Microsoft to spend another $200m on Windows advertising

Microsoft may not be willing to let Apple have the last word about Windows Vista, after all.

According to a June 20 Fortune Magazine article, Microsoft has earmarked "an additional $200 million for Windows advertising this year, even though in nonlaunch years thre is typically no budget increase at all." It sounds as though this is in addition to the $300 million Microsoft already has agreed to spend with Crispin Porter + Bogusky to improve the company's overall image and brand.

Fortune explains Microsoft's image makeover plan, codenamed "FTP168″ (with FTP being "Free the People"): " "A year ago Ballmer okayed the effort, led by Bill Veghte, who is responsible for both Windows and search. He partnered with marketing boss Mich Mathews, then the two recruited an all-star team from across the company - the best experts at branding, packaging, online advertising, and other specialties.... "The aim of the campaign will be to talk about things you can do with your PC that you could never do before."

View: Full Article @ All About Microsoft

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I think Bill should drop an unreasonable amount of money on those two Mac ad guys and have them do one final commercial. Or maybe a small series of them. But have it as if it were all a dream that Mac was having. Kind of like how they brought Bobby back on Dallas or the way the Newhart show ended with Bob waking up next to Suzanne Pleshette. They could really patronize poor little Mac for having such big, impossible, irrational dreams. In one fell swoop they could reverse all those Mac adds.

Yes, I agree it's a waste.. :)

But we have to be realistic, Apple also spends millions on AD's so Microsoft also has that right.

Ofcourse we could argue that none ( Apple, Microsoft, Intel, AMD, ATI, Nvidia, etc.. ) should spend so much money on AD's, but you know how the globalization works ;)

AD's also pay the job of many people

What? Bill's recent $30bn donation isn't enough?

I think it will be nice to see Microsoft politely (and respectfully) combating Apple's dis-honest and insulting attempts at brain-washing consumers.

(C_Guy said @ #6.2)
What? Bill's recent $30bn donation isn't enough?

I think it will be nice to see Microsoft politely (and respectfully) combating Apple's dis-honest and insulting attempts at brain-washing consumers.

+1.

I really don't see what kind of idiot would overlook the Bill and Melinda Gates Foundation, which gave over 40,000,000,000 to charity, while Apple sat on it and whined about how much their competition sucks.

In fact, I have the perfect idea for an advertisement. Here it goes:

The "I'm a Mac" guy comes on stage and intros himself. Then the "I'm a PC" guy comes and intros himself too. The Mac then intros the team of the "Mac" line, with a person for each of the members (Pro, Air, MacBook, etc.) Then PC snaps his fingers and out pop the thousands of different types of PCs available to choose from.

The Mac guy is like "Oh, ****", and the lights fade. You then see a Vista logo fading and glowing in the center of the screen. :P

Why would you want Microsoft to hit back with more annoying ads. Give me a break, people who know about Vista don't need more ads and the ones who don't probably don't care. What are they gonna do? Apple style ads:
Hi I'm XP and I'm Vista.

How about spending $200m on making a good product rather then trying to shove it down peoples throats via advertising? WE KNOW YOU EXIST, YOU DON'T HAVE TO DO THIS!

(HoochieMamma said @ #1)
How about spending $200m on making a good product rather then trying to shove it down peoples throats via advertising? WE KNOW YOU EXIST, YOU DON'T HAVE TO DO THIS!

Absolutely! they should sink some of it into vi$ta, maybe it will turn out to be a somewhat usable os, eventually.

(James Riske said @ #1.1)

Absolutely! they should sink some of it into vi$ta, maybe it will turn out to be a somewhat usable os, eventually.

I must have a broken copy then -- It runs beautifully for me.

(MioTheGreat said @ #1.2)

I must have a broken copy then -- It runs beautifully for me.

Same here, I don't know what's up with it..

Seriously folks, the whole Vista sucks BS is getting really old, and you all should just STFU and just use whatever OS you want. But if you actually have enough cash to buy a good Vista PC, you will also say Vista > XP. So just stop falling into the "monkey says, monkey do" Hulk crap and get with the times. And your age.