Microsoft wants to sell another 25 million Xbox 360s

Despite Microsoft's recent announcement of the Xbox One, their next-generation console that will go on sale later this year, the company is still aiming for another 25 million sales of their eight-year-old Xbox 360 console, bringing the total to 100 million units sold. Yusuf Mehdi, Microsoft's senior VP of Interactive Entertainment Business, speaking to OXM, said they expect half of these sales will come from new Xbox 360 owners, while the other half will be old console replacements.

How is Microsoft going to sell another 25 million Xbox 360s? Mehdi said that Microsoft will be "hitting new price points" and "breaking into new customers segments", while - according to Microsoft Game Studios executive Phil Spencer - apparently a "huge" Xbox 360-related announcement is coming at E3 2013 that will "keep the console vibrant for years".

Microsoft is also hoping that their contribution to the next generation of gaming consoles, the Xbox One, will help push combined next-gen unit sales to upwards of one billion, to beat industry predictions of a combined 400 million unit sales. The extra unit sales will come from next-gen gaming consoles also coming loaded with broader entertainment features, Mehdi predicts.

Source: OXM, GameSpot | Image via Gizmodo

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Nope.avi

Gamers aren't as fool as MS think. PS4 it is without second thought. What MS did is beyond any bad expectation. I know they bet on average joes which do not think before they buy and it's the reason we've been screwed in the first place, but anyway.

Simple things: PS4 is faster and without horrible Privacy invation.

unless they drop it to £99 or equiv, I doubt they'll shift millions of consoles with the Xbox one coming out this year. aka in the next 6 months.

Optimistic is putting it mildly in these fiscal times.

A lot of people may see it as their last chance to get an Xbox 360, either as a backup or to play older cheaper xbox 360 games, I'll likely get a newer slim it replace my older one.

Just remember what happened the last time MS came out with a new console. They totally discontinued support of the previous. It could very well happen with this as well. We would hope not, but we have seen them do it once before.

shakey said,
Just remember what happened the last time MS came out with a new console. They totally discontinued support of the previous. It could very well happen with this as well. We would hope not, but we have seen them do it once before.

And that would suck. Get 25mil to buy a 360 when the One has been announced and if they want new games/support...then will have to shell out more money for the one.

I expect the announcement will be a mini XBOX 360 for $99. That would be pretty much saturate the market and be a potential gateway drug to the XBOX ONE.

Lower the price to $100. Without any goofy contracts or need to buy Gold sub... And I will certainly buy.

So far more or less, the offering of the next gen consoles are getting a lukewarm response thus far. Putting aside E3 for the time being because I know this could change many opinions but do you think what we saw with the WiiU, in terms of sales of console, was not a unique case but a trend on how people will purchase consoles this upcoming generation? Of course I know the sales won't be as bad as Nintendo thus far but will they be 'disappointing'?

Microsoft is incredibly optimistic(to put it nicely) if they think the combined sales of the one and the ps4 will reach 1 billion with how poorly received the one has been.

The PS wasn't received any better. Hell, I fell asleep during the PS reveal because it was boring as hell. Nothing interesting was talked about.

Why would there be any game shown when E3 a couple weeks away??? This was about the console, not the games for the console.

Blackhearted said,
Microsoft is incredibly optimistic(to put it nicely) if they think the combined sales of the one and the ps4 will reach 1 billion with how poorly received the one has been.

I'm surprised to see this type of comment still, how hard is it to understand that this was a little glimpse of the console, you know, exactly like they said it would be?

its been know for ages that the guts and games will come at E3.

duddit2 said,

I'm surprised to see this type of comment still, how hard is it to understand that this was a little glimpse of the console, you know, exactly like they said it would be?

its been know for ages that the guts and games will come at E3.

There's much more to it than their inability to show real gameplay that made it such a poor reveal. Perhaps that's the part you're having trouble understanding.

I bet that big announcement is an updated Dashboard, Kinect bull**** and apps that won't be available outside the US.

You forgot to mention those apps also wont be available if you don't pay for gold. Even if they're available without fees on every other device in existence.

I'm slightly more inclined to buy an Xbox 360 then I was last week. Before I was holding off and wanting to see what they had to offer. Now I've been totally turned off by the One so might get one of these for the ernous back catalogue of games that I can acquire second hand.

I was doing the same, now that I've seen the Xbox One and what it's offering, I will get a newer xbox 360 and just use that, either through the life of Xbox One or MUCH down like line in it's lifecycle, obviously not what MS was aiming for, but that's the outcome.

Since no BC, makes sense.

If I remember correctly, the reason why they wanted to bury the original xbox as soon as the 360 came out was when they made their contract with nvidia for the gpu, they didn't negotiate the option to have the price lowered as manufacturing price comes down and were paying the same price at launch at the end of it's manufacturing.

Jason Stillion said,

If I remember correctly, the reason why they wanted to bury the original xbox as soon as the 360 came out was when they made their contract with nvidia for the gpu, they didn't negotiate the option to have the price lowered as manufacturing price comes down and were paying the same price at launch at the end of it's manufacturing.

Intel also wasn't too happy. They were keeping a production line going just for the Xbox CPU, which was thoroughly obsolete and not being sold for PC or other embedded usage. They wanted to shut it down.

With the Xbox 360, on the other hand, Microsoft holds a PowerPC architectural license and can contract with any foundry to have it manufactured.

I wonder how it'd work for AMD, several years down the line.