Microsoft to increase Xbox Live Gold price on November 1

Microsoft has just announced, through Major Nelson’s blog, that there will be an increase to the price of the Xbox Live Gold subscription in the United States, United Kingdom, Canada and Mexico. The cost of the Xbox Live Gold subscription in all other countries will not change. This change will come in to effect on November 1st 2010.

Below is a table of the increase in prices for the Xbox Live Gold subscription (M = month(s)).

US

Current

1M Gold:  $7.99

3M Gold:  $19.99

12M Gold:  $49.99

Starting Nov 1, 2010

1M Gold:  $9.99

3M Gold:  $24.99

12M Gold:  $59.99

UK

Current

1M Gold:  4.99 GBP

Starting Nov 1, 2010

1M Gold:  5.99 GBP

Canada

Current

1M Gold:  $8.99 CAD

Starting Nov 1, 2010

1M Gold:  $9.99 CAD

Mexico

Current

12M Gold:  499 Pesos

Starting Nov 1, 2010

12M Gold:  599 Pesos

 

Microsoft is increasing the Xbox subscription price because they have added so much content to the service since 2002 that they need to increase the price to keep it viable. Microsoft has incorporated social networking (through Facebook and Twitter), avatars, instant HD film streaming (through Netflix and Zune) and will soon be bringing lots of music into the living room through Xbox Live Gold. However, Microsoft is thought to have made over $1 billion in 2009 through its Xbox subscription. It is therefore questionable if this price increase is necessary.

With both Kinect for Xbox 360 and Windows Phone 7 featuring Xbox Live and going on sale in the coming months, it is likely Microsoft will be trying to capitalize on the increase in new customers. This is probably the prime time for the company to increase their prices with the increase of potential Xbox Live Gold subscribers in the coming year. It is not necessary for users to have an Xbox Live Gold subscription to use either Kinect or the Xbox Live integration on Windows Phone 7 as Microsoft also offer a free Silver subscription, but not all features are included.

It is not all doom and gloom though for those Xbox Live subscribers in the US, UK, Canada and Mexico as Microsoft wants to reward its current subscribers with a discount of 30% on renewing one’s subscription. You might want to head over to the price lock page now and save money on your Xbox Live Gold subscription. 

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97 Comments

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OK so the price goes up now? WTF... hope they add a way to end the subscription easy, I don't play all to much online but the only way to end the subscription is by calling (at least where i live) and doing it over phone, just let the subscription goes as i might play sometimes and it wasnt too expensive... probably exactly what they planned

should be able to just select an item in a menu on the console to end it just as easy as when starting the subscription

with some luck this will only apply to the listed countries, i barley get any of their extra services anyway...

While Valve has a good online community the PC experience is still not as cohesive and seamless as the Xbox Live experience. Without question Xbox Live still has the best online service. Next up would be Valve. Next up would be the PS3 platform. And brining up the rear would be the Lowly Wii which online sucks the most out of all of them.

Actually I find the PS3 experience crap when comparing it to XBL. However I still can't justify the cost of XBL for the once (maybe twice) a month I play the Xbox online. The PS3 helps solve that being that its free for online play. If I played the Xbox daily online then sure it would be cheap entertainment.

I agree completely though that Steam is a great platform and brings the ease of console gaming to PC's... and now Mac's.

Microsoft is increasing the Xbox subscription price because they have added so much content to the service since 2002
-------------
It is a joke right ???

What exectly did Ms added for Canadian customers ? Nothing i use that's for sure. Netflix ? Eh! You need to pay for it anyway.

The only thing i care is online multiplayer. Something Valve offer for free to PC gamers ...

You already bought the game system. You get bent over and raped on the game prices. Then they want more to play the game online as well??? Go to hell.......and please take you Microshit product with you

The only benefit I see in this, Is showing people more reason to now hate MS, and become Sony lovers instead, Games aren't coming out fast enough to enjoy previous releases for months/years, A year on, I'm already bored of MW2, And waiting for COD Blackops, Which is released a year on from the previous game, And for all those who thing other games will fill in that time gap, Halo is just getting worse, And no other decent game interests me until NFS Hot pursuit comes out.

To add, MS hasn't really done much major updates to improve the Xb, experience since the release of NXE.

I know. Let me start buying 3 12 months cards and that'll do it. Haha, I'm just kidding. They are doing this so everyone gets to buy the Family Pack, nothing else.

This really is a joke, justifying it as they now offer Netflix and Zune? They are both separately chargable extras! I rarely play online and yet need a Gold account to watch Sky Player, which I have to pay Sky a monthly subscription for anyway! Microsoft made it compulsory for Sky to make it Gold only - which is one of the reasons why the BBC havent setup iPlayer - Sky/BBC or Netflix provide the backend why do Microsoft feel they can reap the subs ££ for their service?!
And dont get me started on comparing the US XBOX Live to the UK version, yet again Brits are given the bum deal and charged more

Youngy said,
This really is a joke, justifying it as they now offer Netflix and Zune? They are both separately chargable extras! I rarely play online and yet need a Gold account to watch Sky Player, which I have to pay Sky a monthly subscription for anyway! Microsoft made it compulsory for Sky to make it Gold only - which is one of the reasons why the BBC havent setup iPlayer - Sky/BBC or Netflix provide the backend why do Microsoft feel they can reap the subs ££ for their service?!
And dont get me started on comparing the US XBOX Live to the UK version, yet again Brits are given the bum deal and charged more

Netflix has been on Xbox Live for over a year now and pretty sure Zune too though I never used it...

Good thing I am all paid up until early 2013. 6x 1 month/$1, 1x 3m/$10, 1x 12m/$40. Those all kick in 5/2011. I kinda had a feeling there was a reason for all those xbox live gold promos going on.

Tpiom said,
And some wonder why we put an $ in M{0}#039;s name. . .

As opposed to the prices Apple charges for things? Oh wait, we're in the Sony - MS battle here, not the Apple - MS one...

However, Microsoft is thought to have made over $1 billion in 2009 through its Xbox subscription. It is therefore questionable if this price increase is necessary.

Made, or received? The word "made" implies profit, and the value stated is revenue.

Another reason for the price increase could be the new ESPN streaming, which from what I've been able to tell, isn't going to cost anything extra beyond the gold subscription.

Meh, doesn't bother me at all, I pay annually and the UK annual price has not changed, on top of which, I pay online subscription cards, which are nearly half the price of regular cards.

Just got an email from Xbox. They are offering current subscribers the ability to "lock in the old price with an additional discount for a limited time".

TokyoKiller said,
Looks like we got a pass up here in Canada this round. We already pay $59.99, so phew!

Either means they've been ripping us off from the start or that our dollar is finally matched

TokyoKiller said,
Looks like we got a pass up here in Canada this round. We already pay $59.99, so phew!
In a way, we did. The monthly price went up by $1 (vs. $2 for the US).

To me its not worth it since most MP games die after certain amount of months, and don't use netflix.
Personally they should have different monthly packages for those that just use it for online gaming, DLC downloads, netflix, zune, or all of the above. I bet Major Nelson enjoys the money you give him and M$ because for gold benefits you get to see him travel the world while you can sit at home and watch him enjoy himself

I only use Gold to get access to game updates and DLC's and sometimes MP nothing more. Still doesn't warrant the subscription price due to the fact they overcharge on there DLC's anyway.

Morisato said,
To me its not worth it since most MP games die after certain amount of months, and don't use netflix.
Personally they should have different monthly packages for those that just use it for online gaming, DLC downloads, netflix, zune, or all of the above. I bet Major Nelson enjoys the money you give him and M$ because for gold benefits you get to see him travel the world while you can sit at home and watch him enjoy himself

I only use Gold to get access to game updates and DLC's and sometimes MP nothing more. Still doesn't warrant the subscription price due to the fact they overcharge on there DLC's anyway.

His trips around the world are not all fun and games. There is plenty of work involved in those trips. We see the end result but I'm sure it is a tiring and exhausting job.

Not a huge increase but out of all these extra features, Netflix is the only one worth mentioning. I probably wouldn't have renewed anyway since I never play online and I could always always stream Netflix to my Blu Ray player.

Does anyone have any links for sales for current 12month live subs? I have to renew next month, and amazon has it for 39 and I can't find it cheaper

I see people complaining, but I really doubt a yearly $10 increase will change anything. Did anyone really think MS wasn't going to raise the price after the announcements at @ E3?

600 Pesos is about $45.75. That's a pretty large discrepancy in price. I guess this is the problem with the dollar doing well.

UK 12 months: 40 Pounds ~= $62
US 12 months: $60

I would have thought the home market (US) could be one of the lower prices, but apparently not. Sucks for the US and UK, I guess.

AtriusNY said,
Then the UK price is less.
The UK price includes the VAT but the US price does not include the sales tax.

There isn't sales tax on subsciption cards. They ring up $49.99.

Chrono951 said,

There isn't sales tax on subsciption cards. They ring up $49.99.


that depend on the state. most dont have tax.

Screw that...I'm glad I got a Playstation 3.

I don't care how much it was or is going to be, I'm not paying to play online atop of paying for the games and an internet connection itself.

BoneyardBrew said,
Screw that...I'm glad I got a Playstation 3.

I don't care how much it was or is going to be, I'm not paying to play online atop of paying for the games and an internet connection itself.

Exactly. I'm seriously thinking about selling my xbox for a ps3. All I do on it is play CoD, and the dlc's for that cost money anyway. I just don't think it's worth $60.

The facebook integration is laughable, netflix is dependent on netflix subscription, avatars are not used in many OC Games if at all, instant HD Streams and everything else cost MS Points

Might grab a bunch of yearly subscription cards, or debate subscribing all together, as I still have my PS3 Netflix disk, an ipad, and a Computer with HDMI

But i like how the XBL lock page has stars by every service but one, all requires subscription to a 3rd party, so literally they offer nothing but PassThrough service

I think it would have been more fair if the Canadian price stayed the same. We Canadians don't have access to Netflix so we can't watch free movies and TV shows.

Anaron said,
I think it would have been more fair if the Canadian price stayed the same. We Canadians don't have access to Netflix so we can't watch free movies and TV shows.
Yeah, that whole extra dollar for the small percentage of people who subscribe one month a time is going to put some on real hardship.

The thing is, we aren't getting anything additional. Netflix - requires a subscription. Twitter, free. ESPN - requires you to have a certain ISP (in other words, most won't get it). Etc, etc. Most Xbox live members get nothing out of this price increase. That's what burns.

Exactly. They're essentially charging us for limited internet browsing as all that stuff is stuff we can do on our pc's. Maybe if they made a real deal with Netflix and included actual subscriptions then they could call it a "feature." It seems to me the justification for paying for XBL to Microsoft was the fact that Microsoft runs the game servers. But they don't run the Netflix, Twitter, Facebook, ESPN, etc servers. They're just allowing you to browse the internet (weakly) and calling it a feature.

My last subscription purchases were $30/yr. Not sure if thatll keep up with the price change, once every month or two it seems someone is offering it for $30 in the US.

you're off on that a little. PC gaming doesn't require a fee to get online though. Lets see WoW was on Xbox, you would have internet bill + xbox live + Wow subscription. For PC, its internet bill + Wow, and same would be said with ps3. PS3 though is thinking about making the PSPlus account the same as a MMORPG subscription, to where if you pay for ps+, you may be able to play the MMORPG's for free basically, in the future.
$60 isn't much for a yearly price, but its $60 more than anyone else on another system is paying, and for the same privs.

shakey said,
you're off on that a little. PC gaming doesn't require a fee to get online though. Lets see WoW was on Xbox, you would have internet bill + xbox live + Wow subscription. For PC, its internet bill + Wow, and same would be said with ps3. PS3 though is thinking about making the PSPlus account the same as a MMORPG subscription, to where if you pay for ps+, you may be able to play the MMORPG's for free basically, in the future.
$60 isn't much for a yearly price, but its $60 more than anyone else on another system is paying, and for the same privs.

I don't think Microsoft would allow people to charge extra for online play.

Wow. My live needs renewed next month. I found it online for 39 instead of 49. So I'll do that instead of paying the 49 currently. But 59?? I play 2 games TWO. And 3 in november. I play online only, no movies, no facebook etc. Nothing extra, just game play. I thought about getting one of the ps 3's but thought "no" free game play. Its now a maybe. I don't know though cause I'd have to re buy games.

Bitch bitch bitch. I dont know about anyone else, but the last time I renewed my $50 sub, I only payed $30 and it came with an extra month. There are always deals out there for discounts.

Also, $60 for a year is NOTHING compared to $15 a month to play WOW. Also, with PC gaming, every paid online game is a different expense. With LIVE, you can play any game online with only paying $60 one time for a yea.

The thing is, you can't really compare PC gaming to Xbox Live. There are so many PC games out there that don't require a monthly fee. And the only games that do are MMORPGs with content updates that justify the monthly fee. With Xbox Live you pay a monthly fee and on top of that, pay for a majority of the available DLC.

Anaron said,
The thing is, you can't really compare PC gaming to Xbox Live. There are so many PC games out there that don't require a monthly fee. And the only games that do are MMORPGs with content updates that justify the monthly fee. With Xbox Live you pay a monthly fee and on top of that, pay for a majority of the available DLC.

+1

Anaron said,
The thing is, you can't really compare PC gaming to Xbox Live. There are so many PC games out there that don't require a monthly fee. And the only games that do are MMORPGs with content updates that justify the monthly fee. With Xbox Live you pay a monthly fee and on top of that, pay for a majority of the available DLC.

Most PC games don't have online fees such as shooters because players host the servers. With MMO's the developers host the servers and provide the bandwidth, same for XBL.

Anaron said,
The thing is, you can't really compare PC gaming to Xbox Live. There are so many PC games out there that don't require a monthly fee. And the only games that do are MMORPGs with content updates that justify the monthly fee. With Xbox Live you pay a monthly fee and on top of that, pay for a majority of the available DLC.

There are a lot of free DLCs as well for the XBOX. And they are not expensive. Plus, you have a choice whether or not to pay for it...like the XBOX Live sub.

And regardless if they are MMORPGs or not, you are still paying $10/$15 a month, $120/$180 a year, to play WoW. And dont forget about the discount subs to LIVE that are offered ALL THE TIME.

archer75 said,

Most PC games don't have online fees such as shooters because players host the servers. With MMO's the developers host the servers and provide the bandwidth, same for XBL.

+1
thats something most console gamers don't realize. the only reason developers dont have to charge for ps3 servers is because they got paid for by the xbox players and xbox has the bigger market.

Mainer82 said,
I buy subscription cards at discount online and when I see deals. I already have 2 years paid up.

Make sure you check the expiry dates on your cards lol

TCLN Ryster said,

Make sure you check the expiry dates on your cards lol

You can redeem them as soon as you buy them and they compound. Buy 4 cards, enter 4 codes, and your subscription expires in 4 years.

MorganX said,

You can redeem them as soon as you buy them and they compound. Buy 4 cards, enter 4 codes, and your subscription expires in 4 years.

You are limited to 2 or 3 years in advance. It won't let you redeem anymore cards if you are already paid that far into the future.

I almost blew a gasket when I saw the title, but it doesn't affect me one bit. Only the 1 month price goes up in the UK, so it's still £40 a year as standard, but I pay less than £30 for 12 month codes, anyway.

Americans shouldn't be complaining. You're still paying less than us. The difference now is less than two quid.

MightyJordan said,
Only the 1 month price goes up in the UK, so it's still £40 a year as standard, but I pay less than £30 for 12 month codes, anyway.
+1

eBay ftw.

MightyJordan said,
I almost blew a gasket when I saw the title, but it doesn't affect me one bit. Only the 1 month price goes up in the UK, so it's still £40 a year as standard, but I pay less than £30 for 12 month codes, anyway.

Americans shouldn't be complaining. You're still paying less than us. The difference now is less than two quid.

this to me might be suspect simply because even though your money is worth more than ours i think i tend to look at it in terms of the average joe affording it so it might be roughly even then. which i suspect most stuff is priced according to that and not really in terms of your money being worth twice ours so it seems like our stuff is much cheaper but it's probably about the same when you factor that in in my estimations.

p.s. but in general over here you can get a 12 months live subscription from newegg for $41.98 at the moment.

ILikeTobacco said,
omg the price is going up 80 cents a month! that is going to bankrupt me!

well to some it will not me because i wont pay

ILikeTobacco said,
omg the price is going up 80 cents a month! that is going to bankrupt me!

It's not the fact that it's going up 80 cents a month. It's the fact that we're paying to play online, use Netflix, and other social garbage while PSN has all of that (and more) for free. Definitely going to rethink my purchase of Halo: Reach. I'm not paying an additional $60 a year just to play maybe a handful of Xbox 360 games online each year.

Elessar said,

It's not the fact that it's going up 80 cents a month. It's the fact that we're paying to play online, use Netflix, and other social garbage while PSN has all of that (and more) for free. Definitely going to rethink my purchase of Halo: Reach. I'm not paying an additional $60 a year just to play maybe a handful of Xbox 360 games online each year.

drink one less soda a month. problem solved.

ILikeTobacco said,

drink one less soda a month. problem solved.


How about you don't eat at all and send the money you saved to Microsoft.

still1 said,

How about you don't eat at all and send the money you saved to Microsoft.

How about you stop being incredibly ridiculous? You don't even own an xbox 360. Just shows how much hate you have, lmao.

still1 said,

How about you don't eat at all and send the money you saved to Microsoft.

Because this is a good analogy compared to ILikeTobacco

/sarcasm

still1 said,

How about you don't eat at all and send the money you saved to Microsoft.

so your saying you need microsoft to survive? the point of what i said is you need neither that one soda or xbox live. no wonder you hate microsoft if you think you actually need xbox live to survive. thats a ridiculous dependency to have.

still1 said,

How about you don't eat at all and send the money you saved to Microsoft.

hahaha omg
i lol'd so hard
...i see what you did there

So I can play online with friends and stream Netflix and talk on Facebook for free on PSN...why is my incentive to pay MS $60 a year for these features?

Elessar said,
So I can play online with friends and stream Netflix and talk on Facebook for free on PSN...why is my incentive to pay MS $60 a year for these features?

Ask most people... Live and PSN cannot be compared...

Also with PSN bringing out PNS + it will be intresting to see what stays "Free"

brent3000 said,

Ask most people... Live and PSN cannot be compared...

Also with PSN bringing out PNS + it will be intresting to see what stays "Free"


dont worry... online multi player still stays free. more over psn+ gives you free 3 games/month(thats 36 games a year and its worth it.) themes and avatar for free. free trial games. early access to many games.the funny part is most of the paid feature in xbox is free in psn. I pitty you.

what a joke. probably just to fund the shitfest launch of kinect. unless they start bringing features to all markets (yes not just america) then it probably wont be worth renewing

Please help me understand this.. What extra feature Xbox Gold sub provide apart from the Online Play??? To me even $50 feel like a complete rip off

Thanks what. I have seen this page but dont think these features worth $50 and xbox gamers say its worth every penny Or maybe i am missing something.
netflix??? It should be free in first place. the only thing that appeals me is the Marketplace.
Netflix and online play is free in ps3 but still dont understand y people say XBL is better.
psn+ atleast provide 3 free games a month with free themes and avatar. it provide early access to contents. free game trial. I think the equivalent to TrueSkill matchmaking in ps3 is PS3 Home which is free as well.

still1 said,
Thanks what. I have seen this page but dont think these features worth $50 and xbox gamers say its worth every penny Or maybe i am missing something.
netflix??? It should be free in first place. the only thing that appeals me is the Marketplace.
Netflix and online play is free in ps3 but still dont understand y people say XBL is better.
psn+ atleast provide 3 free games a month with free themes and avatar. it provide early access to contents. free game trial. I think the equivalent to TrueSkill matchmaking in ps3 is PS3 Home which is free as well.

Then don't order it. I think it's well worth $50 or even $60.

still1 said,
Please help me understand this.. What extra feature Xbox Gold sub provide apart from the Online Play??? To me even $50 feel like a complete rip off

So far I have been a MS fanboy defending XBOX over PS3 in many forums.. That ends now.. The only XBOX live feature that really matters to me is multiplayer and i already hate paying for it. Paying extra is ruled out.. I am going to turn into a PS3 fanboy from the day this happens.. i am going to sell my 360 on craigslist and lookout for PS3 prices.. And why can't Microsoft figure out how to squeeze the fat AC adapter into the Slim 360..

still1 said,
Please help me understand this.. What extra feature Xbox Gold sub provide apart from the Online Play??? To me even $50 feel like a complete rip off

Welcome to Britain!

raghavny80 said,

So far I have been a MS fanboy defending XBOX over PS3 in many forums.. That ends now.. The only XBOX live feature that really matters to me is multiplayer and i already hate paying for it. Paying extra is ruled out.. I am going to turn into a PS3 fanboy from the day this happens.. i am going to sell my 360 on craigslist and lookout for PS3 prices.. And why can't Microsoft figure out how to squeeze the fat AC adapter into the Slim 360..

While I don't understand the idea of paying to play online, I really don't understand why you would sell your Xbox simply because you pay $5.00 a month per year instead of $4.00 a month per year. It's not that big of an increase.

raghavny80 said,

So far I have been a MS fanboy defending XBOX over PS3 in many forums.. That ends now.. The only XBOX live feature that really matters to me is multiplayer and i already hate paying for it. Paying extra is ruled out.. I am going to turn into a PS3 fanboy from the day this happens.. i am going to sell my 360 on craigslist and lookout for PS3 prices.. And why can't Microsoft figure out how to squeeze the fat AC adapter into the Slim 360..

Yes because spending ~$150 for a used PS3 + used games (around $30 a piece) is infinitely smarter than just paying the extra $10/year for XBL.

Yup, makes perfect sense to me

still1 said,

I wont... I am glad i got a PS3....

Don't worry, when Sony starts making you pay for it, I wouldn't be surprised if it went over the 100 bucks.

still1 said,
Please help me understand this.. What extra feature Xbox Gold sub provide apart from the Online Play??? To me even $50 feel like a complete rip off

Doesn't bother me. In the email I got they offered the opportunity to lock in my price and I took it. Besides, 10 bucks more over what I was paying is lunch.

Jose_49 said,

Don't worry, when Sony starts making you pay for it, I wouldn't be surprised if it went over the 100 bucks.

don't worry.. it wouldn't happen for at least 4- 5 years. I still would be saving $300

lordcanti86 said,

Yes because spending ~$150 for a used PS3 + used games (around $30 a piece) is infinitely smarter than just paying the extra $10/year for XBL.

Yup, makes perfect sense to me


I think u meant $60/year. yes it could make absolute sense for him. yeah for the price you pay to xbox live you could buy a used ps3 and some games

Edited by still1, Sep 1 2010, 2:56am :