Microsoft trolls Samsung's new Galaxy terminal at Heathrow Airport

Nokia is well known for its unique social and guerilla marketing techniques, and despite the company's smartphone division now being part of Microsoft, that hasn't changed. One of the Lumia line's biggest rivals has been Samsung, and last week the Microsoft division took its competitor's new marketing campaign at London Heathrow Airport head-on.

In a post on the Nokia Conversations blog, the Microsoft subsidiary says it was inspired by the recent branding of the London airport's fifth terminal as "Terminal Samsung Galaxy S5" and decided to send some "Lumianauts" there to try and explore the "stellar opportunity."

"Once the brave Lumianauts stepped foot in to the brand new terminal, though, they quickly learned that there was no such thing as a flight to ‘the Galaxy,’" the post states. "Rather, the terminal had taken over by advertising for another mobile phone company."

The move is the Microsoft unit's most recent barrage against the Galaxy line, following incidents where it positioned Lumia-branded trucks in front of Samsung Galaxy billboards. Another competitor has received the most ire from Microsoft, however: Apple. In September, both Microsoft and Nokia poked fun at the then-new iPhone 5s and iPhone 5c in tweets. Previously, Nokia executives also mocked HTC's use of color in its smartphones, saying it was an attempt to copy the Lumia's signature style.

Source: Nokia Conversations | Image via Microsoft

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37 Comments

Commenting is disabled on this article.

Didn't I read a while back that the Neowin folks didn't want users using the word "troll"? I guess Neowin's writes are provided a free pass on that one, eh.

LMAO brilliant! I love the people doing these guerilla tactics for Lumia. They don't attack harshly but instead subtlety troll them, and it works!

j2006 said,
LMAO brilliant! I love the people doing these guerilla tactics for Lumia. They don't attack harshly but instead subtlety troll them, and it works!

Hopefully it will work better than the iPhone funeral arranged in Redmond when WP7 was launched......

Cosmocronos said,

Hopefully it will work better than the iPhone funeral arranged in Redmond when WP7 was launched......

I almost forgot about that.

stevan said,

I almost forgot about that.

lol, me too. iPhone must be a zombie or something because I still see them around after the funeral.

They should have tried the 1520s without the cases - might have got the message across better too. I wonder what security thought of this?

Nokia has been doing color in their phones since before the iPod Nano.

However, I'd be willing to guess that Nintendo beat Apple and Nokia to that game with the N64. Nintendo should have made a smartphone.

techbeck said,
Another stunt that will do little to nothing to benefit the Nokia/Lumia brand.

You need a sense of humor. #DebbieDowner

Why should it? It's just a bit of light-hearted banter. As has been pointed out, Microsoft/Nokia are not the only tech firm that does this kind of thing.

j2006 said,
You need a sense of humor. #DebbieDowner

My sense of humor is fine. I just didnt find this funny in the least. I am sure there are things you dont fine funny either. Do you need to laugh at everything in order to have a sense of humor?

techbeck said,

My sense of humor is fine. I just didnt find this funny in the least. I am sure there are things you dont fine funny either. Do you need to laugh at everything in order to have a sense of humor?

I find your tone of response to be funny to the extreme.

techbeck said,

Do you need to laugh at everything in order to have a sense of humor?

Nope. But you should realize it's point was some comedy, and while it didn't strike you as being humorous, it may have resonated with others.

DRock said,
But you should realize it's point was some comedy, and while it didn't strike you as being humorous, it may have resonated with others.

I do realize that. You dont see me commenting on the negative to those who thought it was funny.

techbeck said,

My sense of humor is fine. I just didnt find this funny in the least. I am sure there are things you dont fine funny either. Do you need to laugh at everything in order to have a sense of humor?

I tend to agree. Sometimes these things are pretty funny. This has "oh gee whiz" all over it.

techbeck said,

I do realize that. You dont see me commenting on the negative to those who thought it was funny.

Come 'ere buddy. You sound like you need a hug.

Aheer.R.S. said,
So it takes 4 Lumianaughts to match the awesomeness of Terminal Galaxy S5? :p

Looks like they had tomb stones strapped to their back. I had to double check it didn't say RIP Lumia.

Aheer.R.S. said,
So it takes 4 Lumianaughts to match the awesomeness of Terminal Galaxy S5? :p

This is the first time I have seen the words awesomeness and Galaxy S5 used in the same sentence.

sagum said,

Looks like they had tomb stones strapped to their back. I had to double check it didn't say RIP Lumia.

And with a slightly modified version of the Space Shuttle there it might as well been a tombstone. Aww. Now I made myself sad. :(

Aheer.R.S. said,
So it takes 4 Lumianaughts to match the awesomeness of Terminal Galaxy S5? :p

they were there to upgrade to a Samsung s5 :)

SK[ said,]

This is the first time I have seen the words awesomeness and Galaxy S5 used in the same sentence.

My Galaxy S5 is awesome. I prefer it to my Lumia devices.