Microsoft working to 'replenish supplies' of 128 GB Surface Pro

Microsoft's Surface Pro tablet went on sale in the US and Canada earlier today and as we reported, the 128 GB version is already sold out on the company's Microsoft Store website in the US. Today, the leader of the Surface team, Panos Panay, wrote that the company is working to solve this issue.

In a new post on the official Surface blog, Panay wrote:

Customer response to the launch of Surface Pro has been amazing. We’re working with our retail partners who are currently out of stock of the 128GB Surface Pro to replenish supplies as quickly as possible. Our priority is to ensure that every customer gets their new Surface Pro as soon as possible.

While Microsoft cancelled a Surface Pro launch event in New York City on Friday night due to the blizzard, the company held an event in Las Vegas at the Fashion Show Mall earlier today to celebrate the launch of the Surface. "Vegas Bill" used his Twitter account to cover the event, which saw Panay give away a few free Surface Pro tablets to some lucky attendees. It also featured some moves by the dancers who will appear in the Surface Pro TV ad that will debut on Sunday during the Grammy Awards.

 

Meanwhile, there are mixed reports on sales and number of available units of the Surface Pro tablets in retail stores in the US. Some Microsoft Store locations reported lines in front of their door this morning in places like Seattle. However, that's not the case in other stores. Twitter user "thelonetechman" posted that he went to the Microsoft Store in Corte Madera, California and they had the 128 GB version in stock with "no line".

 

There are other online reports that Best Buy and Staples stories only received one 128 GB version of the Surface Pro today. As usual, it's best to always call ahead to your favorite retailer to find out of they have what you want in stock.

Source: Surface blog | Image via Microsoft

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27 Comments

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lets replenish the one single unit that sold lol microsoft you are doomed and we all know it and we dont care

TechieXP said,
In my opinion, Microsoft should stop making the 64bit model and just make the 128GB and sell it for $899

You mean 64GB model? Yes I agree.

MS sell out and it's a publicity stunt. Apple sell out of iDevices and it's OMFG they're selling like Big Mac's in Ethiopia!

I am a Microsoft fan, and I don't care for Apple at all. I'm saying it seems to be a trend recently with most companies, not just Microsoft. (and Apple hasn't recently anything /that/ notable recently, so.)

Microsoft has been in this game a long time, I think their marketing team knows what they are doing.

I feel like companies lately are doing this on purpose. Call me a nut, but almost every device lately has been under stocked and "sold out." Thus making people think it is a high ticket item, and going on a spree to look for one. Lumia 920 had a similar launch.

You may call it bad marketing, but I call it "deceiving" marketing. (Not technically using the word deceit in a bad way.) Make people think there is less than there is and send out a limited number to drive up the news stories about it and voila.

Deceitful, but effective marketing nonetheless.

TechieXP said,

Exactly...but fools don't understand that

Don't know why I am entertaining your comment. But this is the kind of comment and demeanor that doesn't need to be on Neowin or the frontpage. So many disrespectful people nowadays. Don't know what else to say, besides insulting apparently. It's frustrating.

Perfect72 said,

Don't know why I am entertaining your comment. But this is the kind of comment and demeanor that doesn't need to be on Neowin or the frontpage. So many disrespectful people nowadays. Don't know what else to say, besides insulting apparently. It's frustrating.

so let me get this straight...u have all the kids here saying they don't understand how MS couldn't have enough product on release day? Or why MS would deliberately not have enough supply...which is the same BS they say about Apple, Sony and others...about companies that have a user base of millions of people....yet u found issue because I called them out as being foolish?

It is a lack of common sense.to be live a company like Microsoft who has over 2.3billion people would deliberately short supply such a product. No matter how much money u have when u have to depend on component supplies and production time...all the moneyin the world ccan't make machines or people move any faster than they can.

So you managed to skip all those ignorant comments just to replyt to mine?
There comments were foolish...i called them iut it with picking any specific post. I made a factual pointed statement from how i see it. Dont like it because maybe i am blunt? Oh well, sucks for u.

No, there is a difference in being blunt, and being disrespectful and insulting someone.

I never said this as truth anyway, I said I feel like this is what's going on with all companies. Just a thought, a conjecture. Something that is completely plausible. It'd be silly to think any company wouldn't do something like this

Edited by Perfect72, Feb 10 2013, 9:42pm :

I do not know a single person who wants wants a Surface Pro....in fact I don't know a single person who even knows what a Surface Pro is....aside from a few die hard tech heads like myself, all of which do not want a Surface Pro anyway

eddman said,
And the point being?

You'd fit right in with MS marketing... If nobody knows what the thing is, who's going to buy it?

Sonne said,
I do not know a single person who wants wants a Surface Pro....in fact I don't know a single person who even knows what a Surface Pro is....aside from a few die hard tech heads like myself, all of which do not want a Surface Pro anyway

i didn't know you know 300 million people.

Get out of the basement more often then...

I hate when real life doesn't acknowledge my local view of how things should be!

It sounds like Microsoft didn't have huge expectations with the stock numbers available (or supply issues still), but if they are selling out then their expectations are being met/exceeded. Can only be a good thing really. If they weren't selling out then there would be real reason for concern.

headsoup said,
Get out of the basement more often then...

I hate when real life doesn't acknowledge my local view of how things should be!

It sounds like Microsoft didn't have huge expectations with the stock numbers available (or supply issues still), but if they are selling out then their expectations are being met/exceeded. Can only be a good thing really. If they weren't selling out then there would be real reason for concern.

Sorry that was replying to sonne, forgot to quote.

Well, count me as one that wants one! Slick and since I have an investment in windows apps better than my Android (A500) tablet. Now I just need to save up for it!

Considering out of 5 bestbuys and 4 staples in my area, there were a total of 1x 128gb model and 2x 64gb models. This is purely a publicity stunt.

The bestbuy I went to had 1 of both and said they were the only store in the district to have them. And then there was 1 staples who had 1 single 64gb model.

Klownicle said,
Considering out of 5 bestbuys and 4 staples in my area, there were a total of 1x 128gb model and 2x 64gb models. This is purely a publicity stunt.

The bestbuy I went to had 1 of both and said they were the only store in the district to have them. And then there was 1 staples who had 1 single 64gb model.

so you being not interested in the surface pro,decided to call around best buy and see how many they had in stock?

Visited a local Best Buy today to check out the Pro in person, since I ordered online. I talked to a rep there who said they got about 20 pros in and sold them all when the store opened at 10. Amazing considering we had a blizzard last night and there was about 2 feet of snow on the ground.

Also an interesting note, when I got there, there were two couples looking at the surface Pro, and in the half hour I was there, two people more came to look at it and ask if they had them in stock. Another kid was asking his girlfriend if he should get the 32 or 64 RT version.... don't know if they bought one since I left before they made their mind up.

Microsoft marketing department is useless... if they want to know how interesting their product is they should have started preorder one month before the launch In all the major markets that way they will know the amount of device they will ship to Europe or anywhere they sell it. they are so annoying

Publicity stunt is publicity stunt. The desperation on display is more than a little disappointing. Since they've artificially held back inventory I'm sure there will magically be more stock this week.