Microsoft's new Bing promo compares Google to a bad lover

During the Christmas season, Microsoft used the "Scroogled" theme to attack Google for showing search results that were paid for by merchants when people searched on Google Shopping. Now that Valentine's Day is near, Microsoft is at it again with a new survey that ties into how it thinks people should trust Google.

Microsoft's press release stated that the company conducted an online survey of 1,017 men and women, aged 18 to 34, and asked them what they considered to be the most important quality for a partner. According to Microsoft, the survey results show " ... a whopping 85 percent of people report that trustworthiness is the most important trait in a mate, beating out good in bed, sense of humor and wealth."

Microsoft used the survey result as their way to ask people to "break up" with Google, picturing them as an untrustworthy and bad lover due to their paid Google Shopping results. It also tries to show that Bing is a better "partner" for users due to factors such as its ability to keep up with your friends via its links with Facebook and even using its Bing Rewards program to get gifts just by searching on the service.

Hopefully, Bing won't be the kind of romantic partner that convinces us that our current relationship is bad, only to turn around and show us another face entirely, like a bad Lifetime movie.

Source: Microsoft | Image via Microsoft

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Bing Really needs to focus on thier service vs. bash competitors. All this does is gets people to try Bing and see that it sucks and they goback to Google.
Microsoft...Please save your slander and FOCUS!

google is nothing special. they were just early enough in the game to have momentum but at this point that is all they are riding on in much the same way windows is. nothing wrong with that, but google is one startup away from going from hero, to zero.

neonspark said,
google is nothing special. they were just early enough in the game to have momentum but at this point that is all they are riding on in much the same way windows is. nothing wrong with that, but google is one startup away from going from hero, to zero.

Google was the first at doing thing right. There was many search engine before Google, but everyone switched to Google because it did a better job.

neonspark said,
google is nothing special. they were just early enough in the game to have momentum but at this point that is all they are riding on in much the same way windows is.

AltaVista was around years before Google but it just wasn't as good a service. As for Google, it redefined email (GMail), browsers (Chrome), mobile (Android) and mapping (Street View) and continues to improve its services at a rate its competitors simply can't keep up with.

I've been using Bing for a long time and any generic searches I do work for me. Maybe I'm not searching for something generic enough that I have to use Google I guess. Oh well, no loss for me.

Oh boy here we go again... Attacking a competitors product, and talking trash about it at the same time. I guess ms is desperate for attention/spotlight. ms: do your proper research without talking trash... you will find that bing/winbloz phone ain't as good/useful as the other established products. Try to learn from that.

I would never trust Bing, or Google. In this scenario I would call Bing, or really MS, the lover who only wants you because someone does. Give MS too much and they get bored and chase something else.

Well each time I try Bing, I get back to Google . With Bing, the search results are either not very useful ,pertinent, or too limited. There was a time I was using the software Copernic Agent, to get better results. Then Google came, and I ditched that software. Now, no search engine, seem to be a serious competition to Google.

I really don't get the issues with Google. Sure they retain your data, but all companies do. Google happens to use their data to offer you more relevant advertisements, which is actually good since they're probably less annoying. What Microsoft does with your data, nobody knows.

And in the US all Microsoft services might be a good alternative, but Bing and pretty much all other Microsoft online services are incredibly weak over here in Europe. Search results just aren't good, maps are atrocious and there are pretty much no businesses on the maps. All the Zune/Xbox Music stuff is limited and their websites are a mess where you constantly get redirected (for Belgium) to either the US, Dutch or French versions that don't work.

With Google it's completely different. All their services pretty much just work, no matter what kind of device or operating system you use.

Indeed. Google is far from a perfect company but it has revolutionised search, email, web browsers, mapping and much more. And in terms of competitors, Microsoft has a long history of anti-competitive behaviour so I see absolutely no reason to trust Bing more than Google.

Ambroos said,
I really don't get the issues with Google. Sure they retain your data, but all companies do. Google happens to use their data to offer you more relevant advertisements, which is actually good since they're probably less annoying. What Microsoft does with your data, nobody knows.

Take off your Google Goggles and you will know..?
https://choice.microsoft.com/en-US

Well here's a few scary things Google did... http://www.businessweek.com/ne...er-web-browser-privacy.html and I might have dementia but I swear I remember some organization like the FBI inquiring why Google had such massive server storage and the company refused to answer any questions. That, I thought anyway, happened some time in 2001 maybe? It could have been later, I honestly can't remember... Don't get me wrong, I'm not a fan-boy of either service but Google has been reminding me of Microsoft in the 90's...

This isn't helping, MS! Even if I wanted to use Bing, I couldn't - its results are useless compared to Google's. It doesn't matter if I trust a company more if they can't deliver what I want.

MS at it again. And again, let your products speak for themselves and do the trash talking. All I care to hear about any company is what their product can do and how I can use it. Trash talking just puts me off of buying things.

Exactly. It's getting rather tedious seeing Microsoft repeatedly trash its competitors, especially when products like Bing and Windows Phone just aren't yet as good as Google and Android respectively. Microsoft's recently trend of trash talk has reduced my respect for the company.

Microsoft should ameliorate bing instead of attacking Google
Seriously, Google is way better with more than 90% market share of web search, and this ad won't change my search habits.

I'd be more up for trying a new option if the company didn't attack the tried-and-tested option. As it is, I'll stick with Google for my search engine, thanks.

On another note, who are they trying to advertise to? The promo is on Bing's page, so in order for someone to see it they must have already chosen to try/use Bing...it doesn't seem like that would be the right audience to approach with this.

Intrinsica said,
I'd be more up for trying a new option if the company didn't attack the tried-and-tested option. As it is, I'll stick with Google for my search engine, thanks.

On another note, who are they trying to advertise to? The promo is on Bing's page, so in order for someone to see it they must have already chosen to try/use Bing...it doesn't seem like that would be the right audience to approach with this.

The promo seems to be on Neowin's page as well.

Nas said,
Love it or hate it, Bing rocks.
Tried using it for a month, but the search results are just plain crap and I had to revert back to Google. I do love Bing Maps, but for web search, Google all the way.

Bing sucks, if they spent 1% of their spam ads money to actually improve the search, maybe it wouldn't

Not to mention stupid US only limited features that make no sense

Nas said,
Love it or hate it, Bing rocks.

That is until of course, you want to find anything that isn't a generic result.
For example, try finding some decent results on how to setup a email server in Windows 8. Use what ever keyword you want to get the results.

Google is taking the same approch and often tends to add extra keywords it thinks you ment, or simply ignores them and adds extras. The result is a load of +"keywords" and more -"keywords'. It's starting to be come more of a war on keyword filtering then searching for the keywords to get results.

Anyway, while Bing has made great strides in becoming a search engine and it's results page no longer looks like a parked domain name, it still has a long way to go for anyone that wants to use it for anything other then shopping... and its even bad at that too.

Nas said,
Love it or hate it, Bing rocks.

That is your opinion, as everyone is entitled to thier opinion. As for being a fact, well that is simply not the case here.

LOL, my first comment was "first" but I rewrote it to add more substance.

I actually agree that Bing isn't *always* better than Google, but just the same way that I stopped evaluating Google v. Yahoo v. Ask v. MSN (circa 2003) when I first started using Google exclusively... I've done the same thing with Bing and said, "what do I have to do to get the results I want."

Ostensibly, don't go based on whatever people say... just use the Search Engine which spits out the results you want based on how YOU think and YOU ask it. (Don't judge the engines, just go with the flow of acceptable results for YOU.)

sagum said,
For example, try finding some decent results on how to setup a email server in Windows 8. Use what ever keyword you want to get the results.

http://www.bing.com/search?q=h...amp;sc=0-0&sp=-1&sk=

First result is perfect. All subsequent results after until videos are perfect. Videos are perfect.

http://www.google.com/#hl=en&a...49&biw=1680&bih=959

First result is Godaddy specific. Then Office WebApps. Then IMAP. Then ...

well Google does worse and has no video tutorials...

Your point?

In all, Bing and Google both work well. The only time I use google these days is for google groups. I survive on Bing for programming, server, workstation, html, css, shopping, etc. I never have problems and I search on some obscure crap.

Yeah, I did the same test before seeing this reply. So funny how people fall with their own arguments. Bing works pretty well nowadays; most times I use Google is when I can't find anything clear in Bing, but then Google also gives unclear results for the same query.

Charles Keledjian said,
Yeah, I did the same test before seeing this reply. So funny how people fall with their own arguments. Bing works pretty well nowadays; most times I use Google is when I can't find anything clear in Bing, but then Google also gives unclear results for the same query.

Are we even seeing the same results?

http://i.imgur.com/FO3SWTS.png this is my results from bing.
http://i.imgur.com/rqO8S9n.png this is what I get from google.

Brony said,

Not outside USA.

Indeed. In Norway we still have live search with a bing "wrapper"... :'(
If you change to Bing United States (see settings), then the results are comparable, if not even better than Google's.

This, and many other objections - like MS is ignoring desktop gaming and giving it all away to other platforms - were sent to Ballmer from me. He actually replied, "thanks so much". It's probably a coincidence, but a few weeks later, Surface RT was announced in norway and other countries.

Been using Bing just for the LULZ, and then I decided to stay.

Google is so full of spam search results, no thanks to abusers of Google SEO.

And I started avoiding Google when it's become apparent it loves invading your privacy, taking advantage of your privacy and sell this info to companies for ads.