Microsoft will start selling Xbox One in China in September

A new report claims Microsoft will begin to sell its Xbox One game console in China sometime in September. If true, this would mark the official launch of a new game console in that country since the government's recent decision to lift the sales ban of such products.

Re/code was the first to report the news, which apparently was backed up by an official Xbox YouTube announcement which has since been put into private mode. The company's corporate vice-president of devices and studios Yusuf Mehdi was quoted in the video as saying:

In China, there are over half a billion gamers, so the opportunity to create globally and locally created content to delight millions and millions of of gaming families everywhere is something that we’re really passionate about.

China had previously banned the sales of all game consoles since 2000, but after a review of the topic in 2013 the government lifted that ban in January 2014. The new law allows consoles to be made in Shanghai and then sold in all of China. However, the government last week also announced it would enforce restrictions on the content of console games sold in China. That would include titles that the government feels would promote "obscenity, drug use, violence or gambling."

Source: Re/code | Image via Microsoft

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Good move by Microsoft, still Sony PS4 is on lead, I feel like this could boost Microsoft Xbox sales with the large population

Edited by Eric, Apr 30 2014, 10:20pm :

That would include titles that the government feels would promote "obscenity, drug use, violence or gambling."

So... basically most games then.....

I've heard rumors that the GooBox One will come out the day after... Or, that it will come out earlier, and that Microsoft will be sued for copying them.

68k said,
I've heard rumors that the GooBox One will come out the day after... Or, that it will come out earlier, and that Microsoft will be sued for copying them.

somehow i doubt that will work as theyll have years of work, technical diagrams etc.. i know all that doesnt mean alot in china but MS could just say f' you and pull out. Would the games even work on that thing?

What games would microsoft plan to sell in china? If that list of restrictions posted recently on what content a game can contain in china is accurate then that would filter out the majority of the titles you'd find on a microsoft platform.

Have you been to Titanfall lately on X1? I'm based in Asia (not mainland China anymore, but close), and the East Asia data center is packed with players from China. People i talk to say the console is selling quite well. Having lived in China i can tell you 360 achieved parity with PS3 for at least long sections of the previous generation.

X1 is already selling well there, and i think you have the wrong impression of China....spending power is only marginally lower than in the US, no matter what the World Banks says. I can't really explain it either, but i've never been to a place where at least half the people you know paid cash in full for their cars and houses, so an X1 should not be a problem.

Sony should really consider getting on with this if true.

neoadorable said,
Sony should really consider getting on with this if true.

Greetings from Beijing. No, Chinese people will not favour any product made in Japan or even made in China with a Japanese company logo on it. I've had people walk out of meetings because I had a Toshiba laptop.

Very familiar with this of course, and didn't mean Sony will outsell MS. But they should definitely enter the market if it's now more accessible. Having consoles openly in Dazhong or Suning is quite different from having to buy them semi-underground at Gulou Dongdajie or Landao :-)

Ideologies aside, you always have to abide with the local law if you want to enter the local market. I don't see anything wrong in putting restrictions on a console meant for a restricted market.

elenarie said,
Ideologies aside, you always have to abide with the local law if you want to enter the local market. I don't see anything wrong in putting restrictions on a console meant for a restricted market.

Well whether the restrictions are right or wrong is another discussion, but any additional restrictions means MS has to spend time and money to be in compliance. That has to be outweighed by possible sales.