for less money. Oh, and Office.

MorganX said,
There's nothing wrong with RT, but I do agree with the whole unfinished/unpolished feel. Absolutely.

Except that it has no apps of its own (lol look at the Top50 in the Metro store) and can't run Windows. But I guess it has the feature stripped Office RT, and they had the bright idea not to include Outlook, so businesses also won't give this turkey a second look.

@Darrah, yes to many the perception this early, without really being popular first, it will appear desperate. I think that's anyone who raises an eyebrow at this is saying.

Regarding RT, I'm not sure business necessarily care if RT has outlook. OWA is preferred and is what iPad enterprise users hopefully use. It's all we support though they can use the built-in client we won't support issues. Other than that I'm not sure why you call it stripped down. With a type cover instead of touch cover, with Office 2013 for $599 it's a steal. But yeah, the lack of great apps is another story and it does hurt it. It hurts it more than it should because the core music and video apps suck so bad and there's no way to sync with existing media libraries and playlists ala Zune or iTunes. Microsoft simply doesn't appear to care, or have any intention of providing this middleware. You will use Xbox Music Services (shoddy at best at this point IME) or nothing. I actually thing mass consumer adoption will be a negative due to this if it is not fixed and actually finds its way into the hands of millioins of "consumer" type users. That's JMO.

BTW, with the type cover my WMP went up 30%. I don't need a laptop or even a Pro. The whole point is to travel light. I have local Office, SkyDrive, and RemoteApps for everything else. The media/sync situation is keeping it from being more than a work tool though.

Enron said,
I think I'll wait for the Kirkland brand Surface.

And I'll wait for the Vizio Tablet with AMD APU and Windows 8 x86.

I don't know if it's funny, or meant to be sad. But Costco and Walmart for what is supposed to be a cutting edge technology with MS' cutting edge OS in those stores this soon, is, eyebrow raising at the least. Be interesting to see if there's a price cut coming.

MorganX said,
I don't know if it's funny, or meant to be sad. But Costco and Walmart for what is supposed to be a cutting edge technology with MS' cutting edge OS in those stores this soon, is, eyebrow raising at the least. Be interesting to see if there's a price cut coming.

iPads are being sold at my local supermarket and you get the original iPad for free if you follow a higher vocational education. In my circles everybody that know about the Surface wants one but nobody has heard about it. Microsoft needs to push Surface through as many channels as possible. Have word of mouth be their promotion. There is no other way to break through in this market. Because right now most people think iPad means tablet...

MorganX said,
I don't know if it's funny, or meant to be sad. But Costco and Walmart for what is supposed to be a cutting edge technology with MS' cutting edge OS in those stores this soon, is, eyebrow raising at the least. Be interesting to see if there's a price cut coming.

http://www.costco.com/mens-watches.html?pageSize=48

Costco sells a lot of high end items with prices that a surface does not touch.

I agree with the "need." I personally thing higher quality consumer oriented apps and a high quality iTunes like piece of middleware and a fantastic and fully featured Modern UI Music app would do much more than Costco, but we'll see.

You didn't fix anything for me. I didn't back pedal. I said it's eyebrow raising and it still is. The facts about iPod are true, but irrelevant since it is not in Surface's position, technically or marketwise. And while they do sell high-end watches, I'm sure there aren't many 12k watches walking out of Costco but what's the point of discussing it. It is a fact they do, and it is still irrelevant to the fact that Surface "needs" to go there. I agree with the "need," and still think it is eyebrow raising that it "needs" to go there.

Fixed your Fixt, thanks you for your effort though.

Um you do realize that Walmart sells the iPad too right? As well as tons of android tablets and phones.

Last black friday Walmart had a sale for the iPad 3, if you bought one you got a $70 walmart card and they guaranteed stock.

Going to claim that's bad too?

MorganX said,
The facts about iPod are true, but irrelevant since it is not in Surface's position, technically or marketwise.

He said iPad, not iPod. You can walk into a Walmart and buy an iPad. And it's not irrelevant, they are similarly priced competing products.

Typo, they don't sell Ipods anymore do they. We'll disagree, I think the iPad's position as a cultural icon and it's consumer uptake which led to it being a viable sell at that price point in Walmart make irrelevant to Surface being there. iPad made it's way there because of its massive consumer success, Surface is going to Costo to try and reach more consumers. I think there is a huge difference in that and the market perception of each. I didn't say it was "bad" I said it was eyebrow raising and I believe it.

@MorganX,,, your involuntary facial muscle twitch not withstanding.. it's perfectly valid that Microsoft wants to get their new device into as many customers hands as possible. It's not "eyebrow raising" in the slightest.

I didn't say it was invalid, I didn't even say they shouldn't do it. It is eyebrow raising to me, and will be to others as I'm sure their comments will indicate.

Edit: I actually think going in Costco and similar outlets will put even more pressure on MS to make sure the whole ecosystem works and that great apps are available.

MorganX said,
I don't know if it's funny, or meant to be sad. But Costco and Walmart for what is supposed to be a cutting edge technology with MS' cutting edge OS in those stores this soon, is, eyebrow raising at the least. Be interesting to see if there's a price cut coming.

A price cut won't be coming. To sell more units, you need more distribution channels. Being that Walmart, CostCo, etc. all sell Apple products, what does this say about your comment? Not to mention there are what...Microsoft has only a 1/5 the number of Apple stores?

TurboShrimp said,
And next week at your local Walmart lol

I don't think you have an understanding of the Retail Consumer Electronics Market. I assume you don't work in a Digital or Tech Industry because you would know of the failures endured by specialized retailers like Comp USA, Circuit City, currently Best Buy, et al. I am going to assume I make more money than you as do my friends. Even though we could afford to shop at a boutique, we aren't shallow Apple customers. We shop at Costco for discounts and that includes consumer electronics. If you somehow think putting Surface at Costco and/or Walmart won't provide MORE sales opportunities for MSFT, you may want to re-think commenting on these topics.

yeah not sure why this is funny. Costco sells some very high end items. They have very nice selection of computers, harddrives, and are decent in price, and you have the best return policy pretty much of any B&M store in the usa.

moloko said,
yeah not sure why this is funny. Costco sells some very high end items. They have very nice selection of computers, harddrives, and are decent in price, and you have the best return policy pretty much of any B&M store in the usa.

It looks desperate is the point.

It looks desperate is the point.

What? Seriously what are you people smoking?

Microsoft has 30 stores in the US, that's it. There are lots of people who actually like to physically try out a product before spending $500, and they aren't going to drive 500 miles to get to the nearest store just for a tablet. So what choice does MS have? Oh that's right sell it in other stores like Costco, Walmart, Target etc.

It's not desperation, it's common sense.

LookitsPuck said,

A price cut won't be coming. To sell more units, you need more distribution channels. Being that Walmart, CostCo, etc. all sell Apple products, what does this say about your comment? Not to mention there are what...Microsoft has only a 1/5 the number of Apple stores?

Does it look like Costco is spelled with both C's capitalized? And Costco hasn't sold Apple devices for two years. See here: http://news.cnet.com/8301-13579_3-20025230-37.html