Microsoft's latest videos show off its low-cost Lumia 530 in style

Earlier this week, Microsoft announced their latest low end Lumia, the 530. The entry-level device is the successor to the Lumia 520 which sold in huge numbers and has been the driving force behind Microsoft's growth in the mobile segment.

To show off the new device, Microsoft has pushed out new videos that show what the handset is capable of, for a very affordable MSRP of €85 / $115 (before taxes and subsidies) for the single SIM version. At such a low price, we expect quite a few of these to go flying off the retail shelves. The second video compares the Lumia 530 to other low end devices and as you would expect, the 530 comes out on top.

Since Microsoft bought the Nokia mobile arm, they have sold 5.8 million devices but that is only since late April when the deal officially closed. We will have a better understanding of Microsoft's ability to sell mobile phones after the close of the next quarter at the end of September.

We will be watching the Windows Phone stats that come out each month to see how long it takes for the 530 to have sold enough units to make a presence on the Windows Phone market share. Seeing that the 520 is still the dominant device, we don't expect it to take too long for it to show up in the market data since the cost of entry is so low.

Source: YouTube

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I liked the first advert, very well done but the second just looked like a pissing competition and not sure who that's supposed to appeal to.

530 is not wort it at all considering the delta in performance and price between it and the 630/635.

Also some of the phones in the second ad have been discontinued for years. Not a good comparison to put a new phone against obsolete ones considering they have some of the same specs.

Edited by LauRoman, Jul 24 2014, 7:01pm :

hey what has happened to #Nokia now owned by #MS ? They are missing basic features like Camera Flash, Front Camera and #NFC too. it's hilarious :D, What people will do with #Skype installed in their #WindowsPhone without a front facing Cam ? ridiculous designers :-Z

Hey there, if you want more features you better pay more for a BETTER phone, this is a cheap phone for people who want the basics.
And there have been Windows Phones without front facing cameras before.
And stop using hashtags here, this is not freaking twitter.

@arthjar, what do mean by a "cheap phone for people who want the basics"? So u mean to say Skype is a very difficult app! what nonsense! This phone includes GPS, Accelerometer, 1.2 Ghz CPU and GPU too....so u mean these are the basic feature but cam flash is not a basic feature. Oh man :D and above all when u have 520, 525 what is the need of 530,630,635.....:D

zuluX9 said,
and above all when u have 520, 525 what is the need of 530,630,635.....:D

Maybe I'm just being superficial, but if you want a pone with more things you pay for it; yes, led flashlighst may be cheap, but that factor isn't about the price, it's about the quality and user experience.
And maybe I'm even more superficial (lol) but the new phones just mean that, new phones, and more options. If I didn't have my 520 already I would totally buy the heck out of that 530. And sorry, but if people seek to "upgrade" their phone in the same segment, it's just plain out silly, I mean, why would you buy a 530 if you already have almost the same with a 520? It just doesn't make sense.

yep man! microsoft should upgrade 720, 620, 625. It's very strange that android powered Nokia XL, Nokia X2 have features that really lack in Windows powered Lumia 630, Lumia 635. In my view MS Should look upon their previous product before designing for a new one

In my opinion at least, it's products like the Nokia X (and such) that were designed before the aquisition, the ones that don't fit Microsoft roadmaps, but I'm pretty sure we won't see such discrepancies again.

it really is convincing ... i wonder if im saying that because i got the lumia 630?....

but really, allowing up to 128gb of removable storage is the bomb, not that many people need that much

some are saying that 4 processors arent really faster than 2, and this may be true, ive seen my phone hanging for a couple of seconds on the app store, but the notifications bar works and i can go back to the start screen, so i guess the problem is with the app itself

i have no regrets leaving android for wp, but its a bit annoying not being able to find a music player that has flac and other popular formats, as well as a descent e-book reader, the best one ive found so far doesnt allow you to choose (or even view chapters), at least it has a page slider, some dont even have that! in which case they shouldnt even exist, since paper books work better

but overall, i was looking for a change, so wp suits me good right now, the interface is more modern than android (im saying it probably because im utterly bored with android)

although i do hope wp emerges from the deep and gets at least 15% of market share, then it will be more recognized by app developers, i hope those low-end phones help with that, the commercials were really good and convincing

Deyirn said,

i have no regrets leaving android for wp, but its a bit annoying not being able to find a music player that has flac and other popular formats, as well as a descent e-book reader, the best one ive found so far doesnt allow you to choose (or even view chapters), at least it has a page slider, some dont even have that! in which case they shouldnt even exist, since paper books work better
For the first one, there are a couple but I like Moliplayer Pro. It will play anything you throw at it. You can also create a Plex media server on your PC/SMB and stream everything to your phone.

Second, are we talking about the same store? Because if you are, you must really suck at searching and I don't know how you'd fare better on any other platform either. I tried and couldn't find a single app that didn't allow me to select chapters or jump to a specific page. It's not really rocket science. Just search the term "ebook reader" in the store, the top results: Bookviser, Freda, FBreader, Fiction Book Reader, Mohoo are all top notch and include everything you could want from an ebook reader.

fbreader was my favorite on android and it used to have chapters and all kinds of settings inside reading mode, but here it doesnt have anything, not a menu, not a floating button, no nothing