Microsoft to open UK retail store in March 2013

We previously reported that Microsoft has registered its own private limited company which indicated that the company is currently preparing to launch a retail store in the UK next March. However, sources for The Verge have shared that the software maker will launch its retail store after an online store launch in the UK slated for this summer.

The Verge's sources have indicated that Microsoft has not yet finalized the exact location of the March store, but it’s indicated that the store will be London-based with a possibility of more stores opening in other areas. 

Microsoft's chief operating officer, Kevin Turner, stated at the Worldwide Partner Conference last year that Microsoft plans to open 75 new retail stores over the course of two years. The company currently has 19 stores, so hopefully the more stores Microsoft manages to open, the greater the sales for Microsoft’s surface tablet will be.

As development in Microsoft's worldwide marketing begin to shape up, do you think the idea of more stores will work in Microsoft's favor?

Source: The Verge

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11 Comments

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C'mon, open one in Cambridge. They are anyway spending millions of £ on a new Microsoft Research HQ here, so give us a store too

spc1972 said,
Just so long as they don't wait for the store to open before bringing Surface to the UK!

Microsoft's Online store for the UK is the only alternative to getting Surface in the UK before the retail store opens, I believe.

Most of the criticisms towards Microsoft products or services stem from the fact that they are too US-focussed. Nobody ( with an open mind ) outside the US or UK wants to stick with bing, for example, because they get less than a quarter of the functionality that bing provides to people in the US ( like maps, or deals etc. )

I think opening new stores in new locations ( not only the UK, but Europe and beyond ) can only help Microsoft in the longer run.

Suave Sagittarian said,
Most of the criticisms towards Microsoft products or services stem from the fact that they are too US-focussed. Nobody ( with an open mind ) outside the US or UK wants to stick with bing, for example, because they get less than a quarter of the functionality that bing provides to people in the US ( like maps, or deals etc. )

I think opening new stores in new locations ( not only the UK, but Europe and beyond ) can only help Microsoft in the longer run.

I agree on those US only types of features but at least we know Bing Maps will finally expand thanks to taking in all of Nokia Maps data. This was officially said at the WP8 summit, all that Navteq data Nokia has and local specific stuff will boost Bing outside the US.

I also expect that with the Zune now being the Xbox Music and Xbox Video service that its reach will also extend to the same level the Xbox 360s has across the EU etc.

Suave Sagittarian said,
Most of the criticisms towards Microsoft products or services stem from the fact that they are too US-focussed. Nobody ( with an open mind ) outside the US or UK wants to stick with bing, for example, because they get less than a quarter of the functionality that bing provides to people in the US ( like maps, or deals etc. )

I think opening new stores in new locations ( not only the UK, but Europe and beyond ) can only help Microsoft in the longer run.

Few people in the UK want Bing, in the US Google has a 60% market share, here Google has pretty much cornered the market with a 90% share xD.

thealexweb said,

Few people in the UK want Bing, in the US Google has a 60% market share, here Google has pretty much cornered the market with a 90% share xD.

That just goes back to the lack of Bing UK features compared to the US one. Once those start to make their way out, and if WP8 sales make a good showing, then that Google death grip will start to lessen IMO. I'm not in the US but i've been using the US version of Bing and it works good for me, maps is really the only EU specific area it falls flat on but that will change this fall.