Microsoft to replace 'Metro-Style" with "Windows 8 application"

Yep.

Last week it was uncovered that Microsoft would be dropping the Metro name from its products after a dispute with a European company. While the company has not officially come forward, Mary Jo Foley has gotten her hands on how Microsoft plans to refer to Metro applications and it's confusing and disappointing news out of the Microsoft camp.

Microsoft will drop the Metro application branding and will now refer what was previously known as Metro style as "Windows 8 applications". From Zdnet:

Anything currently/formerly known as a "Metro-Style application" (with or without a hyphen) will now be known officially as a "Windows 8 application." References to the "Metro user interface" will now be replaced by "Windows 8 user interface." And instead of saying "Metro design," the Softies and those adhering to their official guidelines will be using the words "Windows 8 design."

So, all of those Metro apps will now be called Windows 8 applications, the name rolls off the tongue and straight into the trash can. Microsoft lost an opportunity here to create a brand identity for its applications, essentially what Metro had done. With the field wide open for naming convention, they apparently decided on the most mundane and boring classification as possible, Windows 8 application.

While there is still time for Microsoft to do something great with the Start Screen formally known as Metro, this bit of information from trusty source is disheartening at best but we can hope that Microsoft has something better up its sleeve for down the road.

Source: Mary Jo Foley

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I think calling a design or style Windows 8 Application is a mistake. What happens when Windows 9 comes out. Call it Windows 9 Application. First of all if it is a design or style then why call it an application. Another problem is when developers search for information on the design they will find nothing but information about Windows 8. That is the way it was with WP7 for the longest time. It was a pain in the butt.

I think they should call the design Modern or something not related to the OS. They can call the apps WAPS or Waps or wAps. lol

WHAT IS WRONG WITH MICROSOFTS NAMING DEPARTMENT?!?!?!?!? They are he biggest bunch of lacklustre muppets. Honestly, how boring can their product names get? These people better not be paid to come up with this s***. Metro was a good name, and I dont see how MS actually thinks any potential failure of Windows 8 or WP8 lies in a friggen name that most consumers wont ever hear anyways. For the love of Satan can they actually just focus on the usability ect.

Why not "WinMetro"? No risk of confusion with Metro AG, and as a bonus there's an inbuilt homage to the similarly-loved "WinMe".

Even though I hate Metro, and won't touch Win8 at all, I am curious to see the Metro "language", but can't seem to find anything on Google, of course I could be searching for the wrong thing.

How exactly is that trolling, Win8 will never touch my PC, just like WinMe never touched my PC all those years ago!

I am curious to see what the Metro language is, because it's been alluded to in a bunch of articles on various sites, but never actually shown.

How exactly is that trolling, Win8 will never touch my PC, just like WinMe never touched my PC all those years ago!

I am curious to see what the Metro language is, because it's been alluded to in a bunch of articles on various sites, but never actually shown.

As cool as Metro was, and as long as it has been used in various cycles and is a combination of other design and usability concepts, it is NOT inclusive enough of the entire Windows 8 Application (WinRT) platform model.

Metro has ALWAYS been a code name, which is why Microsoft never tried to TM it or buy usage rights. Just like Chicago, Whistler, and other product code names over the years.

There is more to the Windows 8 App model than what Metro introduced or was about, so if they would have expanded out Metro and used it, part of its intent of concept would have been lost. Metro never had anything beyond readability and using traditional graphics/typographic concepts and combining them in a digital world with usability and dynamic flow concepts.

For people to get all in a goof about this is a bit strange. Are people also upset that Windows95 wasn't called Chicago?

Applications using the Windows 8 framework that only run on Windows 8 and are using the new UI concepts of Windows 8 are effectively Windows 8 Applications. PERIOD.

thenetavenger said,
As cool as Metro was, and as long as it has been used in various cycles and is a combination of other design and usability concepts, it is NOT inclusive enough of the entire Windows 8 Application (WinRT) platform model.

Metro has ALWAYS been a code name, which is why Microsoft never tried to TM it or buy usage rights. Just like Chicago, Whistler, and other product code names over the years.

There is more to the Windows 8 App model than what Metro introduced or was about, so if they would have expanded out Metro and used it, part of its intent of concept would have been lost. Metro never had anything beyond readability and using traditional graphics/typographic concepts and combining them in a digital world with usability and dynamic flow concepts.

For people to get all in a goof about this is a bit strange. Are people also upset that Windows95 wasn't called Chicago?

Applications using the Windows 8 framework that only run on Windows 8 and are using the new UI concepts of Windows 8 are effectively Windows 8 Applications. PERIOD.

Thats bs.
Unlike a codename they went final with the name on purpose
Your logic here does not make an sense what so ever..
But it was a nice attempt at trying to defend MS's stupidity and make excuses for them lol

I wish they would have gone with Immersive like they had originally started with. "Windows 8 application" is a little too non-descript.

What a ****ing a mess, bunch of intergalatic and gullible idiots. Its Microsoft so we shouldn't expect anything better. For such a enormous company you would think things like this shouldn't happen! They've got it wrong from the day one they decided to run two UI's side by side anyway. How hard was it for them to have Metro enabled automatically by default only on Touch based hardware?

Ballmer;

Metro, Metro, Metro, Metro, Metro

M.F.D.K said,
What a ****ing a mess, bunch of intergalatic and gullible idiots. Its Microsoft so we shouldn't expect anything better. For such a enormous company you would think things like this shouldn't happen! They've got it wrong from the day one they decided to run two UI's side by side anyway. How hard was it for them to have Metro enabled automatically by default only on Touch based hardware?

Ballmer;

Metro, Metro, Metro, Metro, Metro

finally common sense.

Saw this on The Reg...

"Who's on first?

While we here are El Reg's California colony appreciate the clarification, we can't help but think it could potentially lead to some highly frustrating conversations between software vendors and their customers. Imagine if you will the following exchange:

"Hi, we'd like you to try Mimeograph CX 7, the latest version of our award-winning professional image editing application."

"The new version, eh? So it's a Windows 8 app?"

"It comes with a Windows 8 app. I can show you that if you want, but you can't use all of the features with it."

"You're kidding! The newest version doesn't have all of the features?"

"Of course it does. It has all of the old features and more. They just don't all work with the Windows 8 UI."

"But my PC came with Windows 8. You mean I have to go back to Windows 7?"

"No, the new version runs on Windows 8. But you can't access all of the features from the Windows 8 app."

"You mean I have to keep using the old version?"

"No, you definitely want the new version. But it's not a Windows 8 app, it's a desktop app."

"But I use a notebook."

And ... scene. ®"

Total madness, Ballmer has lost it IMO.

Microsoft has never been good at official naming their products and services.

All their codenames were better than their official names.

Cøi said,
Why is everything commenting as if this means the end for Microsoft?

The comments about MS failing aren't about just this ONE thing. However, you combine this, along with all the other FAIL that MS has been doing recently, and yea they are going to be hurting.

Someone needs to be fired.

Close your eyes, Open a dictionary, point your finger at any word and that's better than this name.

JessJess said,
Someone needs to be fired.

Close your eyes, Open a dictionary, point your finger at any word and that's better than this name.


Ballmer comes to mind. I bet bill gates has been doing a constant facepalm this whole time.

Someone at microsoft needs to lay off the booze. I dont know what this company is thinking anymore. W8 is going to be worse than ME was.

Man what a complete group of idiots down there. Windows 8 Application? That means nothing. METRO IS OUR DESIGN LANGUAGE. BUT IT'S JUST A CODE NAME SO WE'LL GET RID OF IT SOON AND REPLACE IT WITH SOMETHING STUPID. AND IT'S COMPLETELY NOT AUTHENTIC. SORRY. FLUID.

Why not just call it WinRT style then? At least that's a version-less foundation. Or anything else. Yes, we get it: it's Windows. And Windows doesn't always have to be mean bad things. But this was an opportunity to expand their branding in a marketable way.

There's NOTHING fluid about 'Windows'. Even the real things jam up and **** me off half the time when I desperately want to close them so I don't have to hear the guy across the street blasting Gotye.

Joshie said,
Why not just call it WinRT style then? At least that's a version-less foundation. Or anything else. Yes, we get it: it's Windows. And Windows doesn't always have to be mean bad things. But this was an opportunity to expand their branding in a marketable way.

There's NOTHING fluid about 'Windows'. Even the real things jam up and **** me off half the time when I desperately want to close them so I don't have to hear the guy across the street blasting Gotye.

"Doors 8 Application"

Mortis said,
"Hey, look: An application with a "Windows 8 application" UI." FAIL!

Now really, is Microsoft run by monkeys? Who the **** came up with this abomination of a name?

Monkeys will do better job than these guys. They have multiple billion $ businesses and this is what they came up with??

Microsoft and the stupid names they come up with....."Windows 8 application".....Dumb as the day is long....

LMFAO! This OS is just fail fail fail all the way around. Sell your MS stock now. Did some searching around the web today, and Vista didn't get as much bad publicity as Win8 is getting, and it was a total failure -- but it was actually a GOOD OS, morons just didn't want to upgrade their damn 25Mhz 386s to run it. This s**tware is just that, utter and complete garbage.

runningnak3d said,
LMFAO! This OS is just fail fail fail all the way around. Sell your MS stock now. Did some searching around the web today, and Vista didn't get as much bad publicity as Win8 is getting, and it was a total failure -- but it was actually a GOOD OS, morons just didn't want to upgrade their damn 25Mhz 386s to run it. This s**tware is just that, utter and complete garbage.

I'd say with Vista the core OS was a pretty impressive re-engineering that didn't fully mature until 7 (and Vista SP2). It broke a lot of stuff but the front-end wasn't all that different from XP (compared to 8 from its predecessors). I remember running XP & Vista in dual boot for about a year before I was happy to switch, and delighted with it when it came of age.

Whereas 8 is a major but incremental upgrade of the core, and a totally new UI/runtime alongside the existing ones. The latter is also somewhat messy at the moment and possibly harder to fix if it turns out to be conceptually flawed.

They should have just licensed the word Metro from the owner, or maybe the company didn't want anything to do with MS' Metro xD

thealexweb said,
They should have just licensed the word Metro from the owner, or maybe the company didn't want anything to do with MS' Metro xD

Why the hell was it even considered an infringement is what puzzles me.

So Windows 8 apps work in Windows RT, but some apps for Windows 8 wont work on Windows RT.

Come on Microsoft, make Metro official, or find a short 4-6 letter word to use in its place. It needs to work for Windows Phone 8 also if its the name of the aesthetic

mdtaUK said,
So Windows 8 apps work in Windows RT, but some apps for Windows 8 wont work on Windows RT.

Yeah. Windows 8 supports Windows 8 applications as well as Desktop applications. Windows 8 is what runs on the Surface Pro. But not on the regular Surface. The Surface runs Windows RT - not Windows 8 - yet only supports Windows 8 applications . The Desktop is still available in Windows RT though, but it only supports watered-down versions of the Desktop Office applications. Totally makes sense.

Leopoldo Dante Rodriguez said,
OK Google and Verizon license the name android from Lucasarts why doesn't Microsoft just license Tron from Disney and call this thing Tron OS or Tron UI ? LOL

Actually, it's 'Droid' that's licensed from LucasArts. Of course, even that's stupid because Droid is just an abbreviation of Android.

i prefer to keep it simple... Windows 7 (the tried and true that actually works unlike Windows 8 where the interface is all out of whack for the sake of 'looking cool'. Metro (or whatever they are calling it nowadays) just does not work well for Desktop's)

MS just took a page out of Apple's book when they named the iPad 3/HD/Retina "The New iPad"... One thing MS shouldn't have copied!

Refer to my avatar to see how feeling on this

So for example I say I'm using IE10 W8 Desktop App - or IE10 W8 App?
So you assume it's metro now unless they say desktop?

What choice do they have, with vultures probably waiting in the wings with a lawsuit if they choose the wrong name? Plus at the end of the day, its just a name, how does that affect your use of the OS (apart from give more ammunition to the Windows 8 haters)?

efjay said,
What choice do they have, with vultures probably waiting in the wings with a lawsuit if they choose the wrong name? Plus at the end of the day, its just a name, how does that affect your use of the OS (apart from give more ammunition to the Windows 8 haters)?

nice fanboy slant lol

consider it was MS's responsibility to see if the name they chose to use was already copyrighted..
had they done so they wouldn't be in this predicament.
Its no one fault but their own.
And no sorry you can't blame the windows haters for laughing at the stupidity of MS.
They deserve it ..act like a moron your gonna get laughed at, thats life..

This seems like a dumb move from MS, they should use something they can spread over all the devices and past Win8.
Unless they are already planning to come up with something completely different for Win 9

The Windows 8 (Metro) version of OneNote (oh dear . . .) is called OneNote MX for some reason. Why not MX-style? Less confusing than this . . .

singularity87 said,
The Windows 8 (Metro) version of OneNote (oh dear . . .) is called OneNote MX for some reason. Why not MX-style? Less confusing than this . . .

I am SO on board with that idea.... MX style works. This Win 8 App, is going to get more people FRIED from the marketing DEPT. Please just cut the whole team.

MikadoWU said,

I am SO on board with that idea.... MX style works. This Win 8 App, is going to get more people Firedfrom the marketing DEPT. Please just cut the whole team.

Agree, much better than Windows 8 Application. MX Style App is cool and catchy... Heck I was thinking they should have name it Surface UI since many people have suggested it and are coming with a tablet themselves. But MX style app works for me.

singularity87 said,
The Windows 8 (Metro) version of OneNote (oh dear . . .) is called OneNote MX for some reason. Why not MX-style? Less confusing than this . . .

Macromedia has been there and done that already..

Good point. Adobe (who took over Macromedia) might well take issue with it. Though I'm not sure MX is protected in any way as a trademark and I doubt people are going to mix the two up, particularly as the MX brand isn't used by Adobe any more I don't think.

and as long as kids are young enough it won't matter either.
It amazes me how many experts that tell everyone how it is are kids.
..that don't know squat

singularity87 said,
The Windows 8 (Metro) version of OneNote (oh dear . . .) is called OneNote MX for some reason. Why not MX-style? Less confusing than this . . .

MX makes so much fricken sense. Microsoft Experience. They are so rediculous!!! How do they come up with this crap.

still1 said,
MS seriously have naming issues...
Windows live mail!!

Is that Windows Live desktop mail or just windows Mail? or actual Windows Live Mail aka hotmail aka outlook aka Live Mail or are you confusing Windows 8 App Mail for Windows Live Mail? All handle your Microsoft email accounts with your Microsoft Account now, that used to be called Windows Live account aka Passport, aka MSN account, aka Hotmail account hmm... It gets hard to find any informaiton about a perticurar product when they all pretty much sound the same and have no descriptive titles for each.

Hotmail / Outlook.com = Web based client
Windows live mail = Desktop client
Mail = Windows 8 metro app for accessing email
Microsoft Account (formally Live account, formally passport) = Single login for all microsoft services.

-Razorfold said,
Hotmail / Outlook.com = Web based client
Windows live mail = Desktop client
Mail = Windows 8 metro app for accessing email
Microsoft Account (formally Live account, formally passport) = Single login for all microsoft services.

Microsoft Live Mail is still hotmail and outlooks's back end. Login and you'll see they still use mail.live.com domain from when they rebranded to (and then again away) from Live Mail. Also, feel sorry for anyone still using Vista and Windows Mail there.

Microsoft has made a mess of its naming brands. Now they are set to drop Zune brand name in favor of Xbox Music... on Windows and the Mobile platform? It just seems crazy that we have a console brand name for a portable device such as a phone... abrand now designed for for music and video content., that should really be saved for games. Windows Live has been droped for their Games in favor for Xbox live again, just makes no sense to consumer. Its already crazy trying to support people who're getting in a twizzle with the names of all the same sounding products.

Hi is there the computer support line? I have a HP 360 and I can't get my windows mail xbox 8 working, i think the metro needs to have a system refresh, will that save my files or are they stored on the windows xbox skylive acount for my hotmail passport account? fun times.

s3n4te said,
Whoa, WP7 is using a Windows 8 User Interface?

To be honest, it makes sense for Microsoft not wanting to call the Metro style in Windows 8 Metro, because they've broken lots of Metro guidelines themselves, but the WinRT apps were very Metro.

Maybe they wanted to get rid of the name Metro because everybody ruined the meaning of the word when they've started calling everything Start-Screen and beyond Metro?

Coolicer said,

To be honest, it makes sense for Microsoft not wanting to call the Metro style in Windows 8 Metro, because they've broken lots of Metro guidelines themselves, but the WinRT apps were very Metro.

Maybe they wanted to get rid of the name Metro because everybody ruined the meaning of the word when they've started calling everything Start-Screen and beyond Metro?

Read the story your commenting on..
they are getting sued lol

I am Not PCyr said,

Read the story your commenting on..
they are getting sued lol

Well, that was stupid of me. I've read the article, but skipped over the very important first paragraph. Figured that everything that was to say would be in that quote.

But Microsoft can easily get away by calling Metro, Metro-Style or something like that.
I mean if Apple can even if another large corporation holds the trademark, why can't Microsoft?

Ugh, I guess it gives them something to sell for Windows 9. Forget the Windows 8 Application style, it's Windows 9 Application style that's new.

It's almost as if you have a whiteboard in your office with a list of goals and at the very top you have "Confuse the user" circled about a kazillion times.

warwagon said,
It's almost as if you have a whiteboard in your office with a list of goals and at the very top you have "Confuse the user" circled about a kazillion times.

For sure.
W8 is turning in to a bloody train wreck

It's a real shame, Metro as a name for design language was cool and transcended any particular product. What is it now? Windows 8 design for XBox - just sounds weird.

.fahim said,
It's a real shame, Metro as a name for design language was cool and transcended any particular product. What is it now? Windows 8 design for XBox - just sounds weird.

It is. But Metro AG was threatening them with a lawsuit over the name, so...

-Razorfold said,
It is. But Metro AG was threatening them with a lawsuit over the name, so...

...So Microsoft's imagination ended there? Thanks for clearing that up.

.Neo said,

...So Microsoft's imagination ended there? Thanks for clearing that up.

Well no I meant I liked the name Metro lol. They definitely could have changed it to something else (Windows 8 Application sounds dumb).

The train is racing away with a maniacal driver at the wheel!
WIndows 8 is like a huge carbuncle that Microsoft should get treated fast...

pretty stupid! rename rebrand drop names add surnames whatever all i care is that the apps works fine...

Lirodon said,
So what do we call the old desktop? Windows 7 desktop? Windows 7 applications?

And what will happen when Windows 9 is out?
"Hey you have to just use this Windows 8 application in your Windows 9 to do 'X', easy! However, for 'Y' you need to use this Windows 7 application inside Windows 9's desktop"

what a cluster****

Emon said,

And what will happen when Windows 9 is out?
"Hey you have to just use this Windows 8 application in your Windows 9 to do 'X', easy! However, for 'Y' you need to use this Windows 7 application inside Windows 9's desktop"

what a cluster****

Exactly. It's like Microsoft is deliberately shooting themselves in the foot when they get their PR-together. Up to the Win8 RP everything went buttery-smooth and after the RTM they start to backtrack on their _good_ PR.

Just doesn't make sense, or wait, it does because it's Microsoft

Emon said,

And what will happen when Windows 9 is out?
"Hey you have to just use this Windows 8 application in your Windows 9 to do 'X', easy! However, for 'Y' you need to use this Windows 7 application inside Windows 9's desktop"

what a cluster****

sounds a little like the predicament apple will be in with naming the next ipad. the newer ipad?

neufuse said,

"Metro-App" was really boring also.... made me keep thinking of a subway

I think of "Queer Eye For The Straight Guy" every time i hear that..

neufuse said,

"Metro-App" was really boring also.... made me keep thinking of a subway

Which is exactly where they got the inspiration from, and the whole reason for the name in the first place.

.Neo said,
I will continue to say Metro. Metro. Metro. Metro. Metro. Hah, take that Microsoft!

Metro all the way, I'm going to scream Metro too, it's a great name and it's easy to remember (for average user).

.Neo said,
I will continue to say Metro. Metro. Metro. Metro. Metro. Hah, take that Microsoft!

Do you really think Microsoft wanted to change the name? You should be saying 'Hah take that Metro AG!'

Vextor said,

Do you really think Microsoft wanted to change the name? You should be saying 'Hah take that Metro AG!'

There always has to be one person who takes things too seriously.

.Neo said,
I will continue to say Metro. Metro. Metro. Metro. Metro. Hah, take that Microsoft!

We all can use Metro term, but Microsoft is the only one that can't ahahaha

Billy Gun said,
We all can use Metro term, but Microsoft is the only one that can't ahahaha

That'll teach 'em!

.Neo said,
Those are "desktop" apps.

Using "Desktop apps" to describe them and "Windows 8 apps" to describe the others doesn't make sense because both types of app can run on Windows 8--both types of app are Windows 8 apps That was my point.

Calum said,

Using "Desktop apps" to describe them and "Windows 8 apps" to describe the others doesn't make sense because both types of app can run on Windows 8--both types of app are Windows 8 apps That was my point.

What about WinRT?

Vextor said,

What about WinRT?


I think calling them "WinRT apps" or "Windows Runtime apps" would definitely be much better It would be accurate and it makes sense to me.

Calum said,
Using "Desktop apps" to describe them and "Windows 8 apps" to describe the others doesn't make sense because both types of app can run on Windows 8--both types of app are Windows 8 apps That was my point.

I think there are "Windows 8 desktop apps" (or simply "desktop apps") and "Windows 8 apps" to refer to "Metro-style apps". They point is to make "dekstop apps" term becomes the legacy, and "Windows 8 apps" to a new UI style term.

Would it make sense to you?

mahara said,

I think there are "Windows 8 desktop apps" (or simply "desktop apps") and "Windows 8 apps" to refer to "Metro-style apps". They point is to make "dekstop apps" term becomes the legacy, and "Windows 8 apps" to a new UI style term.

Would it make sense to you?


I think you're right in terms of that is what they'd like it to be seen as, but I think there's a problem with them referring to them as "Windows 8 apps" officially because will it be easy to change that when Windows 9 comes out?

Not only that, but The Verge's article on this states that they're using the term "Windows 8 apps" to refer to Windows Phone 8, too. I believe that poses a problem.

I don't see why they couldn't have come up with a new name for the design philosophy, to avoid such problems.

I was thinking the same thing. What happens when Windows 9 is released? We run Windows 8 apps on Windows 9? What about Windows 9 apps? They've dropped a bollock on this one.

thenetavenger said,

But only Windows 8 can run Windows 8 Applications, get it?


I get that, but that doesn't make the term any less ambiguous. As Windows 8 can run Desktop apps, those Desktop apps are Windows 8 apps. Further, why are Windows Phone 8 apps going to be called Windows 8 apps? Windows Phone is different to Windows. What happens when both Windows Phone 9 and Windows 9 are released, considering it appears they might be building a brand out of "Windows 8 apps"? I'm not assuming anything; I'm just wondering. This whole naming scheme seems like a mess to me and is inaccurate. I could be wrong, as Microsoft know their operating system better than me, but I'd like someone to prove me wrong if I am.