Microsoft announced today that it has made some important changes to its Windows Marketplace for Mobile.
Marketplace for Mobile is Microsoft's Windows Mobile equivalent of the popular Apple iPhone App Store. Marketplace was introduced alongside the new Windows Mobile 6.5 operating system on October 6, 2009. Currently the Marketplace does not support Windows Mobile 6.0 and 6.1 but Microsoft has confirmed it will extend the service to these devices "later this month".
Microsoft has introduced a wireless sync between the PC and Windows Mobile. Windows Mobile 6.5 owners can now browse, buy and download applications online at the Windows Marketplace for Mobile site. The applications will then be delivered wirelessly to a Windows phone and install the next time the Windows Marketplace client runs on the device.
According to Todd Brix, Senior Director for Mobile Platform Services Product Management at Microsoft: "Marketplace has been extremely active and I couldn't be happier with the reactions from both developers and customers. We've been open for just over one month and already we can see that there's demand for an application marketplace that doesn't compromise on quality or experience."