Microsoft turning Times Square into big Windows 8 Start screen

Microsoft already has a huge banner in New York City's Times Square promoting the Surface tablet that will go on sale on Friday. But that's apparently nothing compared to what the company has planned for Manhattan residents and visitors starting on Thursday.

The Blogging Microsoft website has word that from Thursday to Saturday, Microsoft will basically be taking over the Times Square area to promote the Surface and Windows 8.  The blog says:

Windows 8 will be featured on over 39 digital boards in the largest takeover of Times Square to date—the biggest Start Screen ever! And we will be hosting a hands-on experience on the ground in Times Square and at our Microsoft Stores in the North America for consumers to touch and try the new Windows —and maybe even see yourself up on the boards in Times Square.

It sounds like it will be quite a show. Neowin will be in NYC later this week to report on all of the festivities and you can bet we will be checking out the huge Windows 8 Start screen that will be shown to the tens of thousands of people who walk through Times Square.

Source: Blogging Windows | Image via June Blender

Report a problem with article
Previous Story

Microtropolis NYC art exhibit revealed for Windows 8 launch

Next Story

International Windows 8 TV ads launched

28 Comments

Commenting is disabled on this article.

"Windows 8 bigger than Windows 95 launch". No way. Windows 95 was a revolutionary (or should the word be evolutionary?) step in OS design. Windows 8, to a desktop-only user, is the Start menu replaced with a bunch of colorful squares that overlap all your windows on your desktop. Nothing revolutionary/evolutionary. On a touch screen device, yes ("kind of" a revolutionary step for Windows).

Interesting story but more interesting would be the total dollar figure M$ is spending on inviting people out there.
I tell ya one thing my opinion of M$ would probably be vastly different *publicly
if i was given free brand new hardware and paid vacations to socialize with other privileged computer "experts" and god knows what other perks..

And they need this because no one cares.. at least not the computer users i know who arn't nerds. i havn't heard or seen one single person even bring up Windows 8 once.
i have to go to places like this..
that's 2 strikes
1 -non nerds don't care.
2 -nerds don't like it (and we ARE the repair guys / tech support)
just have to wait a while and for public opinion for the 3rd strike
and then maybe we can move past this whole ridiculous debacle.

you're so far off. fun though. lame troll is lame.
If you're gonna troll like the douche you are, at least put some effort into it and make it worthwhile. I keep seeing you posting these stupid ass hell comments which shouldn't even be classified as trolling. You'd even get banned on 4chan ~.~

remixedcat said,

I shall be the first to review on yelp


We should exchange Yelp usernames so we can see which places are nice that we cannot easily go to, because we live so far away from each other

GS:mac

Glassed Silver said,

We should exchange Yelp usernames so we can see which places are nice that we cannot easily go to, because we live so far away from each other

GS:mac

same as this forum one ;-)

I'm afraid that all the street advertising in the world won't help Microsoft on this one. They're going to need good word of mouth for Windows 8 in the general population (ie, not Neowin members). Windows 8 is pretty cool - but cool is not enough. It needs to be fashionable, sexy - and it can't be that without the right hardware.

Putting no faith in the 'touchscreen laptop' gimmick, it seems to me that the fashion status of Windows desktops and laptops is still 1-3 years behind Apple (like it always has been). Then, most of the Win 8 tablets look like the failed Android tablets. As for Surface - it's pretty hot. But I'm a total MS fanboy, and last time I checked my normal friends are totally convinced by iPad's app count - they won't consider a few-app platform. And ‘retina display' also gets their attention. In 90 days, we should know if Windows will catch up on apps. But that's one device that has a chance, and a whole ecosystem of Windows boxes that are outclassed (in style) by Mac boxes. I think M$ is in big trouble.

a1ien said,
I'm afraid that all the street advertising in the world won't help Microsoft on this one. They're going to need good word of mouth for Windows 8 in the general population (ie, not Neowin members). Windows 8 is pretty cool - but cool is not enough. It needs to be fashionable, sexy - and it can't be that without the right hardware.

Putting no faith in the 'touchscreen laptop' gimmick, it seems to me that the fashion status of Windows desktops and laptops is still 1-3 years behind Apple (like it always has been). Then, most of the Win 8 tablets look like the failed Android tablets. As for Surface - it's pretty hot. But I'm a total MS fanboy, and last time I checked my normal friends are totally convinced by iPad's app count - they won't consider a few-app platform. And ‘retina display' also gets their attention. In 90 days, we should know if Windows will catch up on apps. But that's one device that has a chance, and a whole ecosystem of Windows boxes that are outclassed (in style) by Mac boxes. I think M$ is in big trouble.

Wow your soo cool you called Microsoft M$.

I think your normal 'friends' need to actually demo the devices first, the Windows 8 tablets make the tablets running Android look and feel like clunky pieces of bloated **** and make the iOS platform look very outdated.

a1ien said,
I'm afraid that all the street advertising in the world won't help Microsoft on this one. They're going to need good word of mouth for Windows 8 in the general population (ie, not Neowin members). Windows 8 is pretty cool - but cool is not enough. It needs to be fashionable, sexy - and it can't be that without the right hardware.

Putting no faith in the 'touchscreen laptop' gimmick, it seems to me that the fashion status of Windows desktops and laptops is still 1-3 years behind Apple (like it always has been). Then, most of the Win 8 tablets look like the failed Android tablets. As for Surface - it's pretty hot. But I'm a total MS fanboy, and last time I checked my normal friends are totally convinced by iPad's app count - they won't consider a few-app platform. And ‘retina display' also gets their attention. In 90 days, we should know if Windows will catch up on apps. But that's one device that has a chance, and a whole ecosystem of Windows boxes that are outclassed (in style) by Mac boxes. I think M$ is in big trouble.

Have fun sticking with windows 7, I however am rocking windows 8 already and loving it. Screw icons.. Who wants to click some small icon to view the weather, check the news? You have a tile for that in windows 8 its so much quicker and productive. Not to mention all the upgrades in speed, security etc etc..

Have fun sticking with windows 7 anyway. I bet u said same thing about all other versions of windows.

And OSX is the one that is so far behind. Icons are so 1990's Jesus. Learn to adapt.. If the world ever got taken over my zombies i hope you will be one of the first to die due to your none adapting tactic.

Toysoldier said,

Wow your soo cool you called Microsoft M$.

people like you are the reason i decided to use M$ for now on.
I thoroughly enjoy how it bothers people to no end LOL

M$ M$ M$ M$ M$ M$ M$ M$

Quick someone spot the Troll !
Each person that finds one gets a cookie

I am Not PCyr said,

people like you are the reason i decided to use M$ for now on.
I thoroughly enjoy how it bothers people to no end LOL

M$ M$ M$ M$ M$ M$ M$ M$

Quick someone spot the Troll !
Each person that finds one gets a cookie


It doesn't bother anyone. It just makes you look pathetic.
But please continue.

FMH said,
It will be quite a sight.

And would probably make Metro-haters nauseous.

This will be pretty awesome and Microsoft would be one of the few companies with enough cash to throw at it!