Microsoft: Windows Phone to take bigger piece of smartphone market

Microsoft's mobile phone business has not made much of a dent in the industry compared to its rivals Google, Apple, and RIM. However, Microsoft is confident that situation will change. Bloomberg reports that according to Achim Berg, head of marketing for Windows Phone, current predictions by analysts about the OS's market share in the next few years are "conservative". Those predictions, from organizations like Gartner and IDC, have claimed Windows Phone could capture about 20 percent of the smartphone market by 2015.

Berg believes that in the end Windows Phone-based products will take a bigger piece of the smartphone pie. He said, "This is a completely new platform, it takes time. It took time with Android, it took time with Apple. We have to show that we’re very capable and that we have the fastest and easiest phone." There's no doubt that Microsoft has a lot of work to do to make those plans a reality. This week, a new study by Nielsen showed that Windows Phone 7 was used by just one percent of the smartphone owners in the US in July 2011. Google's Android OS had 40 percent of that market followed by Apple's iOS platform at 28 percent and RIM's Blackberry at 19 percent. Microsoft's discontinued Windows Mobile was still holding onto a seven percent market share.

The news comes as new Windows Phone 7.5 devices from HTC, the Radar and the Titan, were announced on Thursday. The phones will go on sale in Europe in October and Berg says Microsoft is working with HTC to train hundreds of salespeople to promote and sell the new smartphones.

 

Report a problem with article
Previous Story

Rumor: Starz turned down $300 million contract renewal from Netflix

Next Story

Two more UK men arrested in Anonymous-LulzSec investigaton

41 Comments

Commenting is disabled on this article.

absolutely no one I know outside of tech forums even knows WP7 exists, to make matters worse many carrier stores have already stopped selling WP7 devices because no one is even asking about them let alone buying them.

I giv e WP7 till next summer, then MS will officially throw in the towel

I believe it.
With all the new improvements in Mango and having tried out Windows Phones recently and Android apps that emulate Windows Phone's UI, I'm seriously considering buying one. I currently have a Desire Z, but Google just doesn't seem interested in making Android very fluid and crash-free.
The UI is great and really looks better in person than in static screenshots. Dell is selling the Venue Pro for only $300. I am thinking of picking it up.

Regardless of mango doing well or not, I feel iPhones are going to sell less and less. Android are doing clearly very well at this time. I have a windows phone myself and love mango, but no one can say android is kicking arse at the moment

I was looking forward to the 7.5 update, but I caved and went back to Android via the HTC Status. MS is playing catch up, not showing me any new tricks.

seebaran said,
I was looking forward to the 7.5 update, but I caved and went back to Android via the HTC Status. MS is playing catch up, not showing me any new tricks.

The updated Live tile system in itself is a new trick, add in deep linking to the mix and it can do something no other platform can. Mango isn't catching up, it's caught up already. With 7.5 MS is now equal to the other two on features and the only thing left that iOS can boast about is it's app store full of 98% junk and Android with it's high malware infection rate. Those two things I don't really care about.

GP007 said,

The updated Live tile system in itself is a new trick, add in deep linking to the mix and it can do something no other platform can. Mango isn't catching up, it's caught up already. With 7.5 MS is now equal to the other two on features and the only thing left that iOS can boast about is it's app store full of 98% junk and Android with it's high malware infection rate. Those two things I don't really care about.

Sure, sure ......
Keep dreaming...........
I will give just a quick example:After one year in the wild even WP7.5 devices allow only numeric passwords to lock the phone and, much worse, the number you push on the screen gets highlighted while you enter it.
The first release of XP Tablet Edition OS had the same issue, pushed buttons got highlighted and guess what? MS fixed it within 90 days.
Said that I surely agree that Mango adds a lot of improvements to the OS but there are still many, unaddressed shortcomings. I hope that W8 will bring on the table a really competitive OS but so far, and in spite of the fact I love the new UI, WM 6.5.3 allows me to do way more things than WP7.

When your oem partner's rep doesnt know that twitter is built into Mango, all I can say is good luck.

day2die said,
Clearly, Microsoft biggest challenge is to convince store reps to sell Windows Phones.

I was in a carphone warehouse near leeds, uk a couple of weeks ago and asked about the windows phone. The guy bluntly told me, "nah mate, you dont want one of them, the future is with these android phones. everybody has got these now."
Indeed Microsoft does have an uphill task on its hands.

day2die said,
Clearly, Microsoft biggest challenge is to convince store reps to sell Windows Phones.

Just wave a gun around and say you want your Windows Phone.

I have faith in Microsoft. Things turned out well with the Microsoft Zune. They stole a huge slice of the MP3 market from the biggest competitor.

UndergroundWire said,
I have faith in Microsoft. Things turned out well with the Microsoft Zune. They stole a huge slice of the MP3 market from the biggest competitor.
source? i loved the zune, but there were news all over the place how bad it did in means of market share. am i wrong?

Sas Center said,
source? i loved the zune, but there were news all over the place how bad it did in means of market share. am i wrong?

WE NEED SARCASM TAG!

UndergroundWire said,
I have faith in Microsoft. Things turned out well with the Microsoft Zune. They stole a huge slice of the MP3 market from the biggest competitor.

Well, there were many ads promoting the Zune, Microsoft itself promoted it heavily, it was sold internationally, and developpers were really interested in creating apps for it. The result had to be good

UndergroundWire said,
I have faith in Microsoft. Things turned out well with the Microsoft Zune. They stole a huge slice of the MP3 market from the biggest competitor.

I have faith in Microsoft. Things turned out well with XBOX 360 -- it DESTROYED PS3. Things turned out well with Internet Explorer -- it DESTROYED Netscape Navigator. Things WILL turn out well with Windows Phone -- it will DESTROY Android.

UndergroundWire said,
I have faith in Microsoft. Things turned out well with the Microsoft Zune. They stole a huge slice of the MP3 market from the biggest competitor.
Zune failed because it was USA only (I think, defo never EU). But if wp7 succeeds then zune software will be used much more and also zune is built into wp7 phones too. I hope that people like windows 8 and new xbox dash as they will see wp7 and go oh wait a sec thats whats on my computer too. WANT!

Gigi Buffon said,
Things WILL turn out well with Windows Phone -- it will DESTROY Android.

Sure, the day they can also match Androids < £99 low end phones it'll destory it. That's one of the major reasons Androids marketshare is so high - there's a lot of cheaper phone out there, and they're not restricted to premium models like WP7 & iPhone are.

Sas Center said,
source? i loved the zune, but there were news all over the place how bad it did in means of market share. am i wrong?

The Zune has sold over 5M units n its lifetime. Its not iPod-like numbers, but if you can sell 1M of anything I hardly deem that as a failure.

Apple is not the bar of success. In other words, a product doesn't have to sell at equal numbers to be successful. Have you ever sold 5M of anything? Until you can or do, please hush. As you know nothing about marketing and sales.

TechieXP said,
In other words, a product doesn't have to sell at equal numbers to be successful. Have you ever sold 5M of anything? Until you can or do, please hush. As you know nothing about marketing and sales.

And yet, people around here (you included, if I'm not mistaken) love to say how much a failure that Apple and Linux are because they are not the dominant players in the PC market.

~Johnny said,

Sure, the day they can also match Androids < £99 low end phones it'll destory it. That's one of the major reasons Androids marketshare is so high - there's a lot of cheaper phone out there, and they're not restricted to premium models like WP7 & iPhone are.

The $99 Android phones are obsolete hardware.

WP7 actually runs extremely well on low-end hardware, unlike Android. Even the latest and greatest Android phones on the super-powerful dual core processors stutter.

Gigi Buffon said,

I have faith in Microsoft. Things turned out well with XBOX 360 -- it DESTROYED PS3. Things turned out well with Internet Explorer -- it DESTROYED Netscape Navigator. Things WILL turn out well with Windows Phone -- it will DESTROY Android.

I have faith in Microsoft.... XBOX 360 NEVER destroyed PS3. both sell equally well...
IE destroyed NC but Chrome and Firefox is destroying IE...
things will turnout well for windows phone if Android and IOS stop selling their phones altogether.

roadwarrior said,

And yet, people around here (you included, if I'm not mistaken) love to say how much a failure that Apple and Linux are because they are not the dominant players in the PC market.

People who bash WP7 market share are generally Apple or Linux users. Isn't that hypocrisy?
If you like measuring the success in market share then clearly MS is more successfull in the phone market than Apple in computer market.

zikalify said,
Zune failed because it was USA only (I think, defo never EU). But if wp7 succeeds then zune software will be used much more and also zune is built into wp7 phones too. I hope that people like windows 8 and new xbox dash as they will see wp7 and go oh wait a sec thats whats on my computer too. WANT!

This is how I see the market going. Android for Phones and iOS for Tablets. I don't know why but tut Android sucks on tablets but great on phones. Like wise with tablets. iOS is great on tablets but sucks on phones. Plus people want to have some diversity. Have the best of both worlds if you will. Now if you are saying oh let me get Windows 8, WP7, Xbox 360 because they all look the same, that just won't fly. I don't see that as a selling point what so ever.

TechieXP said,

The Zune has sold over 5M units n its lifetime. Its not iPod-like numbers, but if you can sell 1M of anything I hardly deem that as a failure.

Apple is not the bar of success. In other words, a product doesn't have to sell at equal numbers to be successful. Have you ever sold 5M of anything? Until you can or do, please hush. As you know nothing about marketing and sales.

Dude, you need to relax. The Zune is a failure end of story. Don't do such a foolish thing by saying can you sell one million of anything? That is just stupid to compare a person to a big company like Microsoft. Microsoft failed with the Zune. Microsoft is failing with WP7 (I won't say failed because they haven't thrown in the towel). We as common people can say such things because we are talking about a huge company. So please don't give me that lame B.S.

TechieXP said,

The Zune has sold over 5M units n its lifetime. Its not iPod-like numbers, but if you can sell 1M of anything I hardly deem that as a failure.

Apple is not the bar of success. In other words, a product doesn't have to sell at equal numbers to be successful. Have you ever sold 5M of anything? Until you can or do, please hush. As you know nothing about marketing and sales.

5M units as an absolute term means nothing: what is the net profit of the sales? How much did the company invested in it? Etc., etc.
Anyway based on what you wrote and how you wrote it I will give you a better, and simpler example:
The key word is "margin": Porsche sells less cars than Ford still it is much more profitable because theprofit per unit is higher.
Unfortunately for your reasoning in computer/electronic appliances Apple is the king of "margin".
Finally I had a Zune, I liked it but, as it often happens with MS products, it was just a half baked device: some shortcomings, very poor marketing etc. etc. made it a, commercially speaking, giant failure.

TechieXP said,

The Zune has sold over 5M units n its lifetime. Its not iPod-like numbers, but if you can sell 1M of anything I hardly deem that as a failure.

Apple is not the bar of success. In other words, a product doesn't have to sell at equal numbers to be successful. Have you ever sold 5M of anything? Until you can or do, please hush. As you know nothing about marketing and sales.

5M units as an absolute term means nothing: what is the net profit of the sales? How much did the company invested in it? Etc., etc.
Anyway based on what you wrote and how you wrote it I will give you a better, and simpler example:
The key word is "margin": Porsche sells less cars than Ford still it is much more profitable because theprofit per unit is higher.
Unfortunately for your reasoning in computer/electronic appliances Apple is the king of "margin".
Finally I had a Zune, I liked it but, as it often happens with MS products, it was just a half baked device: some shortcomings, very poor marketing etc. etc. made it a, commercially speaking, giant failure.

I have faith in Microsoft, I believe they know what they are doing with WP7. I can't wait to get one of these new Mango phones by the end of the year. I'm just waiting to see what Samsung and Nokia has to offer. But so far, I really like the HTC Titan.

They know what they are doing on the product side of things, but in terms of exposure they don't have a clue. You will be hard pressed to find people who even know about WP7 on the street...

still1 said,
Yeah... good luck with that......
Such a shill. Be aware of this. If 50% of Nokia present phone holders move to WP7, that is enough to pass Apple. And since Microsoft is porting Nokias services over to their phones overseas, people who love those services will still want them.

Oh..and since most phones from Nokia are sold in Asian markets and in Europe, both groups outnumber all the iPhone usage on the planet. You will be eating those words just as you all did when you laughed at Android.

Like they say, he who laughs last, laughs the longest/hardest/best.
Stop being a loyal fool, and just become a smart consumer. And stop being a Microsoft hater. At least they did so something new, unlike iOS and Android which just does the same icon lineup we had since 2000. Grow a brain please.

TechieXP said,
Such a shill. Be aware of this. If 50% of Nokia present phone holders move to WP7, that is enough to pass Apple. And since Microsoft is porting Nokias services over to their phones overseas, people who love those services will still want them.

Oh..and since most phones from Nokia are sold in Asian markets and in Europe, both groups outnumber all the iPhone usage on the planet. You will be eating those words just as you all did when you laughed at Android.

Like they say, he who laughs last, laughs the longest/hardest/best.
Stop being a loyal fool, and just become a smart consumer. And stop being a Microsoft hater. At least they did so something new, unlike iOS and Android which just does the same icon lineup we had since 2000. Grow a brain please.

Oh wait... who said i am a Microsoft hater???? I am a big fan of Microsoft in fact.... The numbers are not realistic... Microsoft have to do much more than this to achieve these number.... Nokia's sale is declining and more and more are moving to other platforms...

TechieXP said,
If 50% of Nokia present phone holders move to WP7…

Are you serious? Do you really believe that all those "dumb phone" users will switch to a smartphone? I highly doubt that over the next few years even 15% of Nokia phone owners will switch to a WP7 device.

MFH said,

Are you serious? Do you really believe that all those "dumb phone" users will switch to a smartphone? I highly doubt that over the next few years even 15% of Nokia phone owners will switch to a WP7 device.

People are switching to smartphones more and more every year, so yes, in time most of those "dumb phone" users will have switched. It also helps when Nokia makes, as they've said, lower end cheap, yet still smartphones, running WP.

TechieXP said,
Such a shill. Be aware of this. If 50% of Nokia present phone holders move to WP7, that is enough to pass Apple. And since Microsoft is porting Nokias services over to their phones overseas, people who love those services will still want them.

Oh..and since most phones from Nokia are sold in Asian markets and in Europe, both groups outnumber all the iPhone usage on the planet. You will be eating those words just as you all did when you laughed at Android.

Check this;

http://answers.microsoft.com/t...c60d-4eb6-b04a-9829131922ee

They have a long way to go.................