Microsoft trademarks 'Forzavista' ahead of next Xbox reveal

One of the games that we speculated might be an launch title for Microsoft's next Xbox is Forza Motorsport 5, which if true, would be the latest game in the Xbox exclusive racing simulation series. Now Microsoft has received a new trademark for what looks like a Forza-related item.

A search of the US Patent and Trademark Office database brings up a May 15, 2013 trademark for "Forzavista' that's now owned by Microsoft. However, it does not appear that Forzavista is meant to be the name of an actual game. Rather, the description of the trademark appears to be for a feature inside of a game. It states:

A feature of interactive video game software which allows players to obtain statistical information of internal and external features of a vehicle and to virtually navigate and operate those vehicles.

Xbox 360 owners who bought Forza Motorsport 4 in 2011 might remember that game had something called Autovista. It allowed people to get a much closer look at highly detailed models of some of the cars in the game and learn more about their technical specs, including an Autovista look at Halo's Warthog. It's possible that "Forzavista" could be an extension of the Autovista mode in the still unannounced next Forza Motorsport game.

We would not be surprised if "Forzavista" is talked about on Tuesday for the next Xbox reveal event in Redmond, Washington.

Source: USPTO via Siliconera.com | Image via USPTO

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This trademark for Forzavista seems to be just another pointless patent for the "Autovista" feature which is indeed found in Forza 4, where you can virtually explore cars, sit in the drivers seat, and start the engine, watching the dash cluster dials and status/warning lights operate realistically. Pretty cool, but why they'd patent a name like Forzavista for such a little used feature is beyond me. It is cool for 5 minutes, as I can go down to any dealership in real life and explore a car this way, even taking it for a real test drive, which is much cooler than in a game It isn't even fully realistic in Forza, as the engine warning lights don't go out once the engine is started, so the car has an engine fault

I'm sure they've already patented Forza Motorsport, and Vista names and devices....

Tidosho said,
This trademark for Forzavista seems to be just another pointless patent for the "Autovista" feature which is indeed found in Forza 4, where you can virtually explore cars, sit in the drivers seat, and start the engine, watching the dash cluster dials and status/warning lights operate realistically. Pretty cool, but why they'd patent a name like Forzavista for such a little used feature is beyond me. It is cool for 5 minutes, as I can go down to any dealership in real life and explore a car this way, even taking it for a real test drive, which is much cooler than in a game It isn't even fully realistic in Forza, as the engine warning lights don't go out once the engine is started, so the car has an engine fault

I'm sure they've already patented Forza Motorsport, and Vista names and devices....

if they don't trademark it someone else will take it and sue them about it. isn't that how it goes? what you suggest they do? if not to trademark it the name?
what if they have something else mind? what if it's more like a behind the scenes look at the whole making of Forza, the tracks, the cars, the sound, tuning things like that?
you're shooting down something without even knowing what it really is....that's just full of nonsense to me.

ctrl_alt_delete said,
you're shooting down something without even knowing what it really is....that's just full of nonsense to me.

I've played EVERY Forza game, so know EXACTLY what I'm talking about. Like I said, the AutoVista feature of Forza isn't the main feature, the RACING is, so it seems pointless to ME (personal opinion) to patent a new name for a silly feature that is hardly used.

Tidosho said,

I've played EVERY Forza game, so know EXACTLY what I'm talking about. Like I said, the AutoVista feature of Forza isn't the main feature, the RACING is, so it seems pointless to ME (personal opinion) to patent a new name for a silly feature that is hardly used.


having played every forza game does not gift you with a crystal ball of future forza knowledge, this feature may well be massively different to the one you speak of.

Tidosho said,

I've played EVERY Forza game, so know EXACTLY what I'm talking about. Like I said, the AutoVista feature of Forza isn't the main feature, the RACING is, so it seems pointless to ME (personal opinion) to patent a new name for a silly feature that is hardly used.

it is your personal opinion, true. so I'll just say again I think it's better to trademark than to have someone else trademark after you and then tell you to remove it.

Tidosho said,

I've played EVERY Forza game, so know EXACTLY what I'm talking about.


AAAAAAAAAAAAAAAAAAAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA!

Colicab said,
Next gen Horizon?

Forza 5. Forza horizon 2 should be next year. They're both in two year development cycle, similar to call of duty.