Microsoft's Surface Pro commercial airs, watch it right here

Microsoft's Surface Pro commercial has finally aired following blurry-cam footage of it, and we have posted it for you. The commercial is clearly aimed at the corporate market and hopes to win enterprise appeal.

The commercial, which was directed by Jon M. Chu (who directed the Surface with Windows RT commercial and is the director of the upcoming "G.I. Joe: Retaliation" film), primarily showcases the fact that the tablet has a full-sized USB port and features a pen digitizer. Much like Chu's first Surface commercial, the ad features choreographed dancing with the tablet.

Microsoft is hoping that the Pro will be adopted by the enterprise along with Windows 8. The commercial highlights several aspects of both platforms including being touch friendly, supports stylus input, a USB port and the touch/type keyboards.

While it seems that the initial demand for the Pro was high, others have reported that the launch stock of the devices were quite low. Whatever the reason, the Surface Pro has been hard to find for quite a few consumers during the launch weekend which is good news for Microsoft as it means that they were able to clear out the channel in a short period of time.

Source: YouTube

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"The commercial is clearly aimed at the corporate market and hopes to win enterprise appeal."

Question about that...our CEO is interested in one since is pulling double duty as county judge too...wants to replace his main PC with this...(it is a 6 year old Dell Laptop)...he isn't tech saavy and I think this COULD work for him but here's the problem...How do you connect this to a domain if it doesn't have a NIC and we have Wi-Fi that doesn't allow domain access? Is VPN the only option?

Garak0410 said,
"The commercial is clearly aimed at the corporate market and hopes to win enterprise appeal."

Question about that...our CEO is interested in one since is pulling double duty as county judge too...wants to replace his main PC with this...(it is a 6 year old Dell Laptop)...he isn't tech saavy and I think this COULD work for him but here's the problem...How do you connect this to a domain if it doesn't have a NIC and we have Wi-Fi that doesn't allow domain access? Is VPN the only option?

http://www.google.com/imgres?h...ndsp=20&tx=64&ty=98

and just like with the last set of ads, nothing tells you all the advantages this tablet has. not a word on x86 apps, full device driver compatibility, and off course no mention of the fact it is the fastest tablet in the world making ARM chips look like slugs in comparison.

TheSeeker11 said,
I like how the ad focuses on the Surface Pro's features. Oh wait...
It does Versatility. What you want it to be a boring step-by-step feature commercial? That's what reviews are for. People like excitement before knowing the features. Excitement gets people interested. So what attracts you in a partner first? their good and bad parts of themselves or how they present themselves to you?

Edited by Daniel F., Feb 11 2013, 11:57am :

MFH said,

What has stupid dancing to do with the Surface?

Actually, this has very little to do with the Surface and everything to do with Microsoft trying to change their corporate image.

rfirth said,

Actually, this has very little to do with the Surface and everything to do with Microsoft trying to change their corporate image.

From a reliable business to a dancing school or what?

all the hate aside it really is a nice piece of hardware not sure how well its going to do in todays market but it is nice.

I prefer my ipad mini to it because it works and performs flawless and the apps ooo the apps lol

but for people who wants a $1000.00USD Ultrabook this is the way to go for sure

TurboShrimp said,
all the hate aside it really is a nice piece of hardware not sure how well its going to do in todays market but it is nice.

I prefer my ipad mini to it because it works and performs flawless and the apps ooo the apps lol

but for people who wants a $1000.00USD Ultrabook this is the way to go for sure

Depend, for a ultrabook, 10" and 128gb ssd is meh at best. In fact,10" is netbook size and it is anything but ideal. We hope 12" and 256gb (at least).

dbam987 said,
I'm actually excited for the surface pro. Seems like the laptop killer to me. Wonder if it can handle Crysis

Heard it's extremely difficult to use on your lap. Good luck.

jasonon said,
haha I love how they hype USB when there are lots of alternatives in the form of blutooth already

its another way of telling people that usb port exists on this device... for all sorts of devices... like usb 3.0 HD?

jasonon said,
haha I love how they hype USB when there are lots of alternatives in the form of blutooth already

And Surface has Bluetooth.

Lprd2007 said,
I love this ad. It has exceeded my wildest expectations. Amazing.

Did you like the dance routine or how they didn't show much of what the product can do besides a couple things?

To borrow a quote from Entourage "It's the worst piece of **** I've ever seen". Scrap the dog and pony show and give a glimpse of what can actually be acheived with one!

The failure in this commercial is that they do so little to differentiate it from the Surface RT. Aside from showing the stylus and plugging a mic in, they didn't really show anything more than what people have seen, and so someone's first question, 100% of the time is going to be "What's the difference between Pro and RT?" And that's if the general public even thinks it's a new product, because I think most people wouldn't after seeing that commercial.

I dunno. I think marketing today sucks. It's all about flashy, pretty colors because it seems like the average consumer IS that dumb. Hell, even Apple at least tells you some of the features of their new products in their commercials (using them as example being they are main competitor. Don't get me wrong, they are very flashy and pretty commercials, haha.

erikpienk said,
surface Pro is an admirable piece of technology and art, you can work and play games...

The commercials should be showing stuff like this (that and a few high end applications) instead of a dance routine.. can at least see what the thing's actually capable of. The homemade YT videos were actually pretty impressive for a tablet.

Holy cow, that's awesome. I was totally content with waiting for Surface Pro Gen 2, but that's impressive! I didn't think it would have that kind of graphics performance. If only I had money >

I think it's pretty damn acceptable. The frame rate was smooth. There didn't seem to be any stuttering. I am not surprised by the performance of CS:GO. Any video online will tell you that a Core i5 and the HD4000 run the Source engine games pretty smoothly. I was impressed by Arkham City though.

ShareShiz said,
Having 2 of the same stupid commercials just made me decide I will be getting an Android.

Admitting to be heavily swayed by marketing (regardless of direction), are we?

Good luck running Windows applications with digitizer support!
You're on a tech news site and you don't judge a device by it's tech?

ShareShiz said,
Having 2 of the same stupid commercials just made me decide I will be getting an Android.

wat

"I dont like commershul, so I will get Android"

ShareShiz said,
Having 2 of the same stupid commercials just made me decide I will be getting an Android.

Having read your comment just made me realize you're a retarded troll.

billyea said,
Good luck running Windows applications with digitizer support!
You're on a tech news site and you don't judge a device by it's tech?

Then good luck running windows application using the Surface pro without the keyboard.

Avi Patel said,
way to base your decisions purely on ads...

Not trying to be a dick, but isn't that the purpose of advertisements? -__-

david said,

Not trying to be a dick, but isn't that the purpose of advertisements? -__-

Well sure, an ad is meant to sway your decisions or spruce interest. But a smart buyer, which should be us on neowin, should also look at paper facts.

I am Reid said,
lol, my first thought was "this better not be another stupid dancing commercials with an unusually high amount of Asians in it"

whatever, the Asian guy is hot!

brianshapiro said,
Hurray for the asian guy

His name is Daniel "Cloud" Campos, if that's who you're referring to

He was once part of Madonna's dance crew.

it does look better than watching it from the las vegas launch (though theyre both the same)...and quite sensible.

just my 2cents

PaSaWaY said,
it does look better than watching it from the las vegas launch (though theyre both the same)...and quite sensible.

just my 2cents

I enjoyed the liver launch in LV. The guys on the stage were awesome.

why the fcuk is Neowin deleting comments? My original post to a troll was "Enough with the nonsense, Don't be an idiot".

NOW! you can delete this.