Microsoft: Windows 8.1 app certification to take no more than five days

Windows 8.1 officially launches on October 18th and with that launch comes a redesign of the Windows Store, which the company says will offer a better way for people to find and download Windows 8.1 apps. Today, Microsoft announced a new commitment to app developers to make sure their creations show up in the Windows Store quickly.

In a post on the Fire Hose blog, Microsoft stated, "Beginning Oct. 18, the Windows Store team has committed to no more than five days for initial certification, with many apps passing within a day or two, for apps developers submit for Windows 8.1." The blog adds that while the Windows Store will continue to host apps made for the older Windows 8, it encourages developers to update their products so they will work best on Windows 8.1, including putting in support for automatic app updates.

The blog briefly makes official mention of the fact that Microsoft will sell gift cards for the Windows Store later this fall, which is something that's been leaked by other parties for the past few weeks. The store will also get a new recommendation engine, powered by Bing, that will give Windows 8.1 owners some suggestions for new apps to download based on previous selections, along with current favorites and more.

Source: Microsoft | Image via Microsoft

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18 Comments

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Instantly, less than a week or a month is useless if the certification is not done correctly.

For example, let's say that i do a game for kids and it works fine. However, i can put some trigger that, at some specific date, or after "x" executions, the game show some porn image or do some other things.

Microsoft needs to be denying more. Some of these applications are ugly, cluttered and just make the app store appear low quality. I'd have half 50% of the apps there, but know that each is high quality and functional.

ObiWanToby said,
Microsoft needs to be denying more. Some of these applications are ugly, cluttered and just make the app store appear low quality. I'd have half 50% of the apps there, but know that each is high quality and functional.
I'd love to see all curate their stores more in this regard. In general if an application has not been downloaded more than 5 times (unique users) a month since launch it is removed. I don't know if they have the "launched" metric on apps but you could use that too. The low quality, low functionality, ugly applications would be swept away impartially. But then we wouldn't have headlines about how many apps are in the stores.

I kind of remember a "study" done about the app store for Apple that 60% of applications had never or barely been downloaded or something.

ObiWanToby said,
Microsoft needs to be denying more. Some of these applications are ugly, cluttered and just make the app store appear low quality. I'd have half 50% of the apps there, but know that each is high quality and functional.

As long as the app works well and does as advertised, I dont really care much how it looks. And that is the mentality that all app stores needs. Cannot ban an app because it doesnt look pretty enough and which follows all the guidelines.

MidTxWRX said,
How long does it take for Apple App Store certifications?

Android Play Store?

Over at Apple, it can take weeks, or even months.

MidTxWRX said,
How long does it take for Apple App Store certifications?

Android Play Store?

android apps can be available a few hours of being uploaded due to its openness so it can't really be compared to Apple and Windows with their walled garden route

Brando212 said,
android apps can be available a few hours of being uploaded due to its openness so it can't really be compared to Apple and Windows with their walled garden route
Mainly because they are barely checked. There is a cost to that openness. My only complaint with Apple/Windows is no side-loading. I could care less about their store.

MrHumpty said,
Mainly because they are barely checked. There is a cost to that openness. My only complaint with Apple/Windows is no side-loading. I could care less about their store.

Couldn't care less, you mean? "Could care less" means you do care, at least a little bit

TCLN Ryster said,

Couldn't care less, you mean? "Could care less" means you do care, at least a little bit

Man... my life of typing that without the n't is horrid. I have the same problem with adding an 'e' to athelete My muscle memory betrays me too often.

MrHumpty said,
Mainly because they are barely checked. There is a cost to that openness. My only complaint with Apple/Windows is no side-loading. I could care less about their store.

There is also a benefit. Apps fixes to address bugs/security issues can be fixed withing hours rather than days. Just have to weigh the pros/cons of the Play Store openness and decide if it is right for you.

techbeck said,
There is also a benefit. Apps fixes to address bugs/security issues can be fixed withing hours rather than days. Just have to weigh the pros/cons of the Play Store openness and decide if it is right for you.
Agreed. However, I'm very familier with Microsoft's App Cert/Dev Agreement literature and frankly I'm ok with it. I've never heard of MS really overstepping its bounds in that arena. I guess that's a case of being ok with a "just dictator" for the moment. My walled garden problem is when you can't get "your" licensed data out of it.