Microsoft wants to give people a chance to buy an Xbox One on launch day

When Microsoft launched the Xbox 360 console on November 22nd, 2005, there were widespread shortages at first that made buying it near to impossible for most people on that day at its regular price. Within a day, eBay had auction listings for Xbox 360 units with prices that went up in the thousands of dollars. Because of that past history, many people expect the Xbox One console will also have those kinds of shortages when it launches this November 22nd.

However, Microsoft Game Studios VP Phil Spencer says that people who want to go to a store on that day to buy an Xbox One should have a better chance of getting one this time. In an interview with Game Informer, he states that Microsoft is trying to balance the amount of Xbox One units that have already been pre-ordered by consumers with the ones that will be put on store shelves in less than 80 days.

Spencer says:

It's not a yield problem, it's us trying to manage the hardware side. I want parents who don't think about pre-ordering electronics to be able to walk in and have a chance to find a box. There might be a line, but I don't want it to be that if you didn't pre-order in September, you can't get one. That doesn't feel like a great consumer experience.

There's still no official word on how many pre-orders Microsoft has received for the Xbox One, nor how many units will be shipped to the 13 launch day markets. Spencer does say, "Availability should feel a lot better than it did for 360." We still think that demand for the Xbox One, at least on November 22nd, will be immense, so it remains to be seen if Spencer's statements turn out to be true.

Source: Game Informer | Image via Microsoft

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25 Comments

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Mine is on pre-order. God I sure wish it was a white one tho.
One I get it, it's likely going right on eBay to see how much it will get bidded up 2. Man I should have gotten 2 of them. That way I could have one and sell one for at least 2wice what I paid. The Day One version is likely going to be a very hot item. Especially with shortages.

You're the type of person I despise. Although if someone is going to buy a console above retail price is a moron too I guess.

babyHacker said,
Wonder if this has anything to do with lower than expected pre orders.

They structured their preorders differently too, so it's tough to say. It being an entertainment box as well as a games console, they sent much more consoles to stores like Best Buy and Amazon than they did games stores (Which normally gets the brunt of preorder shipments)... Amazon did say that they had tremendously good preorder numbers, but we'll just have to see. I don't think anyone can predict what this generation is going to look like a year in... Microsoft definitely misshandled a lot of things early on, but they've certainly recovered int he past.

M_Lyons10 said,

They structured their preorders differently too, so it's tough to say. It being an entertainment box as well as a games console, they sent much more consoles to stores like Best Buy and Amazon than they did games stores (Which normally gets the brunt of preorder shipments)... Amazon did say that they had tremendously good preorder numbers, but we'll just have to see. I don't think anyone can predict what this generation is going to look like a year in... Microsoft definitely misshandled a lot of things early on, but they've certainly recovered int he past.

Amazon did better than good. They sold their pre-order stock last I checked. Day One stock is gone. They are taking pre-orders for the standard, and shipping is expect by December 31st.

FloatingFatMan said,
First thing the stores need to do is limit to 1 per customer.

Problem with this is then they just end up getting their friends and family.

I wonder if many people will be trying to sell on eBay this time... with eBays outrageous fees now plus with how many sellers lost money on the Wii U system last time... might make some of them think twice... heck there were guys who bought up 20+ Wii U systems to sell them all at a loss (yes I'm aware it's Wii U but you don't know how it will sell at launch until after the launch)

Lord Method Man said,
I got some smug satisfaction knowing that the console scalpers never managed to sell a Wii U above retail on eBay.

I wasn't aware of this. This also gives me satisfaction.

This is good... But it's not going to end good...
Stores will have 1-3 consoles on the shelves... this will lead to fights and people getting robbed in store parking lots...

This is like when new Air Jordan's come out here in the USofA... People will steal and kill for this crap...

Showan said,
This is good... But it's not going to end good...
Stores will have 1-3 consoles on the shelves... this will lead to fights and people getting robbed in store parking lots...

This is like when new Air Jordan's come out here in the USofA... People will steal and kill for this crap...

False. In the USA, each retailer could easily have 50 consoles avail for sale. Notice I said EACH retailer in the USA could have 50. Which is likely why MS is not releasing it in many areas, because production just started recently and the yield is likely 1.5M per month or so.

The fact is, it will never be enough at release.

After having over a dozen people try to scam my when I did this with the Xbox 360, I think I will pass this time.

Besides, last time I bought 2 for both kids. Now One is in College, so her money goes to Dorm rooms.

Whatever. It's better that way for hype...it worked on the Wii...people wanted it because people couldn't get it and it was a new experience. Even though gamers don't feel this way about Xbox One (well, a good number of them) and Kinect with TV, it will be a new experience that people don't have now and could be the new thing. Keep it exclusive at first, bring the noise, people will follow like sheep.

Zedox said,
Whatever. It's better that way for hype...it worked on the Wii...people wanted it because people couldn't get it and it was a new experience. Even though gamers don't feel this way about Xbox One (well, a good number of them) and Kinect with TV, it will be a new experience that people don't have now and could be the new thing. Keep it exclusive at first, bring the noise, people will follow like sheep.

I have to disagree. No amount of hype benefits you if they can't buy your product...

I'm curious to see how they are able to improve this...

Don't agree with your reason for the Wii selling. It was a fantastic price, with some crazy new motion tech.

It was always going to sell in massive numbers.

Norman68 said,

yup, no hype here. its better to buy PS4 which is a lot better

The PS4 is hardly "better"... Not only can Sony not compete with things like Kinect, but they can't even dream about things like the XBox Cloud support...

All things considered, the PS4 will never have anything more than what comes in the box, whereas the XBox will have much more available to it over the course of the console that expands the consoles capability and the experiences possible on it...

Zedox said,
Whatever. It's better that way for hype...it worked on the Wii...people wanted it because people couldn't get it and it was a new experience. Even though gamers don't feel this way about Xbox One (well, a good number of them) and Kinect with TV, it will be a new experience that people don't have now and could be the new thing. Keep it exclusive at first, bring the noise, people will follow like sheep.
What? FACT!!!! When a hot product is released, unless the manufacturing has a full year or 2 head start, they can never make enough to meet initial demand.

As of June of this year, MS has sold close to 79M Xbox 360's. Let's just say for argument 1/2 want the new box and the other half will be made up of people who have PS3's, Wii's or whatever else they game on.

In six months, how many you think can be produced? MY rough estimate is Foxconn with a factory dedicated to Xbox One would still pump out about 500k per month. Which means if MS has 3 factories pumping these out 1.5M per month is about as much as they can do. Production just recently started an release is just in time for Black Friday. Do the math.

How many countries can afford an Xbox outside the USA? Lots of them. The US must be handled because MS is a USA company. Its not bias, it just normal. Just as Nintendo and Sony will see to it Japan has a higher supply vs another country.

There are 350M ppl in the US alone and MS has its biggest sales here. Assuming they may have 5M system to spread over 12 countries, how far you think that is going to go?

It is not hype or shortage created on purpose. Demand for these things will always be higher than what can be produced.

M_Lyons10 said,

I have to disagree. No amount of hype benefits you if they can't buy your product...

I'm curious to see how they are able to improve this...

That can't

I don't think you guys understand what I am saying. I am NOT saying to HOLD back shipments. What I am saying is that you shouldn't hold some for people to buy in a store. If your initial shipment is sold out at preorders...LET IT BE SOLD OUT. Don't save some and "force" people who don't know to wait outside for arbitrary reasons. If it's sold out, sell out.

Zedox said,
I don't think you guys understand what I am saying. I am NOT saying to HOLD back shipments. What I am saying is that you shouldn't hold some for people to buy in a store. If your initial shipment is sold out at preorders...LET IT BE SOLD OUT. Don't save some and "force" people who don't know to wait outside for arbitrary reasons. If it's sold out, sell out.

Well, it's different markets... Preorders go to people that are hardcore gamers generally. By holding some back, they might be picked up by people for their kids, or otherwise penetrate a bit more casual market. Diversifying the demographic with your hardware early on will create a lot more chatter than just one community so to speak...

I'm very curious to see how this pans out, as no one has launched a console quite like this before...