Microsoft to run targeted campaign for more Windows Phone apps?

While the Windows Phone Marketplace has been adding more and more apps for Windows Phone users, the app download store still lags behind the iOS App Store and Google Play (previously Android Market) in both the number of apps and in what kinds of apps are available. However, it looks like Microsoft is going to make some efforts to help promote Windows Phone apps.

ZDNet.com reports that in a leaked slide presentation from Microsoft, it reveals plans to spend as much as $10 million over three years to help promote Windows Phone apps. The specific program will be targeted at app developers who make competing software for iOS and Android apps  that for some reason do not which to make apps for Windows Phone. The streaming music service Pandora is specifically mentioned as one of those app competitors.

According to the slide presentation, Microsoft hopes to "close all gaps in top 25 apps" by the end of the company's fiscal 2012 year which ends on July 31. The company also wants to focus on quality Windows Phone apps rather than quantity going forward and have more exclusive apps for Windows Phone devices. It may also take another look at  its pricing model for Windows Phone games, including looking at "parity" with prices versus those on the iPhone.

Image via ZDNet

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Microsoft should focus on the people they do have developing for them rather than trying to get a few who have a top app on other platforms. Another example of Microsoft giving the shaft to their current developers. Here my existing developers, have a nickel. While I pay my non-existent developers, who do not want to develop for me, lots of money.

I use to develop on WP7 but I will not write apps for that market anymore. My game was doing great and Microsoft changed the market for non-third party developers and my game took a dive. I know my game is not a big hit but it was doing great for me. It was in the top 100 of all apps for over three months and almost made it to top 25. Then Microsoft made their changes in the market where only third party games are visible and you have to go to a sub section for non-third party games.

It takes a good amount of time to develop for little to nothing and then take that away. A lot of other WP7 app developers feel the same way and are moving on. That is going to be Microsoft's biggest problem.

I am not familiar with API's that Apple allows or the ease of support but WP7 does have limited to no access to some things with the OS. One quick example: You cannot set the user's wallpaper in code. You cannot set the ring tones to individuals from within code. It took forever before they allowed the user to set their ringtone to custom rings. Thankfully they allow the developer to set the global ring tone from code behind.

simplezz said,
Angry Birds Space is a fun game, will WP7 ever get it?

Rovio has confirmed it's on its way. Not sure when, but they're working on it.

I'm one of the people that can't wait for it... lol

"including looking at "parity" with prices versus those on the iPhone"

Seriously? Some genius in there just figured that out?
Microsoft, get your act together and do something about your whole ecosystem.

TheCyberKnight said,
"including looking at "parity" with prices versus those on the iPhone"

Seriously? Some genius in there just figured that out?
Microsoft, get your act together and do something about your whole ecosystem.

To be fair, as a developer, the pricing on WP is a lot more sustainable than on iOS

Rudy said,
To be fair, as a developer, the pricing on WP is a lot more sustainable than on iOS
Yes, but then no one buys them. I have an app- specialized, so I know my target audience very well, and it sells at $.99. $1.29 or more? nope...

And as a consumer, I find I buy apps that are $.99. $1.29 or more? Uh....

I'm just as bad as the people I complain about. What can you do about it?

P.S. I want pandora. And angry birds Space.

greenwizard88 said,
Yes, but then no one buys them. I have an app- specialized, so I know my target audience very well, and it sells at $.99. $1.29 or more? nope...

And as a consumer, I find I buy apps that are $.99. $1.29 or more? Uh....

I'm just as bad as the people I complain about. What can you do about it?

P.S. I want pandora. And angry birds Space.

100% Agree. Just returned a Nokia Lumia because of the poor app situation. Little to no voip support, no good video player and DLNA support was pitiful.

It's a shame but I can only think Microsoft have brought this on themselves. Some critical API's that Dev's dont have access to. Shame because the OS is so smooth.

DiamondFootprint said,

100% Agree. Just returned a Nokia Lumia because of the poor app situation. Little to no voip support, no good video player and DLNA support was pitiful.

Your either not telling the truth or your being silly. There is voip support, WP7 video player is probably the best out there. DLNA is in beta.

Rudy said,
To be fair, as a developer, the pricing on WP is a lot more sustainable than on iOS

I agree. I really don't see anything wrong with the pricing model of apps that Microsoft has set. I think an XBox Live game should be $ 3 or $ 4 and for what you get I think that's fair (Assuming the app gets continued support, which not all do - Rovio)... It has to be worth it for these developers to invest their time in the game development. Apps on the other hand, it depends on the app. If all it does is apply a filter to my pictures, it certainly shouldn't be $ 3... But those prices are set by the cooky developer, not Microsoft.