Microsoft to advertise Bing in the UK with The Simpsons

Ever since Microsoft launched its updated search/decision engine, Bing, it has been relentless with the advertising, which has certainly been paying off for the Redmond-based software colossus. The website now has a respectable market share of 9.7%, growing steadily with every month that goes by, though that certainly won't stop Microsoft getting the word out to an increasing number of customers. As reported by The Telegraph, Microsoft will now be sponsoring The Simpsons on Channel 4 in the UK with Bing, starting tonight and ending in about three months time.

Microsoft sponsoring The Simpsons is a relatively big deal, in that this is the first technology company to ever sponsor the show. The new deal with be displayed in the form of Bing-specific advertisements, with characters from The Simpsons seen using Bing, similar to the Windows 7-based advertising that was meant to happen with Family Guy a few months back. Microsoft unfortunately chose to pull out of the deal with Family Guy due to the somewhat offensive nature of the show, but it seems The Simpsons will be a perfect fit in both content and audience.

Microsoft seems to have launched a pretty substantial campaign in the United Kingdom, with The Simpsons deal in addition to the new range of TV advertisements that began just recently. Microsoft is apparently aiming to become the second-most-popular search engine within the UK, currently being held back from that spot by Yahoo!, though the gap in market share isn't as much of an obstacle as it is with the current leader, Google.

Thanks to djdanster for the tip.

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it would be much better if they air with new episodes.


simpsons are NOT OBSOLETE. latest season was a blast, they are surely not dying out, and are really way above family guy. (this is coming from a family guy original fan.. the latest seasons are all crudeness, none of the creativity of first 4 seasons)

simpsons writers are much better, and new episodes are very high in quality and entertainment value.
no other cartoon can top that. (i too thought they were done, after the movie... but i was really surprised, how cool they are again)

david said,
I still watch The Simpsons. Am I alone? LOL

You are not alone, iv`e watched some episodes many many times but still chuckle :p

It is a great idea (those who think the Simpsons are obsolete are seriously out of touch - do some homework). However it is a bit of a weird fit. It's no secret that Groening is a Mac fan. Most of the episodes where a computer is visible is clearly Apple-branded and the only two Microsoft references I can recall were both negative. The first was where Lisa says "They must have programmed [Funzo] to eliminate the competition' and Bart replies 'Like Microsoft' and an earlier episode where Bill Gates shows up at the Simpsons' doorstep to buy out CompuGlobalHyperMegaNet and simply has his thugs trash Homer's home office.

At any rate I hope the ads are better than those that have been on TV so far. They are just terrible.

Well, it pretty much is obsolete. The viewership is less than that of the first season, despite significantly more people having access to cable now than 20 years ago. :P Only one episode a year really gets people's attention, and that's the Halloween one. They could probably just cancel the show and do holiday specials at this point and nobody would notice.

C_Guy said,
It is a great idea (those who think the Simpsons are obsolete are seriously out of touch - do some homework). However it is a bit of a weird fit. It's no secret that Groening is a Mac fan. Most of the episodes where a computer is visible is clearly Apple-branded and the only two Microsoft references I can recall were both negative. The first was where Lisa says "They must have programmed [Funzo] to eliminate the competition' and Bart replies 'Like Microsoft' and an earlier episode where Bill Gates shows up at the Simpsons' doorstep to buy out CompuGlobalHyperMegaNet and simply has his thugs trash Homer's home office.

At any rate I hope the ads are better than those that have been on TV so far. They are just terrible.

I thought they made fun of Apple one time, with their excessive "i" branding, or the stereotypical mac 'elitism'.

C_Guy said,
It is a great idea (those who think the Simpsons are obsolete are seriously out of touch - do some homework). However it is a bit of a weird fit. It's no secret that Groening is a Mac fan. Most of the episodes where a computer is visible is clearly Apple-branded and the only two Microsoft references I can recall were both negative. The first was where Lisa says "They must have programmed [Funzo] to eliminate the competition' and Bart replies 'Like Microsoft' and an earlier episode where Bill Gates shows up at the Simpsons' doorstep to buy out CompuGlobalHyperMegaNet and simply has his thugs trash Homer's home office.

At any rate I hope the ads are better than those that have been on TV so far. They are just terrible.

They make fun of everything, you just have to have seen every single episode. The Simpsons clearly do it in jest, since Bill Gates doesn't really have a gang of nerds who go around physically assaulting competitors. But it's a funny idea!

Oddly enough the "Mapple" episode of The Simpsons is on right now on my cable provider in the Midwestern US! Weird timing!

I'm kinda surprised by this. It was one thing going for Family Guy, which is only just recently washed-up, but the Simpsons have been obsolete for years now. What's the target audience here?

Joshie said,
I'm kinda surprised by this. It was one thing going for Family Guy, which is only just recently washed-up, but the Simpsons have been obsolete for years now. What's the target audience here?

I haven't watched the Simpson's since the 90's :S

As a true Simpsons fan I'm really disappointed to hear this. I love Microsoft, but cartoons and commercials don't go together; Cartoons have to stay independant and unbiassed.

RuuddieBoy said,
As a true Simpsons fan I'm really disappointed to hear this. I love Microsoft, but cartoons and commercials don't go together; Cartoons have to stay independant and unbiassed.

An unbiased cartoon? How boring.

RuuddieBoy said,
As a true Simpsons fan I'm really disappointed to hear this. I love Microsoft, but cartoons and commercials don't go together; Cartoons have to stay independant and unbiassed.

We're talking about cartoons here, not the News...lol.

RuuddieBoy said,
As a true Simpsons fan I'm really disappointed to hear this. I love Microsoft, but cartoons and commercials don't go together; Cartoons have to stay independant and unbiassed.

Butterfinger and C.C. Lemon would like a word with you.

Joshie said,

Butterfinger and C.C. Lemon would like a word with you.

So THAT'S why you have the Simpsons advertising C.C. Lemon in Japan, when the show itself has never been shown here (wouldn't work translated anyway). I'd always thought that C.C. Lemon was a Japanese drink - never saw it in the U.K. or Australia.

Shiranui said,

...

Yup, it's a Japanese drink, and an awesome one at that (speaking as someone who grew up tolerating disgusting American attempts at citrus sodas). You can't buy it in the states short of importing it, I just happen to visit Japan annually, lol.

Nowadays I'd probably buy calpis before c.c.lemon though. Or any of those awesome little coffee shots. :3

/ugh, vending machine withdrawal ~_~

Edited by Joshie, Mar 12 2010, 2:59am :