Last week, New York and Los Angeles were the cities that Microsoft apparently chose to launch a viral marketing campaign for its upcoming Surface PC tablet. Street art was placed on the sides of a number of buildings in both cities that seem to represent the tablet's screen and its optional keyboard.
As it turned out, those ads were not quite finished. It now appears that the painters who created the street art have added to them since they were first spotted. Surface Evangelist's Facebook page spotted an Surface street ad image that came from the Twitter page of Ines Atienza (that account is locked out to the general public).
As you can see, the ad now has a slogan to go along with the Surface logo and design: "Click in."
The slogan is an interesting choice for a product that has a touch screen. Microsoft might be wanting to emphasis that the Surface does indeed have an optional physical keyboard, as opposed to Apple, which doesn't provide its own keyboard for the iPad (although there are certainly plenty of third party iPad keyboards).
It looks like we will be seeing the phrase "Click in" a lot over the next couple of months leading up to the launch of the Windows RT version of Surface alongside the launch of Windows 8 on October 26th.
Source: Surface Evangelist Facebook page | Image via Ines Atienza