Microsoft's latest Surface 2 promo plans for the future

Microsoft has been using the soft approach lately when trying to help promote and sell its Surface 2 tablets; last week, the company released a video that showed how a cupcake maker used the Windows RT device. This week, that trend continues as we see the Surface 2 being used by a professional wedding planner.

The Surface blog, and the new YouTube video, show how Ashlee Voda, a wedding planner based in Austin Texas, uses the Surface 2 for her needs. That includes typing data in an Excel spreadsheet while interviewing a happy couple, and then jumping quickly into Internet Explorer to show off pictures to that same pair.

The video also shows Ashlee taking pictures of a wedding cake with the Surface 2, writing notes in the OneNote app and even taking images of a possible wedding location and then marking some design changes with the display and a stylus.

All in all, this new way to help sell the Surface 2 to a non-tech savvy audience seems to be a step in the right direction. However, as we saw earlier today, Microsoft still can go into full attack mode in trying to compare its products with rivals like the iPad.

Source: Microsoft

Report a problem with article
Previous Story

Microsoft uses Bing data to see which city wakes up the earliest

Next Story

Adblock Plus drops support for IE6 and IE7

11 Comments

Commenting is disabled on this article.

Good ad. Keep it up MS.

I use a Surface Pro at work in conjunction with my laptop. Got a new Surface Pro 2 sitting in a box on my desk for the past 2 months. Have not had time to unbox it and set it up but I am reminded of it every day.

techbeck said,
Good ad. Keep it up MS.

I use a Surface Pro at work in conjunction with my laptop. Got a new Surface Pro 2 sitting in a box on my desk for the past 2 months. Have not had time to unbox it and set it up but I am reminded of it every day.

Then let me remind you again. :-) You need to take that Surface Pro 2 out of its box and hook up your full-size keyboard and monitor to it--I'd bet you'd stop carrying your laptop with you within a few days.

I'm just waiting for Pinterest, God this could be amazing and they can make a new ad using Pinterest and companions apps like OneNote, OneDrive, Skype with screen sharing, share, sync stylus functions for drawing over the things.. and now Pinterest with new tagging functions, I think the app will look gorgeous and great on surface tablets so, I don't know why they haven't made the app yet, there are great chances of not losing the time while they were developing the app; I've seen "thousand" of people reviewing popular apps, with this I'm saying that there's market in this platform...

"Microsoft has been using the soft approach lately"

I thought that Microsoft was constantly "slamming" their competition in a cheap and underhanded way at the same time that their competition was doing the same (but the competition doing it is just fine, no problems there). But now you are talking about taking a "soft approach." Which is it, they are slamming or taking the soft approach?

WhatTheSchmidt said,
"Microsoft has been using the soft approach lately"

I thought that Microsoft was constantly "slamming" their competition in a cheap and underhanded way at the same time that their competition was doing the same (but the competition doing it is just fine, no problems there). But now you are talking about taking a "soft approach." Which is it, they are slamming or taking the soft approach?

They are slamming the soft approach now ;).

WhatTheSchmidt said,
"Microsoft has been using the soft approach lately"

I thought that Microsoft was constantly "slamming" their competition in a cheap and underhanded way at the same time that their competition was doing the same (but the competition doing it is just fine, no problems there). But now you are talking about taking a "soft approach." Which is it, they are slamming or taking the soft approach?


Before starting with this ridiculous rhetoric that reminds me of the Pravda in the old days of the Cold War you should check the Neowin archives and read some of the comments people posted about the "I am a Mac, I am a PC" made by Apple. Furthermore you could widen your search and checking the web for comments about said campaign... Not only you could enrich your knowledge but you might also be able to get out of your reality distortion field and realize that in the real World, less than ever on the Web, no company has a free ride and is exempt from criticism.

Cosmocronos said,

Not only you could enrich your knowledge but you might also be able to get out of your reality distortion field and realize that in the real World, less than ever on the Web, no company has a free ride and is exempt from criticism.

Get out of my reality distortion field? I am pointing out that within a time span of 6 hours the same author is claiming that Microsoft is slamming ( copyright John Callaham 2014, all rights reserved) their competition and taking a soft approach against their competition for the same exact product. That is not a reality distortion field, you flatly have one author saying that Microsoft's advertising has been playing nice and attacking their competition at the same time.

I also don't need to go to the archives. Just a couple days ago Tim Cook attacked Microsoft in his conference call. And the author who likes to point out every time Microsoft "slams" (copyright John Callaham 2014, all rights reserved) the competition said nothing bad about it: http://www.neowin.net/news/app...sooner-defends-tablet-sales

The last time Neowin wrote something negative about Apple (the do you hate Apple article) they retracted it and apologized for it after a number of the Apple followers threatened to leave. So they need to tiptoe around those people while slamming (copyright John Callaham 2014, all rights reserved) Microsoft at will to generate clicks.

^This.
Almost every tech site is tiptoeing so not to offend the Apple fanbase, (which are very easily offended). And of course we have CNET etc, who would never even Think to write something bad about Apple.