Microsoft: We don't think people will be confused by Xbox One's name

When Microsoft announced Tuesday that their third generation Xbox console would be called the Xbox One, it surprised many prognosticators. Previous rumors claimed that the company would simply call the console the Xbox, and other reports before Tuesday had money on names like Xbox Fusion or Xbox Infinity.

So why did Microsoft pick the Xbox One as the name for its next console? CNET chatted with Jeff Henshaw, the company's group program manager for Xbox Incubation, and he indicated that the Xbox One branding was supposed to give consumers the idea that the console was an all-in-one solution for their television-based needs, whether it is simply to watch TV, or view streaming video via apps or playing games. He added, "It is truly the one place to go for all this. So One ends up being a deeply meaningful thing to us here."

But won't people be confused when they see the Xbox One name when they also see Sony's PlayStation 4 console on the same shelf in their local retail store? Henshaw doesn't think so, adding, "I think after today, there's just no question about it. I think there was a few minutes of 'hmm' but then as soon as people realize what it's all about and understand the experience, the One brand immediately gets applied to this new generation of experience."

Source: CNET | Image via Microsoft

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Personally I would have called it "Xbox All" or "Xbox Unity" if they wanted to show that all in one solution in the name. One in this context seems weird to me One generally implies first.

Of course it will be confused after One = 1 = First generation
When this is a one is a third generation Xbox
The way I see it as an epic failure all ready

once the 360 stuff disappears and the one launches, everyones going to refer to it as the xbox, or new xbox, or monobox..

The 360 isn't going to disappear any time soon, the two console will coexist for years to come.

Monobox? No one is going to call it that, lol.

I think the name of your console is the least of your worries right now...
What, with the online having to phone home, the used game fees, and still having to pay for XBL. I hope your E3 reveal saves you. Competition is a good thing, after all... for us.

Microsoft seem to be making a habit of telling it's customers what they think they want when it should be the other way round. I like many just want a decent inexpensive games console that plays great games. I couldn't care less about a Spielberg produced Halo series or Kinect or voice control or all the other bull****. I mean who wants to constantly shout "XBOX" at their TV?

Sony is telling me that I want to share all my videos of my games with friends, they are forcing upon me an extra button on the controller. Why is Sony forcing this upon me? I don't want it, I just want decent games, but they are forcing developers to code to this when it is not wanted.. What other bull**** will Sony force upon me without my consent?

Jimmy Jazz, you might want to look into the PS1, its cheap...its got great games and you are not hindered by the xtra stuff.

btw, do you have a car or a horse?

Ask yourself, in conversation who these days calls the current gen Xbox "Xbox 360"? It's simply "Xbox", and soon enough Xbox One will simply be "Xbox" too.

There is no confusion here, just people being pedantic luddites.

When the PS3 and 360 were announced, there was a scare campaign waged by the Sony fans who wanted to scare people away from the 360. The 360 has emulation compatibility, while the PS3 has a PS2 built into it to run PS2 games. The PS3 is built to be more than a game console, it has a Blu-Ray drive which makes it a whole media experience, the 360 only supports games, and will not be a media hub like the PS3. The PS3 has hardware that will requires two 360s put together with duct tape to match the PS3. The PS3 has support for multiple OSes like Linux, while the 360 does not have this ability. The PS3 has more exclusive games than the 360, which does not have the support of 3rd party and indie devs.
Needing to install games on the PS3 was good (MGS had to be installed), but needing to install on the Xbox One is good.

What do we have now:
The PS4 is focused on games, while the Xbox One is focused on media - while the PS3 being focused on media was a good thing, and a selling point.
The PS4 does not support emulation, which is a good thing because devs and users will focus on one gen of console, but the One not having backward compatibility is bad because users will not be able to play their old games.
The PS4 is so much more powerful than the One, and Microsoft is once again cheating users - even though the claims of the PS3 fans that the PS3 is so much more powerful than the 360 did not pan out.
Xbox One adds more support for indie developers by putting their games on the Win8 store, and has access to millions more users through not only Xbox One, but also Win8 desktops, laptops, and tablets, but somehow the PS4 has better support for those developers.
Microsoft has a strong history of creating developer tools, with their tools being widely recognized as some of the best with Visual Studio, and a compiler with 30 years of experience in compiling code that produces highly optimized x86 code, and libraries developed with very close collaboration with chip makers such as AMD to produce the best code possible. Meanwhile Sony uses developer tools that compiles that was built to be platform agnostic. Microsoft has a highly optimized graphics library with graphics cards built specifically for that graphics library in DirectX (I would assume that even the GPUs that Sony will ship in the PS4 has microcode for DirectX support) while Sony is using code that is built to run on everything, without any GPU specific optimizations.
Xbox One adds support for a desktop class OS with Win8, but somehow this is now bad and the PS4 not having support for an alternative OS is good, even though they claimed the opposite in the current gen of hardware.
Microsoft says that they will announce their games in a couple weeks at E3 where there will be a large number of announced exclusives, but somehow this means that there are no devs for Xbox One, while all the devs are developing for the PS4.
On the 360 you would install and need to have the disk in the drive to use it, but on One you can install and that install becomes linked to your account, but somehow this is a deal breaker and many tales are told about how this means you cannot take a game to a friend's house, it means you cannot sell games, and so on. But somehow this is all fine with the PS4, bad for One, good for PS3, and bad for 360. One of the benefits of Blu Ray over HD-DVD was not needing to get up and change the disk, but not needing to get up and change disks on One vs. needing to on PS4 is somehow a good thing.

History is just repeating, but this time the PS fans are flip-flopping on their story, where they are claiming that what the PS3 had was good, but the PS4 not having it is now good and for Xbox One it is bad. Spin on PS fans, spin on.

Edit: Oh, and don't forget the stock price. Microsoft announces their console and they go down less than a percent, and it the price is "plummeting." Sony announces the PS4, and over the next couple days, they lose 5% and they are winning!!!

Edited by StephenBratz, May 22 2013, 6:57pm :

Edit 2: Don't forget, the Kinect is a huge privacy problem that will send your personal video and audio directly to Steve Ballmer for his personal enjoyment. But Google scanning your email, taking your personal data and using it how they see fit, including your health, financial, and other sensitive records (remember, Boston is now or will be shortly using Google Docs to manage the personal information of the city employees and residents), is perfectly fine and you have nothing to worry about.

Edit 3: Don't forget, the PS3 had PlayTV, a TV attachment for the PS3 that would allow you to watch TV on the PS3. Of course, this was a great thing watching live TV on your game console, and it was no problem that it was available only in a limited number of countries, UK, Germany, Italy, Spain, and France. And the fact that two years later it was finally released to Australia and New Zealand was not a problem.

But Xbox One has TV integrated? How dare they spend time on TV when they should be only focusing on games. And no worldwide support from day one??? Once again Microsoft is ignoring the rest of the world. Sony was just punishing North Americans for all Microsoft's N.A. specific projects by not releasing to N.A, and that was good!

Microsoft cycle : hit, miss, hit, miss, hit, miss

Windows 3.11 (hit), windows 95 (miss), windows 98 (hit), windows me (miss), windows xp (hit), windows vista (miss), windows 7 (hit), windows 8 (miss).
Office 95 (hit), Office 97 (miss), office 2000 (hit), Office xp (miss), Office 2003 (hit), Office 2007 (miss), Office 2010 (hit), Office 2013 (miss).
Xbox (miss), xbox360 (hit), xbox1 (miss).

Invalid ... since you forgot Windows 2000. Also, it started with Windows 1.0.

Brony said,
Microsoft cycle : hit, miss, hit, miss, hit, miss

Windows 3.11 (hit), windows 95 (miss), windows 98 (hit), windows me (miss), windows xp (hit), windows vista (miss), windows 7 (hit), windows 8 (miss).
Office 95 (hit), Office 97 (miss), office 2000 (hit), Office xp (miss), Office 2003 (hit), Office 2007 (miss), Office 2010 (hit), Office 2013 (miss).
Xbox (miss), xbox360 (hit), xbox1 (miss).

Ugh I hate this common "cycle" that people always spout about online.

For Windows you missed 98SE which was a hit. You ignored 2000. You didn't include NT. Windows 8 works great if you can spend 5 minutes learning the new start menu.

Office 2007 and 2013 are perfectly usable. What complaints do people honestly have?

The original Xbox was definitely NOT a miss. It didn't sell as well as the others but it was a great system.

Windows 95 was a HUGE success, do you not remember the Rolling Stones introduction and the record OS sales? Going from Windows 3.1 to 95 was an incredible upgrade, saying it was a miss is crazy. The original XBox was quite successful also. The whole hit/miss thing is just dumb.

And if the word One was only used to designate the order of things, then your troll comment would be valid. As it is, any primary school child will tell you the word one has several meanings, not least of which as a count of things. As in, only one box required.

and I am sure that when the third generation iPad was simply named the iPad, consumer got confused because it sold in millions.

News said,
But won't people be confused when they see the Xbox One name when they also see Sony's PlayStation 4 console on the same shelf in their local retail store?

How can you think people to be so dumb ?

doesn't matter what it is called, the haters will still trash it because their console of choice has been getting a beatdown by xbox for the past 2 years. ONE!!!!!!!!!!!!!!!!!!!!!11111111

MDboyz said,
If consumers are ok with 'The New iPad'

I think it's simply called the (new) *iPad*, not "The New iPad".

Anway, Microsoft should've just called it Xbox RT or something...

If you stop trolling on all Xbox posts, and think for a second, you may understand why they choose that format. It's not only game console now. It's a Multimedia system. Do you wonder why people pay a lot money for HTPC case, while they can just use a computer case? I want it to blend in with my other devices.

Lone Wanderer Chicken said,
Xbox VCR One Plus is more appropriate

I don't see why the name would be confusing.
Never was an XBOX 1, or 2 for that matter.
Just XBOX and XBOX 360, and now... XBOX ONE.
Remember... it's "ONE", not "1". Big difference.

LUTZIFER said,
I don't see why the name would be confusing.
Never was an XBOX 1, or 2 for that matter.
Just XBOX and XBOX 360, and now... XBOX ONE.
Remember... it's "ONE", not "1". Big difference.

Spot on. The difference is indeed in the word 'One' rather than the number 1.

I kind of lean towards the base name Xbox.

The box looks pretty different at least, I will have to check it out.

I actually won an original XBox at Linux World back in the 2000's.
She is in mint shape because, I got hooked on Morrowind on it, and then ended up buying all the Morrowind PC discs for the love of the game, and needed to use mods ;o)

Still though consoles have their place, and like I said, I will check this new "one" heh, when I see her on display somewhere. Can't be too long for the unwashed me to come across the "one"

( puns not intended )


The name is the least confusing, its so called tech journalists reporting on un announced features/issues that confuses everyone.. looking at you verge lol

The third Xbox is called Xbox One, makes perfect sense.
If you had said Xbox One before yesterday I would have assumed you meant the first one, silly me.
Of course since like 3 people had one of those and hey it was x86 based as well maybe it's not a big deal.

Maybe we are talking about different things, but the original xbox sold 24 million units by 2006. I can't seem to find any sources that show only 3 original xbox's were sold

of course no one will be confused.... I mean common, did you ever meet anyone who thought windows millennium was more advanced than windows 2000? common Microsoft knows what they are doing with naming that has numeric references in it...... oh wait....

Windows 8 FAILED and XBOX will too

KINECT obligatory
FEES for used games
User MUST connect ONLINE every 24 hours
The HDD cannot be changed
KINECT ALWAYS on even if the console is off

Go back into your cave whiner... lol. The only fail here is you for not being accepting of moving forward. It's already known they aren't done with producing for Xbox 360 yet.

Also, Microsoft did not state the 24 hr thing.... The HDD you can attach USB3 external space, and Kinect always on needs that for voice control. Pretty good in my opinion. Get your facts straight.

wasd- said,
Windows 8 FAILED and XBOX will too
1. KINECT obligatory
2. FEES for used games
3. User MUST connect ONLINE every 24 hours
4. The HDD cannot be changed
5. KINECT ALWAYS on even if the console is off

1. So?
2. You don't seem to understand the concept of it. Games are tied to your account, and I'm sure there will be a way to deactivate games and resell them. The Fee is obviously required otherwise one person will buy a game and the rest of the world will get it for free. This is no different than how Steam works.
3. I agree, that's kind of stupid.
4. Not a big deal since you can connect an external HDD.
5. So?

wasd- said,
Windows 8 FAILED and XBOX will too

KINECT obligatory
[s]FEES for used games[/s]
User MUST connect ONLINE every 24 hours*
The HDD cannot be changed**
KINECT ALWAYS on even if the console is off

* to be determined if accurate or not
* not user accessible != cannot be changed at all

IF you are gonna bitch about something at least make sure you have correct and definitive info to bitch about

SHoTTa35 said,

* to be determined if accurate or not
* not user accessible != cannot be changed at all

IF you are gonna bitch about something at least make sure you have correct and definitive info to bitch about

The HDD most likely can not be changed. The original Xbox had an internal drive which contained its OS just like the XB1 and the system and drive were locked together. The system wouldn't accept another drive and the drive couldn't be used for anything else unless you modded the Xbox.

j2006 said,
Go back into your cave whiner... lol. The only fail here is you for not being accepting of moving forward. It's already known they aren't done with producing for Xbox 360 yet.
Also, Microsoft did not state the 24 hr thing....

Ofc they did, search if you know how to...

I cant enter the cave if you already are in

wasd- said,
Windows 8 FAILED and XBOX will too

KINECT obligatory
FEES for used games
User MUST connect ONLINE every 24 hours
The HDD cannot be changed
KINECT ALWAYS on even if the console is off

The only thing that failed, is you comment.

mrp04 said,

The HDD most likely can not be changed. The original Xbox had an internal drive which contained its OS just like the XB1 and the system and drive were locked together. The system wouldn't accept another drive and the drive couldn't be used for anything else unless you modded the Xbox.

Please point me at the Announcement or tech article that states the OS is stored on the HDD for the X1. It isn't with the 360, and there's no reason to believe it will be on the 1.

TCLN Ryster said,

Please point me at the Announcement or tech article that states the OS is stored on the HDD for the X1. It isn't with the 360, and there's no reason to believe it will be on the 1.

It isn't stored on the HDD for the 360 because it is optional. And in fact the OS grew so much that it is now required to have either an HDD or large enough memory card to hold it or else it won't be fully functional. Next the XB1 has an integrated HDD that is no longer optional and has a ton of capabilities which would require a pretty sizable amount of storage. The XB1 also runs a (stripped) version of Windows 8, and Xbox OS. They didn't announce anything about an internal SSD.

If all that isn't enough for you to determine on your own that the OS is on the HDD, here is Microsoft stating it.

http://www.xbox.com/en-US/xboxone/what-it-is

Look at the bottom, fineprint item 2

With 119 million Americans without broadband internet, requiring internet to play games (even to just activate them) is a massive fail.

wasd- said,
Windows 8 FAILED and XBOX will too

KINECT obligatory
FEES for used games
User MUST connect ONLINE every 24 hours
The HDD cannot be changed
KINECT ALWAYS on even if the console is off


1) Kinect isn't obligatory? You can just not connect it if you do not want it?
2) Wrong. Microsoft already stated on Twitter that Wired were wrong when they stated that there would be fees for used games.
3) No, the console works just fine offline.
4) You're free to crack the console open and replace it if you really want, though it's better to use the warranty if it's broken or get external drives if you just need more space.
5) Uhm... How is that bad?

Lamp Post said,

5) Uhm... How is that bad?

Exactlly, that was one of my biggest bug bears of the current console, having to physically go over and switch it on or locate the controller.

Lamp Post said,

1) Kinect isn't obligatory? You can just not connect it if you do not want it?
2) Wrong. Microsoft already stated on Twitter that Wired were wrong when they stated that there would be fees for used games.
3) No, the console works just fine offline.
4) You're free to crack the console open and replace it if you really want, though it's better to use the warranty if it's broken or get external drives if you just need more space.
5) Uhm... How is that bad?

Every one who quotes me and say its false, PLEASE DONT MAKE ME LAUGH, LOOK AT ENGADGET, THE VERGE OR ELSEWHERE

wasd- said,

Every one who quotes me and say its false, PLEASE DONT MAKE ME LAUGH, LOOK AT ENGADGET, THE VERGE OR ELSEWHERE

Only one of your comments was basically false. Everything else was true, but simply over-exaggerated.

It does take some getting used to but the name makes sense considering the intend behind this console. And I don't see how they could confuse the name at all. The original xbox was never called Xbox 1/One. Always the original Xbox or just Xbox.

techbeck said,
Of course they will say no one will be confused. Regardless if customers are, MS isnt going to change/rebrand the name.

Agreed. And with some of the other issues, I'd rather they focus on that anyway... The name is the least of the issues unfortunately.

The name won't confuse. There's a better chance that people will be confused as to whether or not this is the next gen machine they want if they just want a game machines. New users mostly. Then most of the features require a gold subscription. I think the PS4 may do better in the States this gen vs. Xbox because of all the pieces. Add in fees and what not, and it already sounds like somewhat of a mess.

Clearly it's early and this thing isn't really finished. it's already be stated development across the board is 6 months behind schedule so who knows what the finals will be. But the name, the name is fine.

Morgan, perhaps you could point me in the direction of the Announcement from MS where they said most of the features of X1 require a gold sub.

Lone Wanderer Chicken said,
Xbox Three would have been better, because its third gen, and it is for socializing, gaming and entertainment.

Hmm actually it's the 8th generation

Lone Wanderer Chicken said,
Xbox Three would have been better, because its third gen, and it is for socializing, gaming and entertainment.

Agreed, that would be been a better choice.
I liked the Xbox Fusion name rumor. It fuses together media and gaming.

PmRd said,

Hmm actually it's the 8th generation

Third generation Xbox.

"Generation" of gaming consoles has become blurry and pretty much irrelevant.

All this time I was confused and thought "XBox 360" meant that it was the 360th generation of the console. If they named it "XBox Infinity", I would have been confused and mistaken it for the infinitieth generation.

/bangs head on desk

The meaning of the name was explained on the 2010 Xbox Roadmap that leaked last year. They said their goal was to create the One box or Input 1 box on your TV set. They want the Xbox to be the first video input on your TV, always on when you are using the TV. The meaning of "one" is both input 1 and all-in-one. It was their mission for the machine.

The 2010 roadmap also explains that they wanted the next Xbox to look like A/V components in your home theater and not like a game console.

Astra.Xtreme said,

Agreed, that would be been a better choice.
I liked the Xbox Fusion name rumor. It fuses together media and gaming.

I also liked the XBox Fusion name.