Microsoft using street art ads to promote Surface 2

In 2012, Microsoft launched a rather unique ad campaign for the Surface RT tablet. Two months before the product was released, street art promoting the device started popping up on the sides of buildings in major cities in the U.S. Now Microsoft is at it again, creating new street art billboards for the next generation of Surface products.

The official Surface Facebook page has uploaded a new photo album showing examples of the new street art ads. Unfortunately, none of the photos identify the locations of these new billboards, and only one of them, shown below, was uploaded at a decent resolution.

The new Surface ads are more detailed and are a bit more conventional than the minimalistic Surface street ads created in 2012. Microsoft must have thought that a more direct approach was better to help sell the Surface 2 and Surface Pro 2 tablets.

Microsoft's street ads follow a new commercial that put the emphasis on features of the upcoming tablets, though the commercial didn't differentiate between whether the Surface 2 or Surface Pro 2 was being shown at key points in the ad. The Surface 2 and Surface Pro 2 officially go on sale Oct. 22.

Thanks to McAkins Online for the tip!

Source: Surface on Facebook | Image via Microsoft

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14 Comments

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Seeing as how the Surface took the world by storm after this was tried the first time around, I'm sure Apple is quivering in its boots at the hint of a round two.

SHaGGGz said,
Seeing as how the Surface took the world by storm after this was tried the first time around, I'm sure Apple is quivering in its boots at the hint of a round two.
And you're the only one who thinks this is all about Apple.

arachnoid said,
.....

This is the way all advertising was done until some marketing genius game up with the billboard.
That, and something called newspaper.

Even in my home town the old advertising is still present the city even funds restoration of our largest ad a old fashion Budweiser bottle on a tower on our main street.

Although I think that are probably paying the building owner...I really don't know, unless of course you do have insider information as to whether they are paying for the space.

I guess I'm really trying to understand your point, are you saying they are trying to be cheap by painting this on the side of a building?