Microsoft Surface television advertisements to debut tonight

When it rains, it pours with Microsoft as only yesterday we posted up the first official Windows 8 commercial and according to Paul Thurott, who is quite good at nailing this type of information, we should see the debut of Microsoft's visual assault during Monday Night Football for the Surface tablet.

Thurott posted on Twitter earlier today that Microsoft will makes its Surface advertisement debut tonight, during Monday Night Football. This falls inline with the previous information we heard that Microsoft would kick-off its awareness building campaign, beyond its graffiti style billboard advertisements, ahead of the Surface launch. 

It's clear that Microsoft is officially all in on storming the airwaves with its advertisements and a rumored $2 billion dollar campaign will surely give the company leverage with consumers this holiday season. 

So, even if you are not a sports fan, but want to be among the first to see a Surface advertisement, we suggest you tune in this evening. If the timing of the advertisment is anything like the Windows 8 advert we saw yesterday, we would hedge that the advertisement will appear at the beginning of the game, rather than the end.

Source: Paul Thurrott

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21 Comments

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Klownicle said,
Yet 11 days left, and we still don't even know a price. o_0

You have to admit,... MS has done a great job keeping it hush hush

brent3000 said,

You have to admit,... MS has done a great job keeping it hush hush

Very true. Not even a pinch of even a release date for the price lol. I fully expected to see the price in the ad tonight lol.

Lprd2007 said,
I don't think that kind of audience is the one that would be interested in the Surface, but well...

Surface is a consumption device targeted for the masses. Dancing with the Stars app where you vote, NFL app where you get play-by-play stats... the possibilities are endless.

I'm not a American football fan and no way I'm watching DWTS, so I guess I'll wait until the ad is online, but I want to see it!!

they are probably going to be really bad ads and resemble more a music video than an apple type of ad that actually makes you buy something.

neonspark said,
they are probably going to be really bad ads and resemble more a music video than an apple type of ad that actually makes you buy something.

Why so glum?

So far the Windows 8 countdown ad is pretty slick and the zombie add for Walking dead was pure win.. Why would i expect the next one to fail?

Uh, I don't know what he's talking about, I saw the teaser yesterday during the Jets-Colts football game on DirecTV. Edit: Oh, wait, I see. He's talking about Surface ads, not Windows 8 ads. Never mind then, my fault.

Enron said,
Monday Night Soccer should be interesting.

Football, the real football. You know, the one where people are not afraid to touch the ball with their hands.

nohone said,

Football, the real football. You know, the one where people are not afraid to touch the ball with their hands.

Cant tell if serious..