Microsoft's Bing in The Walking Dead? Sort of ...

You might think that it would be difficult to rationalize seeing Microsoft's Bing search service working in a zombie apocalypse, but that's exactly what Microsoft attempted to do when it pitched a product placement deal to the AMC cable TV network for its hit TV show The Walking Dead. The show, which debuts its second season on Sunday, is based on the acclaimed comic book about survivors who deal with the undead.

The New York Times reports that Microsoft tried to explain just how Bing might work in a world filled with flesh eating former humans. "We pitched them last year where maybe the characters could find a library with a generator and do a Bing search," said Sean Carver, one of Bing's marketing directors. But as Melissa Wasserman, the vice president of advertising sales marketing at AMC, correctly says, this is a show about the world taken over by zombies,  Therefore, " ... people aren’t using their computers or phones in the show."

But The Walking Dead is still one of the hottest TV shows to be released in some time. So Microsoft and AMC came up with a compromise. Instead of Bing showing up in the show itself, it would show up in a commercial that would not only promote Bing and The Walking Dead but also serve as a sweepstakes announcement where one of the show's viewers could appear in the show itself. The article describes the commercial, which began running on Monday, but we won't spoil what happens during the ad here.

Image via AMC

Report a problem with article
Previous Story

Rumor: HP analysts may recommend company keep PC business

Next Story

Techspot: AMD FX-8150 Reviewed - Bulldozer makes debut

21 Comments

Commenting is disabled on this article.

Did anyone see in the movie Real Steel that the fighting arena was Bing Stadium (or something like that)? All I could think of was what a dumb name. BING!

I was shocked when reading the title and think: "how come?". But when I read the article, I laughed.

There was this show I don't remember now. When the character in that said 'Bing it' instead of 'Google it', I found it really funny and couldn't help laughing.

Bing IS the walking dead. I keep reading about how MS is losing billions on it, but it's still creeping around, slowly sucking market share from Google. It's like a cancer.

bjoswald said,
Bing IS the walking dead. I keep reading about how MS is losing billions on it, but it's still creeping around, slowly sucking market share from Google. It's like a cancer.

yeah it shows how much you know about it /s

Microsoft Online División IS NOT only Bing. if you dont know what you are talking about... im sorry for you.

bjoswald said,
Bing IS the walking dead. I keep reading about how MS is losing billions on it, but it's still creeping around, slowly sucking market share from Google. It's like a cancer.

No. I like Bing to exist. Why? It makes Google improve. Without Bing, the Google UI still sucks. Look at Google now, they improved by copying features from Bing.

I feel like Microsoft tries too hard. In a post-apocolyptic zombie era, it's obvious who you'll turn to for answers...

[strike]Google[/strike] Ask Jeeves!

greenwizard88 said,
I feel like Microsoft tries too hard. In a post-apocolyptic zombie era, it's obvious who you'll turn to for answers...

[strike]Google[/strike] Ask Jeeves!

more like Alfred for you

Andrew Lyle said,
Thank god they didn't put that in.. Maybe they should just pass by a billboard sign with Bing on it?

Maybe they should just quit trying.