Microsoft: Windows Phone now the number two mobile OS in Latin America

While the Windows Phone platform is still struggling in the US to gain market share, its growth is accelerating in other parts of the world. Today, Microsoft announced that, according to a report from IDC, Windows Phone is currently the second most widely used mobile OS in all of Latin America.

Microsoft's press release states that in the second quarter of 2013, IDC showed an overall 12 percent growth in Latin American for Windows Phone. It was the number two mobile OS in the countries of Mexico, Peru, and Columbia. In fact, the percentage of Colombian Windows Phone owners is up to 25.6 percent of all smartphone users. Other Latin American countries like Argentina, Chile and Brazil, show Windows Phone in third place.

Microsoft said that part of the reason for the faster growth in Latin America was due to sales of the inexpensive Nokia Lumia 520 as well as the more expensive Lumia 920. Liliana González, director of the Windows Phone Division for Latin America, stated:

We will continue working alongside Nokia to offer more and more people in Latin America the holistic experience which Windows Phone has for them, in order to offer a more personalized smartphone which is the best for the Windows environment and the best hardware for people and companies.

The IDC numbers show that Windows Phone can be a big success in some parts of the world. Now Microsoft just needs to convince the US market to try out their mobile OS.

Source: Microsoft

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I own an iphone and just buy a lumia 920, so far I think the lumia is a much better phone, even if i compare the OS

"It was the number two mobile OS in the countries of Mexico, Peru, and Columbia. In fact, the percentage of Colombian Windows Phone owners is up to 25.6 percent of all smartphone users. Other Latin American countries like Argentina, Chile and Brazil, show Windows Phone in third place."

So for LATAM as a whole, is it in 2nd or is it in 3rd place?

last year i used to see a few Windows phones on the market here in Brazil, now in every store i see them at every store (many models) and i hear many people talking abut them, how good they are.

But I have talked about it to a seles girl and she asked why i want a windows phone? There is no apps for it! (she said)

than i told her that I would use office and so on..

It's funny how people have that in mind, and they should tak about this with the sales mans..

The trick is: you can now get a cheap phone. Apple might have a cheap iPhone coming out next month but at the moment they don't.

You can get a cheap Android phone but Android doesn't run well on lower spec hardware.

Windows phone runs great on any hardware currently selling, even the 520.

As long as they keep the OS efficient and smooth so that the experience is good on all Windows Phones even the most basic and cheap ones, they'll continue to make gains at the lower end of the market.

james.faction said,
As long as they keep the OS efficient and smooth so that the experience is good on all Windows Phones even the most basic and cheap ones, they'll continue to make gains at the lower end of the market.

Amen to that!

Apple has their back against the wall though. Their stock price is completely based on high profit margins. They're way down the list for revenue yet have the highest market cap. They simple can't sell low margin hardware without an investor revolt as their value plummets. Personally I'd stay out of any hardware company as far as investment these days.

james.faction said,
The trick is: you can now get a cheap phone. Apple might have a cheap iPhone coming out next month but at the moment they don't.

You can get a cheap Android phone but Android doesn't run well on lower spec hardware.

Windows phone runs great on any hardware currently selling, even the 520.

As long as they keep the OS efficient and smooth so that the experience is good on all Windows Phones even the most basic and cheap ones, they'll continue to make gains at the lower end of the market.

Your claim that Android doesn't run well on lower specs is a lie. Just go on YouTube and watch people with the Galaxy S II running recent versions of Android on hardware that is lower spec'd vs there iPhone 4S.

All Android phones don't run the OS the same way. Samsung phones tend to need more push because of all the gimmicky applications and features. All Android phones don't use skins. I am betting you the latest Droids with some that have lesser specs than a GS4 will run its Vanilla Android faster than Samsung's version with TouchWiz on top.

Once Windows Phone supports full multi-tasking the same will happen. What you all call lag is nothing. The UI animations, the full multi-tasking, the extra features that don't exist in your device create a different experience. Android hasn't been laggy since ICS.

Motorola no longer uses there skin (I forgot what it was called). LG doesn't use a skin and there other OEM's other than HTC don't either. HTC's Sense UI isn't as heavy as it was with Sense 3 and 4.

Stop spreading FUD. In fact I have a Galaxy Note II which has a bigger screen vs the iPhone 5, high resolution and more gimmicks and I grantee on a stock ROM it will still be buttery smooth. Even though my phone is using a custom ROM, it has ALL of the TouchWiz features and gimmicks. It is equally as fast as the stock ROM. I simply turned off the animations which usually make the UI seem laggy when it isn't. Also, have you even used iOS7? with full multi-tasking I assure you the UI won't be as snappy as it us to be.

TechieXP said,
Your claim that Android doesn't run well on lower specs is a lie. Just go on YouTube and watch people with the Galaxy S II running recent versions of Android on hardware that is lower spec'd vs there iPhone 4S.

All Android phones don't run the OS the same way. Samsung phones tend to need more push because of all the gimmicky applications and features. All Android phones don't use skins. I am betting you the latest Droids with some that have lesser specs than a GS4 will run its Vanilla Android faster than Samsung's version with TouchWiz on top.

Once Windows Phone supports full multi-tasking the same will happen. What you all call lag is nothing. The UI animations, the full multi-tasking, the extra features that don't exist in your device create a different experience. Android hasn't been laggy since ICS.

Motorola no longer uses there skin (I forgot what it was called). LG doesn't use a skin and there other OEM's other than HTC don't either. HTC's Sense UI isn't as heavy as it was with Sense 3 and 4.

Stop spreading FUD. In fact I have a Galaxy Note II which has a bigger screen vs the iPhone 5, high resolution and more gimmicks and I grantee on a stock ROM it will still be buttery smooth. Even though my phone is using a custom ROM, it has ALL of the TouchWiz features and gimmicks. It is equally as fast as the stock ROM. I simply turned off the animations which usually make the UI seem laggy when it isn't. Also, have you even used iOS7? with full multi-tasking I assure you the UI won't be as snappy as it us to be.

When we say low end Android smartphone we usually think of Galaxy Y, Desire V or something at the cost range of $150 to 250. Galaxy S2 was a flagship for Android, so don't use that as a example. Have you ever tried a low end smartphone like that. Please do and you will see the difference between them and Nokia 520.

kishorekumar_a said,

When we say low end Android smartphone we usually think of Galaxy Y, Desire V or something at the cost range of $150 to 250. Galaxy S2 was a flagship for Android, so don't use that as a example. Have you ever tried a low end smartphone like that. Please do and you will see the difference between them and Nokia 520.

Yes I had a lowend Android device. I had a Droid Charge which was basically the Android version of the Samsung Ficus which has Windows Phone 7.

Due to its 1GHz CPU and low ram it was SLOWER than any recent Samsung device...and yes it was very laggy with all that TouchWiz junk. I installed a ROM that had no TouchWiz features and it was just as fast as the original Galaxy S in usage.

But you still have to be reasonably fair. I have never used a Galaxy Y. I dont think it is avail in the USA, but my wife's son has the Y Duos and I watched him use it on camera. Seeing that he had some lame Nokia at first, this was a huge step up. But again comparing the Android OS to iOS or WP OS is wrong. Android retains all of its full multi-tasking capabilities even on lowend models. When you compare it to an OS that doesnt have this capability, it is already wrong.

I mean, would you compare a Nissan Sentra from 10 years ago to one we have today?

CygnusOrion said,
Once the iPhone 5C comes out, that will destroy WP in emerging markets.
False. If that was the case, then these people would have been snapping up the older iPhones when the price drops, and it doesn't seem like they are.

TechieXP said,
False. If that was the case, then these people would have been snapping up the older iPhones when the price drops, and it doesn't seem like they are.

exactly. besides, Nokia is offering free offline navigation software. no other offers that. specially in non-US countries that data plans are either not available or not reliable thats like having a garmin navigation at no extra cost.

CygnusOrion said,
Once the iPhone 5C comes out, that will destroy WP in emerging markets.
False. With Android likely to reach 80% market by next year, Apple and Microsoft will be fighting for the 20%. Fact is, they likely will have 10% each.

Microsoft still has one trick up its sleeve that Apple can't compete with. The Starship Enterprise. Even tho many businesses can use iPhone/iPad, Enterprises simply can't. Windows allows for tight integration that Apple can't compete with and never have because they know they can't. Once Windows Phone takes on the features it had in Windows Mobile, they deal with syncing phones to Outlook and add more Group Policy capabilities, MS will gain back many enterprises it lost to Blackberry. Blackberry is going to die. In fact even if they stay in business, they will Linux-Like market share struggling to keep 1%. Symbian is dead and Blackberry is the one left to get as much of that as they can, except most are tuning to Android after leaving BB.

There is only so much fighting room in 20%. Where Apple will have a lead is shipments. But if Apple only sells/ships 60M units between 2 devices, Nokia could easily match that as they grow. The Enterprise could easily double nokias sales/ships right now.

The iPhone 5C isn't going to do that much good go Apple. If that was the case, then when prices of olders models drop, Apple would have more increased sales and they really haven't. It has remain nearly flat. Apple has reached its peak almost and the 5C is simply going to eat into the sales of the other model. The US and UK are the only 2 places where the 5S will still likely outsell the cheaper model. But then again, it may not.

When the iPhone 5 was announce officially, the 4S actually had a huge increase in sals. It took 2 quarters before the 5 sales beat the lesser model. That already tells you what the trend is. CHEAPER IS BETTER.

I am betting the following. With APple selling 2 models, I am betting they sell about 60M phones for their 2014 fiscal year which starts in October. I am predicting a 55/45 split in sales this first year with the 5C being the 55%. The next year after it will chance more. The only reason this didn't happen with the iPad, is because the new one is smaller. Having been spoiled by the larger device and having a better display. Once the 7" gets the better display, it is going to eat more into the larger device sales.

As long as Apple is the only option for iOS, they will outsell any single OEM with phones with the exception of Samsung. The GS4 along with the Note 2 have already sold 50M+ devices and with the Note III being announced next month, the note sales are going to increase more. 20% isn't a lot of space to fight over. MS could end up passing Apple in that small space once the enterprise adoption increases. Because without Blackberry, MS is their only true alternative. And with Nokia having 80% of the WP sales, it will be hard for the other OEM's to rush and start making more Windows Phones to compete.

The only reason these phones are 'selling' is because Nokia is handing them out at a huge loss. Customers in this country don't get contract discount prices, they actually pay full price for their phones, unlike their cousins in the States, so a discounted price goes a long way in inflating 'sales' numbers. It is a bait and switch strategy, but unfortunately WP isn't compelling enough to retain its current userbase.

As soon as Nokia run out of cash, these current buyers would simply jump ship to whatever the next cheapest option is then, which will probably be an Android or Firefox OS phone, or perhaps even the cheap iPhone, if it is cheap enough.

recursive said,
The only reason these phones are 'selling' is because Nokia is handing them out at a huge loss. .

You have no idea about sale. If you can sell a product is good regardless of the price you can still offer them services, make them purchase app from store etc... Imagine you selling a phone that cost $200 for $100. if you sell them a handsfree and dozens of app you gained profit.

techbeck said,
Lots can change quickly depending on how Apple does with they release the cheaper phone.

These markets should be the primary focus for the economical iPhone.
Wait, and see.....

techbeck said,
Lots can change quickly depending on how Apple does with they release the cheaper phone.

Here's hoping! Honestly, we're all better for competition. If the quality of $99 phones increases because of it? Fantastic!

techbeck said,
Lots can change quickly depending on how Apple does with they release the cheaper phone.
At first I would say yes, and then I would say no.

If what you said was true, then everyone would be snapping up the cheaper models, when Apple releases a new model. Now I do agree on some basis, because in this case it would give everyone a larger cheaper device. But then again, it actually makes no sense to make the 5C. It only costs Apple $200 to make an iPhone. How much cheaper is the C going to be? I am sure it costs them more than $100 to make even if it used the old 5 hardware.

I know in the Philippines, and in many places; having an iPhone is like a status symbol as it is considered a luxury item compared to many phones with except to the Galaxy S series. So I do think many will snap them up.

Unlike what others are posting, I don't think the iPhone may past MS back up. There are huge benefits to Windows Phone over iPhone, especially for simplicity with glance and go which Apple simply doesn't have. Also the better cameras on the Lumia is a huge hit as people in these countries tend to have large families, they tend to have to travel to see them, they have lots of family get together and taking pictures is a huge deal.

I just want to get this straight for the future. So you Microsoft fanatics trust IDC's numbers now? I just want to be clear when a future story is published regarding IDCs numbers.

Because I know how this little song and dance goes, when numbers are bad, they don't know anything, numbers are good, let's cheer!

If other parts of the world are going so well for Microsoft why do they continue to push so hard in the USA. So having features only designed for USA, and having delayed releases for the rest of the world is silly.

I know it is not their job to build apps but it would help them a lot to build decent apps in markets they are struggling in. Go through the store find apps that are built poorly or dont work and help the developer of them build a decent app. I know Both the NRL and AFL apps in Australia don't work this season. It is highly annoying.

IsItPluggedIn said,
If other parts of the world are going so well for Microsoft why do they continue to push so hard in the USA. So having features only designed for USA, and having delayed releases for the rest of the world is silly.

I know it is not their job to build apps but it would help them a lot to build decent apps in markets they are struggling in. Go through the store find apps that are built poorly or dont work and help the developer of them build a decent app. I know Both the NRL and AFL apps in Australia don't work this season. It is highly annoying.


Home/primary market makes a huge difference, since WP benefits from more of MS's resources. Also, I figure these lower price phones also have lower profits attached to them than the nice high-end phones. Ideally for them, they want to sell a good number of both.

meanwhile...Samsung and HTC are just tagging along; they'll come sweeping in like the man on a white horse once all the hard work is done by Nokia.

This is not true. In Chile, there are many Lumias on sale on most carriers, even with TV ads on primetime, but nobody is buying it. Everybody prefers iPhone or Android-based phones, even BlackBerry.

Because of my work (independant IT consultant), I talk to nearly 200 people every week (my clients' users), plus members of my entire family. I've only seen 2 Lumias since WP7 introduction, one 900 (replaced by an iPhone 5 months later), and recently, a 520, and his owner hates it and wants to go back to iPhone.

For example, iPhone in my family is the massive choice. My wife, my mother, my father, my sister, 7 uncles, 4 cousins. Only 2 Galaxys. No WP at all.

I'm not saying that WP is a bad OS. But, without the popular apps like Instagram, it will not succeed.

Cheers.

Why would someone want to switch from iPhone to Lumia 520? 520 is a entry level smartphone device, and costs under 150 dollars compared to iPhone which is several times more expensive. To switch from iPhone, you should consider Lumia 925 which is still cheaper than iPhone but a pretty amazing device. Or if you are on a budget maybe Lumia 720, even if you lose some snappiness.

Fred77 said,
Why would someone want to switch from iPhone to Lumia 520? 520 is a entry level smartphone device, and costs under 150 dollars compared to iPhone which is several times more expensive. To switch from iPhone, you should consider Lumia 925 which is still cheaper than iPhone but a pretty amazing device. Or if you are on a budget maybe Lumia 720, even if you lose some snappiness.

Depends on the iPhone. If its an *older* model, it might be comparable. A person could have bought it used, for instance, or gotten it as a hand-me-down (which is how my mom got her Android phone).

Also, just because theyre replacing an iPhone doesn't mean they have the money to buy a new iPhone!

Jolo said,
This is not true. In Chile, there are many Lumias on sale on most carriers, even with TV ads on primetime, but nobody is buying it. Everybody prefers iPhone or Android-based phones, even BlackBerry.

Because of my work (independant IT consultant), I talk to nearly 200 people every week (my clients' users), plus members of my entire family. I've only seen 2 Lumias since WP7 introduction, one 900 (replaced by an iPhone 5 months later), and recently, a 520, and his owner hates it and wants to go back to iPhone.

For example, iPhone in my family is the massive choice. My wife, my mother, my father, my sister, 7 uncles, 4 cousins. Only 2 Galaxys. No WP at all.

I'm not saying that WP is a bad OS. But, without the popular apps like Instagram, it will not succeed.

Cheers.

I think the real statistics beat an anecdote.

In India, also, now I am seeing lot of interest in Lumia. My cousins 2 of them already moved from Android to WP and few of them are ready to go.

The factor is simple. The phone is simple and elegant, can do what others can do.

Was about to say that. Lumia is selling like hotcakes in my city, everywhere i go, i see more and more Lumia. Nokia is cool again in youth.

We're #2! We're #2!

Seriously, though... Good to hear. I personally hope WP can get to a profitable 3rd place for Microsoft and its partners. Maybe neck and neck for 2nd. But never 1st. I like MS best when they're behind and running, not in the lead and complacent.

xankazo said,
Good. I'm part of those numbers.
I would like to ask, in your opinion, what do you think is the biggest draw to Windows Phone for Latin Americans?

This is a serious question. Just looking to get opinion.

I'm from México and all this is about money. iPhone are too expensive here. In fact, this can be solved watching the article, is about Lumia 520 (I got a LG Optimus 7, is a two years old phone, but it works pretty well)