Microsoft's new Bing promo compares Google to a bad lover

During the Christmas season, Microsoft used the "Scroogled" theme to attack Google for showing search results that were paid for by merchants when people searched on Google Shopping. Now that Valentine's Day is near, Microsoft is at it again with a new survey that ties into how it thinks people should trust Google.

Microsoft's press release stated that the company conducted an online survey of 1,017 men and women, aged 18 to 34, and asked them what they considered to be the most important quality for a partner. According to Microsoft, the survey results show " ... a whopping 85 percent of people report that trustworthiness is the most important trait in a mate, beating out good in bed, sense of humor and wealth."

Microsoft used the survey result as their way to ask people to "break up" with Google, picturing them as an untrustworthy and bad lover due to their paid Google Shopping results. It also tries to show that Bing is a better "partner" for users due to factors such as its ability to keep up with your friends via its links with Facebook and even using its Bing Rewards program to get gifts just by searching on the service.

Hopefully, Bing won't be the kind of romantic partner that convinces us that our current relationship is bad, only to turn around and show us another face entirely, like a bad Lifetime movie.

Source: Microsoft | Image via Microsoft

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MS at it again. And again, let your products speak for themselves and do the trash talking. All I care to hear about any company is what their product can do and how I can use it. Trash talking just puts me off of buying things.

Exactly. It's getting rather tedious seeing Microsoft repeatedly trash its competitors, especially when products like Bing and Windows Phone just aren't yet as good as Google and Android respectively. Microsoft's recently trend of trash talk has reduced my respect for the company.

This isn't helping, MS! Even if I wanted to use Bing, I couldn't - its results are useless compared to Google's. It doesn't matter if I trust a company more if they can't deliver what I want.

I really don't get the issues with Google. Sure they retain your data, but all companies do. Google happens to use their data to offer you more relevant advertisements, which is actually good since they're probably less annoying. What Microsoft does with your data, nobody knows.

And in the US all Microsoft services might be a good alternative, but Bing and pretty much all other Microsoft online services are incredibly weak over here in Europe. Search results just aren't good, maps are atrocious and there are pretty much no businesses on the maps. All the Zune/Xbox Music stuff is limited and their websites are a mess where you constantly get redirected (for Belgium) to either the US, Dutch or French versions that don't work.

With Google it's completely different. All their services pretty much just work, no matter what kind of device or operating system you use.

Indeed. Google is far from a perfect company but it has revolutionised search, email, web browsers, mapping and much more. And in terms of competitors, Microsoft has a long history of anti-competitive behaviour so I see absolutely no reason to trust Bing more than Google.

Ambroos said,
I really don't get the issues with Google. Sure they retain your data, but all companies do. Google happens to use their data to offer you more relevant advertisements, which is actually good since they're probably less annoying. What Microsoft does with your data, nobody knows.

Take off your Google Goggles and you will know..?
https://choice.microsoft.com/en-US

Well here's a few scary things Google did... http://www.businessweek.com/ne...er-web-browser-privacy.html and I might have dementia but I swear I remember some organization like the FBI inquiring why Google had such massive server storage and the company refused to answer any questions. That, I thought anyway, happened some time in 2001 maybe? It could have been later, I honestly can't remember... Don't get me wrong, I'm not a fan-boy of either service but Google has been reminding me of Microsoft in the 90's...

Well each time I try Bing, I get back to Google . With Bing, the search results are either not very useful ,pertinent, or too limited. There was a time I was using the software Copernic Agent, to get better results. Then Google came, and I ditched that software. Now, no search engine, seem to be a serious competition to Google.

I would never trust Bing, or Google. In this scenario I would call Bing, or really MS, the lover who only wants you because someone does. Give MS too much and they get bored and chase something else.

Oh boy here we go again... Attacking a competitors product, and talking trash about it at the same time. I guess ms is desperate for attention/spotlight. ms: do your proper research without talking trash... you will find that bing/winbloz phone ain't as good/useful as the other established products. Try to learn from that.

I've been using Bing for a long time and any generic searches I do work for me. Maybe I'm not searching for something generic enough that I have to use Google I guess. Oh well, no loss for me.

google is nothing special. they were just early enough in the game to have momentum but at this point that is all they are riding on in much the same way windows is. nothing wrong with that, but google is one startup away from going from hero, to zero.

neonspark said,
google is nothing special. they were just early enough in the game to have momentum but at this point that is all they are riding on in much the same way windows is. nothing wrong with that, but google is one startup away from going from hero, to zero.

Google was the first at doing thing right. There was many search engine before Google, but everyone switched to Google because it did a better job.

neonspark said,
google is nothing special. they were just early enough in the game to have momentum but at this point that is all they are riding on in much the same way windows is.

AltaVista was around years before Google but it just wasn't as good a service. As for Google, it redefined email (GMail), browsers (Chrome), mobile (Android) and mapping (Street View) and continues to improve its services at a rate its competitors simply can't keep up with.

Bing Really needs to focus on thier service vs. bash competitors. All this does is gets people to try Bing and see that it sucks and they goback to Google.
Microsoft...Please save your slander and FOCUS!

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