Microsoft uses Felicia Day in new and weird video

Microsoft might have let go of some of its marketing team earlier this week but that doesn't mean the company isn't afraid to try some new and different ideas to sell its products and services. Microsoft's advertising division recently released a new video that shows what kinds of services it offers but in a rather unique way.

The video itself stars actress Felicia Day who has previous links to Microsoft. Her well known web comedy series The Guild is funded in part by Microsoft with new episodes shown exclusively on Microsoft platforms such as the Xbox 360, MSN and others. In the new video, shown above, Day is seen being escorted by a mysterious Microsoft team member in a special effects-based experience.

The video, which seems to be a cross between Alice in Wonderland and Charlie and the Chocolate Factory, has Day exploring all sort of Microsoft ad services, from MSN to the Windows Mobile to Skype to Xbox. There's also shrinking doors, futuristic cities, and miniature Microsoft workers.

It's a rather elaborate production designed for the advertising market but Microsoft seems to think this kind of promotion will bring new advertisers to its various platforms. At least Felicia Day gets what we would assume is a nice paycheck out of this deal.

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29 Comments

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cralias said,
Another overhyped new star. I can't fathom what people find in her.

lol, at least it's not Beyonce or Justin Beiberlake.

cralias said,
Another overhyped new star. I can't fathom what people find in her.

She's not really a new star; she's sort of hovered around the same level of internet popularity for the past few years now. The only real reason she's used in this video is because Microsoft provide pretty much all the funding for The Guild now (whereas for the first two seasons, it was funded by the fans).

cralias said,
Another overhyped new star. I can't fathom what people find in her.

Do you even know who she is? She's made a popular web series and then Microsoft paid her lots of money to premiere new seasons of it on their networks first. Because of that, The Guild has been exposed to thousands of new people, especially since it hit the Xbox (it's a gaming show, on a gaming console..get it?).

It makes sense to use her as an example of how their advertising/marketing services can really boost potential revenue. It's not overhyping, it's just common sense to use a successful instance of their work as an example.

AFineFrenzy said,

Do you even know who she is?

As a matter of fact, I do. My opinion comes from watching Dragon Age Redemption. And Mark Of The Assassin where a character was made in her likeness and voiced by her, too. It sucked. She's bad at it. IMHO.

cralias said,
Another overhyped new star. I can't fathom what people find in her.

First time I noticed her was on the Buffy the Vampire Slayer show years ago. She caters to the nerd culture which naturally grabs a ton of attention.

After watching this video it makes me feel a lot less bad that MS is cutting jobs in their marketing dept

srprimeaux said,
My Xbox never gives me pizza. Must be broken.

class action lawsuit for false and misleading advertising?

neoraptor said,
car driving is so ridiculously fake, other is kind of funny if you ignore the the blah-blah parts

Really? Out of all the CGI in this video you single out the car driving?

neoraptor said,
car driving is so ridiculously fake, other is kind of funny if you ignore the the blah-blah parts

You mean she wasn't really driving through an old Western movie??? ...or driving through a town that only had cars from the 60s or 70s??? So disappointed!

Kinda reminded me of the opening titles for Police Squad. ...or the Naked Gun movies. (The TV series is not as well known as the movies.)

neoraptor said,
car driving is so ridiculously fake, other is kind of funny if you ignore the the blah-blah parts

I think that was the point honestly.

neoraptor said,
car driving is so ridiculously fake

i guess when you go see a comedy performance you're the only one sat there going "i don't get it", right?