Microsoft to double down on Skype for Windows 8, whatever that means

We all love when executives get on stage and talk about their products as it provides new insights in to their product vision. Tony Bates of the Skype team for Microsoft is on stage at D10 and has said that they are doubling down on Windows 8. While this makes us ponder what they were doing previous to this effort (singling down, half-assing it, casually working?) it should be good news for fans of Skype.

Certainly we expect deep Skype integration in to Windows 8 as Microsoft purchased the company not that long ago. With Skype, Microsoft now has a first-party communication platform built in to the OS and with VOIP on the verge of breaking across to the mobile segment, it is a strategic move that will pay dividends for the long term. 

In addition to making silly statements, Bates said Skype has grown significantly since Microsoft acquired the company, going from 170 million to 250 million active users, a healthy leap by any means. 

The takeaway from this statement is that Microsoft is dedicated to bringing and embedding Skype in to all of its next generation products. With Windows 8 getting deep ties, we certainly can expect Windows Phone 8 and the next generation Xbox to have close ties to that platform as well. 

Source/Image Credit: Joanna Stern , KFC.com

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18 Comments

Well most companies are going to release apps eventually for windows 8 that have pretty basic fuctionality and will judge how sucessful the app model for windows 8 is before they invest tons of cash.. Skype on the other hand is going to invest right from the get go..

Also double down is a gambling term for blackjack where you double your bet but only get one card.. Usually done when you have a 10 and the dealer has a bust card.

Lachlan said,

Also double down is a gambling term for blackjack where you double your bet but only get one card.. Usually done when you have a 10 and the dealer has a bust card.

Ah, now is clearer, thank you.
I guess we can speculate that Mr. Bates play Blackjack............ :-)

gregalto said,
The fact that you know what tmz articles are like speaks for itself.

You don't have to read TMZ itself to know what it is in the same way I don't have to be a doctor to understand some basic medical concepts. General knowledge, we call it.

chAos972 said,
You don't have to read TMZ itself to know what it is in the same way I don't have to be a doctor to understand some basic medical concepts. General knowledge, we call it.
This.

When I hear the term "doubling down" (a poker term?) I understand it to mean "betting big". In other words, they'll be going all out to integrate Skype with their entire ecosystem rather than just letting it tick along as a separate entity as it is now.

TCLN Ryster said,
When I hear the term "doubling down" (a poker term?) I understand it to mean "betting big". In other words, they'll be going all out to integrate Skype with their entire ecosystem rather than just letting it tick along as a separate entity as it is now.

It's a black jack term, and yes, you're correct. It means they're putting all their efforts into it -- as in, maybe they had resources on other projects or platforms, but now they're moving them to creating the best Skype for Windows 8 they can possibly make. So they're making a big bet by putting emphasis on Windows 8.

Subhadip said,
Tim Cook said Apple was "doubling down" on Siri just two days prior on the very same stage. Coincidence?

in that they are both corporate executives who have picked up buzzphrases.

I'll be impressed if Microsoft fully integrate Skype into the Microsoft Account system and allow people to communicate through Skype with the default install. Anything else is irrelevant, as anyone that wants to use Skype already does. It would be great to see every Windows 8 user be setup for video chat out of the box.

It's 2012 and video chat should be the standard means of communication, not seen as a gimmick.

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