Microsoft UK kicks off IE9 beta with Gorillaz

Microsoft introduced Internet Explorer 9 beta in London this evening with a special endorsement from the Gorillaz.

Neowin previously unveiled that the software giant and the virtual animated band were pairing up, earlier this week. The band appeared tonight in a promotional video to add its backing to Internet Explorer 9 beta. Working with the Gorillaz' design team, Zombie Flesh Eaters, Microsoft assisted the Gorillaz to create a unique online experience for fans. The site has taken full advantage of HTML5 and the new features in IE9. 

Gorillaz issued a statement regarding the partnership:

"Of course those clever bods at Microsoft came to us Gorillaz first with their new Internet Explorer 9 Beta technology. And it works like magic - our website now pushes past the boundaries for visual speed and our fans will be able to interact with us better than ever before. Gorillaz.com through Internet Explorer 9 Beta - it’s like a Wizard’s Portal!”

You can see the promotional video at the Gorillaz site.

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16 Comments

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Microsoft is becoming less corporate and more personal. This is a great move for the world's largest software company!

Fantastic demo and it even showcases abit of Windows 7 to boot. Imagine if some other company* did this


*ironically this other company thrives on the music business but isn't gutsy enough to tie their brand with bands except for the occasional U2 iPod.

AnthoWin said,
Microsoft is becoming less corporate and more personal.

Wow, you really believe that lol?

AnthoWin said,

This is a great move for the world's largest software company!

This is another pr stunt by the world's worst software company

AnthoWin said,

Fantastic demo and it even showcases abit of Windows 7 to boot. Imagine if some other company* did this
*ironically this other company thrives on the music business but isn't gutsy enough to tie their brand with bands except for the occasional U2 iPod.

Perhaps apple doesn't need to resort to trickery and pr stunts to tempt consumers. Their products speak for themselves.

LoveThePenguin said,
Perhaps apple doesn't need to resort to trickery and pr stunts to tempt consumers. Their products speak for themselves.
Seriously?

The event felt less like a microsoft technology announcement, and more like a champaigne reception. I felt like I was sticking out like a sore thumb!

Ok the Gorillaz are great, i really like their contemporary stuff. But this video doesn't do them justice, its not as slick as i thought i would be. Nothing like their music videos!

Bob Baggins said,
the video was sweet. did anyone else notice the beachball around 4:18 and in another spot. nice gag.
I was about to mention that