Microsoft's ad for the Lumia 1020 puts the camera first

AT&T has started its TV ad campaign for the Nokia Lumia 1020 with a commercial that shows how some people could be fooled into thinking shots made from its camera were taken closer than their actual distance from the subject. Today, Microsoft joins in the promotional campaign for the Lumia 1020 smartphone that also puts the focus on its 41 inch PureView camera.

The ad, which was uploaded to the Windows Phone YouTube channel, at first shows people in various locations using their hands to hold ... nothing. The shape of their hands makes it look like they are supposed to be holding a smartphone as they try to take images of the scenery.

It's only at the end where the Nokia Lumia 1020 actually appears magically in the empty hands of those people, with Microsoft proclaiming that this new device is the first smartphone that puts the camera first.

This is the most expensive Windows Phone 8 device that has been released, with AT&T selling the Lumia 1020 for $299.99 with a new two year contract, so it will be interesting to see if the camera is enough to convince consumers to put down the cash.

Source: Windows Phone on YouTube

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24 Comments

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When is the last time you heard about bad batteries? This argument is so 2002. I've owned a Nokia Lumia 900, 920 and now a 1020 and never once have I had issues with batteries or anything else for that matter. On the other hand, phones that had removable backs and batteries I have had nothing but problems with because debris would get inside eventually causing issues to the phones.

Edited by DBrandUSA, Jul 30 2013, 12:22pm :

I don't think it is about bad batteries, but the lack of being able to swap out the flat battery for a charged one is a "bad feature".

The argument can't be so 2002, as back then when you charged your phone it lasted 4-5 days.

jasondefaoite said,
I don't think it is about bad batteries, but the lack of being able to swap out the flat battery for a charged one is a "bad feature".

The argument can't be so 2002, as back then when you charged your phone it lasted 4-5 days.

I picked a random year as a joke. Case and point, Nokia doesn't need to have removable batteries because they just work. This is one thing Apple did right with their phones and other manufacturers should follow suit.

DBrandUSA said,

Nokia doesn't need to have removable batteries because they just work

As do phones with removal batteries. No harm in people buying what they want in a phone.

jasondefaoite said,

As do phones with removal batteries. No harm in people buying what they want in a phone.

Actually the harm is they buy cheap imitation batteries that end up blowing up the phone and/or causing fires.

Meanwhile anyone who understands digital cameras knows huge megapixel count is meaningless without a large enough sensor to reduce noise at higher ISOs. Surprise, smartphones typically feature tiny sensors compared to standalone cameras.

That's not even going into whether this is a smart design or marketing decision for sales (looks like it isn't).

startscreennope said,
Meanwhile anyone who understands digital cameras knows huge megapixel count is meaningless without a large enough sensor to reduce noise at higher ISOs. Surprise, smartphones typically feature tiny sensors compared to standalone cameras.

That's not even going into whether this is a smart design or marketing decision for sales (looks like it isn't).

This^
I said this a few weeks ago and many here said they would rather use this phone instead of a true DSLR. They thought I was weird for carrying around a real camera and phone instead of using just one device.

startscreennope said,
Meanwhile anyone who understands digital cameras knows huge megapixel count is meaningless without a large enough sensor to reduce noise at higher ISOs. Surprise, smartphones typically feature tiny sensors compared to standalone cameras.

That's not even going into whether this is a smart design or marketing decision for sales (looks like it isn't).

Yet the 1020 has a huge sensor compared to smartphones.

Surprise, another ignorant poster who doesn't understand technology.

Fred 69 said,

Yet the 1020 has a huge sensor compared to smartphones.

Surprise, another ignorant poster who doesn't understand technology.

I don't think his comment was ignorant. No matter how good the sensor on the 1020 is, it still is mediocre at best to those who seriously photograph. No doubt it has pushed phone camera technology but this phone is targeted at a small audience. General consumers could care less. Real photographers would not purchase this phone for the camera.

JHBrown said,
I don't think his comment was ignorant. No matter how good the sensor on the 1020 is, it still is mediocre at best to those who seriously photograph. No doubt it has pushed phone camera technology but this phone is targeted at a small audience. General consumers could care less. Real photographers would not purchase this phone for the camera.

I see where you're coming from, however, I would wager the market of people who care for decent photos (provided by the Lumia 1020 and your typical point and shoot cameras) is greater than that of people who invest in (D)SLRs or simply higher end cameras.
For most, the latter is an expensive product with a single use whereas the 1020 is only one device with many uses.

Something to note as well: professional cameras (which "real photographers" as you put would use) are typically disallowed from concerts or certain sporting venues.

Fred 69 said,

I see where you're coming from, however, I would wager the market of people who care for decent photos (provided by the Lumia 1020 and your typical point and shoot cameras) is greater than that of people who invest in (D)SLRs or simply higher end cameras.
For most, the latter is an expensive product with a single use whereas the 1020 is only one device with many uses.

Something to note as well: professional cameras (which "real photographers" as you put would use) are typically disallowed from concerts or certain sporting venues.

That is true also

Fred 69 said,

Yet the 1020 has a huge sensor compared to smartphones.

Surprise, another ignorant poster who doesn't understand technology.

Which is still "tiny compared to standalone cameras".

Lot of overly defensive posters who resort to personal attacks in the face of flaccid sales and poor design/marketing decisions.

First phone that made me give WP a serious look. Still not quite there for me apps wise, but I'm hoping by next year they'll get caught up. I'm on Android now and TBH I actually like the tiles (on a phone, not anything else), just seems to make sense.

I'm on android too and was actually hoping to switch to wp8 but got the galaxy s4 instead simply because of availability. there were no wp8 available on sprint. even though there are some now, there aren't any nokias.
I believe nokia is a reason to give anything a serious look. they've been around for years and even though they fell off for a bit they're a dead serious company. hopefully in two years I can finally own one.

There were two dancing ads, and they were a while back. I think (hope) we're safe.

/MS ads have actually been not completely awful lately