Microsoft to hold press event Sept 23rd, Surface announcements inbound

Microsoft will be holding a press event in New York on September 23rd to announce new products that will include the second generation of Surface devices.

If you want an early look at what the new devices will likely include, you can check out our exclusive posts that detail the specs of the Surface Pro 2, specs of the Surface RT 2, the new Power Cover and a dock for the Surface Pro.

Additionally, it looks like the Surface Mini will not be making an appearance at this event.

Make sure to keep watching Neowin as we will continue to bring you more Surface news this week and we will also be covering the press event on the 23rd as well.

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51 Comments

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Would be awesome if they announced a trade in for those of us who pre-ordered Gen1... that'd be a nice reward and thank you for us having to put up with slow hardware

I'm hoping this round will be better. I may actually buy one. I still believe this is bad timing for Microsoft. No way this release outshines the new iPad release.

CygnusOrion said,
Heck it doesn't outshine the iPad 3.
Careful Cygnus. Around here you'll lynched for that comment. I can't say what you said because I am known to be very critical of the "new" Microsoft.

JHBrown said,
Careful Cygnus. Around here you'll lynched for that comment. I can't say what you said because I am known to be very critical of the "new" Microsoft.

shhhh, you are being watched....

But yea, bad timing. The iPad and iPhone are going to take the spot light.

Isn't Nokia suppose to release their Windows RT tablet during the same time? Also since most developers seem to have given up on RT, i don't think i want to invest in one. Will definitely pick Surface Pro 2

You get what you pay for. Go too low and you'll end up with last year's hardware rather than current-generation tech, and that will end up hurting the platform more than just trying to achieve a super low target price.

$199??? this guy is a genius...every manufacturer should sell their products below cost..

why don't they pay you 199 to take one, that would be much better yeh??? f*ckwit

engii said,
$199??? this guy is a genius...every manufacturer should sell their products below cost..

why don't they pay you 199 to take one, that would be much better yeh??? f*ckwit

Very mature comment. I guess MS's current strategy of selling a few dozen Surface tablets every month is the one they should stick with.

CygnusOrion said,
Yawn, because Surface gen 1 did so well! MS better price these at $199 or it's DOA.

I bet Amazon wishes they could sell their kindles for higher seeing how their last financials turn out, which wasn't that good. But yeah, lets keep selling at a massive loss and hope to make it up on store sales.

CygnusOrion said,
Yawn, because Surface gen 1 did so well! MS better price these at $199 or it's DOA.

it outsold the nexus 10, and google is releasing another. so I don't see why MSFT wont' given it is more successful.

CygnusOrion said,
MS better price these at $199 or it's DOA.

Not the PRO. RT should be priced more to be competitive with others.

techbeck said,

Not the PRO. RT should be priced more to be competitive with others.

I think the Pro will have better pricing, though they could still do the original $899 base model but start with 128GB and drop the 64GB option which would make it more of a deal even with the old prices. Then bring in the 256GB version at the old 128GB price.

neonspark said,

it outsold the nexus 10, and google is releasing another. so I don't see why MSFT wont' given it is more successful.

for some reason ms are held to different standards

GP007 said,

I think the Pro will have better pricing, though they could still do the original $899 base model but start with 128GB and drop the 64GB option which would make it more of a deal even with the old prices. Then bring in the 256GB version at the old 128GB price.

Should do away with the 64gb option considering 1/2 that is the OS. Should stick with 128gb or more.

techbeck said,

Should do away with the 64gb option considering 1/2 that is the OS. Should stick with 128gb or more.

That's what I think, plus way more demand for the 128GB version from the start, though they have done work on reducing the footprint compared to 8.0 so I wouldn't go so far as to say it's 1/2 the space.

I just don't get why people seem to think a premium device such as this should be priced that low. People seem to look over the finer details of the design that went into this, the hardware, the eco system that is being built etc. You want cheap like $199 go with a cheaply made off brand. People complain about how crappy OEM systems have been with plastic, well that because there was little design or thought into materials put into it.

GP007 said,

That's what I think, plus way more demand for the 128GB version from the start, though they have done work on reducing the footprint compared to 8.0 so I wouldn't go so far as to say it's 1/2 the space.

I would imaging a pretty good chunk of the space is still being used up tho. 64gb is just to damn small these days. Especially a device that can run full apps.

Well the public pretty much has decided they don't want a Surface tablet. So if MS wants to shift more units, you lower the price. I'm not talking about making profits!

Shadowzz said,
Are we all systematically forgetting that the Surface was set primarily as a standard for OEMs and not to conquer the tablet market?

No, we're not, well, I don't know about others. This is part of the reason why it won't have some super low, sold for a loss, price. Could it have a lower price? Maybe, It could be $399 while the gen 1 is $350 or maybe they could take gen1 to $299. But nothing low like $199 as a starting price. They'll probably make less of them this time around though.

If they lower it to much, it gets into actual competing space with OEMs. Their margins on the surfaces are still more then sufficient for lower prices at least. And surely were so initially. MS seems to be holding back on strategies that have initial losses too.

Shadowzz said,
If they lower it to much, it gets into actual competing space with OEMs. Their margins on the surfaces are still more then sufficient for lower prices at least. And surely were so initially. MS seems to be holding back on strategies that have initial losses too.

Yeah, I agree, but on the other hand they don't want to take another write-down on these things, so either they just make less or you start with a lower price to boost sales more. I think that instead of starting it at $499 they could do it at $399 and still not step on any OEMs toes.

CygnusOrion said,
Well the public pretty much has decided they don't want a Surface tablet. So if MS wants to shift more units, you lower the price. I'm not talking about making profits!

Dude, the tablet has only been on the market for a year. Considering it was somewhat late, of course consumers aren't going to buy them up like hotcakes. That takes more time to do than a year.

Dot Matrix said,
Is that the new look of the Surface??

I doubt it, but there is a rumor that there will be, or could be, a white version as an option.

Dot Matrix said,
Is that the new look of the Surface??

Nah, they are just going to announce Apple dropped iOS for the iPad for Windows 8.1 </s>

Can't wait! Problem is that even if the pricing of the RT 2 is lower, has better specs, nicer design (yes that's subjective), USB ports and much more functionality in terms of harware and software than the iPad (which it does), sales still won't be as good as they should. I love the Surface range, but the general public isn't as aware of the products. For the general public, a tablet is called an iPad because of the brand that Apple have created unfortunately...

drazgoosh said,
Can't wait! Problem is that even if the pricing of the RT 2 is lower, has better specs, nicer design (yes that's subjective), USB ports and much more functionality in terms of harware and software than the iPad (which it does), sales still won't be as good as they should. I love the Surface range, but the general public isn't as aware of the products. For the general public, a tablet is called an iPad because of the brand that Apple have created unfortunately...

I think if they stick to the new pricing though with gen1 still on the market unless those get pulled it could be a bit more so there's a difference. Then I think the sales will be better, the core apps and apps overall are now better with Windows 8.1, as is the OS itself so it should all add up in the end. The experience should be better for end users and this is key really, after that it's just word of mouth, if a few people you know have one and say they really like it then it just grows from there.

drazgoosh said,
Can't wait! Problem is that even if the pricing of the RT 2 is lower, has better specs, nicer design (yes that's subjective), USB ports and much more functionality in terms of harware and software than the iPad (which it does), sales still won't be as good as they should. I love the Surface range, but the general public isn't as aware of the products. For the general public, a tablet is called an iPad because of the brand that Apple have created unfortunately...

Samsung and Google may disagree with you. Apple is not the only fish in the pond any more. But I agree that a lot of people need to be made aware of the Surface range and, unfortunately, Microsoft has yet to come up with a must-have, killer, feature at an affordable price.

georgevella said,
Free for Windows 8 users and current pricing for new customers.

I think they'll run another limited time offer for new users like they normally do/did with Windows 8. Expect something like $19.99 for upgrades till the end of 2013.

GP007 said,

I think they'll run another limited time offer for new users like they normally do/did with Windows 8. Expect something like $19.99 for upgrades till the end of 2013.


they ALREADY said it would be free several times. this was confirmed by Julie Larson, current head of windows.

GP007 said,

I think they'll run another limited time offer for new users like they normally do/did with Windows 8. Expect something like $19.99 for upgrades till the end of 2013.

My estimate is closer to $39.99, but i suspect they will offer this again as well (it was that price last after release as a promotion). That's my hopes anyway. If they do I'm 100% on board with an upgrade. If not, then I may stick with Windows 7 until Windows 9 comes out.

georgevella said,
Free for Windows 8 users and current pricing for new customers.

HOW has everyone missed this? I really don't understand why people are still coming in saying "I wonder what it's going to cost"

It's like they live under a rock and just crawl out to comment occasionally.

siah1214 said,

HOW has everyone missed this? I really don't understand why people are still coming in saying "I wonder what it's going to cost"

It's like they live under a rock and just crawl out to comment occasionally.

I think some of us are curious on pricing because MS seems to be going the same route Apple has taken by ramping up OS releases to about yearly so we are also wondering if they will lower the price of the OS to follow the same Apple trend. I realize they can't match $20 for 5 computers like OS X since Apple makes most of its money off of hardware, not software, but still...

Shadrack said,

My estimate is closer to $39.99, but i suspect they will offer this again as well (it was that price last after release as a promotion). That's my hopes anyway. If they do I'm 100% on board with an upgrade. If not, then I may stick with Windows 7 until Windows 9 comes out.

your estimate isn't worth a penny given you have the head of windows disagree with you
http://www.technodify.com/micr...confirms-widnows-81-update/
it's FREE. time to move on.

siah1214 said,

HOW has everyone missed this? I really don't understand why people are still coming in saying "I wonder what it's going to cost"

It's like they live under a rock and just crawl out to comment occasionally.

We didn't miss it, it's just not announced yet.

Studio384 said,
We didn't miss it, it's just not announced yet.

It was announced months ago:
http://blogs.windows.com/windo...ision-with-windows-8-1.aspx


These are just some of the updates coming in Windows 8.1. We'll be blogging more about these and other changes in the coming weeks. As you've heard us talk about before, Windows 8.1 will be available later this year as a FREE UPDATE for consumers to Windows 8 through the Windows Store the same way customers get app updates today.

Shadrack said,

I think some of us are curious on pricing because MS seems to be going the same route Apple has taken by ramping up OS releases to about yearly so we are also wondering if they will lower the price of the OS to follow the same Apple trend. I realize they can't match $20 for 5 computers like OS X since Apple makes most of its money off of hardware, not software, but still...

Why would they lower the price to upgrade if they want you to buy new devices/PCs? Keep the price of the OS high so that people have incentive to just get a new device that includes the upgrade. Adoption of Win8 is fast enough that they don't need to jump start it anymore.

Avatar Roku said,

Why would they lower the price to upgrade if they want you to buy new devices/PCs? Keep the price of the OS high so that people have incentive to just get a new device that includes the upgrade. Adoption of Win8 is fast enough that they don't need to jump start it anymore.

The answer to the first question in your post was addressed in the later part of my comment where I discussed Apple's pricing strategy of OS X.

Anyway, I think ~$40 for a Windows update is reasonable. Last year MS ran a promotion through January on the price point. IMO they should just make it that price for an update permanently. $40 for an upgrade, $120 for a full retail non-upgrade copy.

Shadrack said,

The answer to the first question in your post was addressed in the later part of my comment where I discussed Apple's pricing strategy of OS X.

Anyway, I think ~$40 for a Windows update is reasonable. Last year MS ran a promotion through January on the price point. IMO they should just make it that price for an update permanently. $40 for an upgrade, $120 for a full retail non-upgrade copy.

If they can stick to doing yearly updates for Windows then I agree that they should do a lower upgrade price. In the past the cost was so high, and is still in a sense, because a new release would be every ~3 years or so. If 8.2 comes out this time next year then they can have it free for 8.0 and 8.1 users while charging a lower upgrade price for everyone else. At some point though, when 8.x's share is higher they could stop doing it free and charge current users a smaller fee though. I just don't know how long they'll give it as a free upgrade. Unless they do 8.2 and then jump to something bigger like 8.5 or right to 9.

GP007 said,

If they can stick to doing yearly updates for Windows then I agree that they should do a lower upgrade price. In the past the cost was so high, and is still in a sense, because a new release would be every ~3 years or so. If 8.2 comes out this time next year then they can have it free for 8.0 and 8.1 users while charging a lower upgrade price for everyone else. At some point though, when 8.x's share is higher they could stop doing it free and charge current users a smaller fee though. I just don't know how long they'll give it as a free upgrade. Unless they do 8.2 and then jump to something bigger like 8.5 or right to 9.

The whole history of Windows releases has been rather spastic and unpredictable. Still not enough data to say for sure what MS will do going further... that being said I think MS has expressed the desire to move to a more rapid release cycle of Windows and really do not want to have another instance of a ~6 year delay between Windows releases (such as XP->Vista).

If they release 8.2 and make owners of 8 or 8.1 pay up, too many people will yell foul. For the sake of selling it, they would have to change the name. Even though, historically speaking, MS has made consumers pay for updates with trivial names going back as far as Windows 3.1 and Windows 3.11 (Windows for Workgroups). Also there was Windows 98 and Windows 98SE, Windows Mobile 2003 and 2003SE...etc.etc.etc. And folks give Apple crap for what they declare their OS X versions to be...lol.