Microsoft's new "Scroogled" video is also a holiday poem

Last week, Microsoft launched its newest effort to go after its arch rival Google with its "Scroogled" campaign. Microsoft claims retailers and product makers pay Google in order to have their devices and services get a higher ranking on Google Shopping search results. Naturally, Microsoft also claims that its Bing search service does not work that way.

Today, Microsoft posted up another "Scroogled" video on YouTube that is meant to sound a little like the classic "Night Before Christmas" poem. This animated short again shows Microsoft's contention that people who search for holiday gifts on Google are getting results that have been influenced more by money paid to Google rather than a real objective search result.

There's been some talk that Microsoft has its own paid system for being included in Bing Shopping results. SearchEngineLand.com pointed out that Bing has a partnership with Shopping.com, which promises its merchants "higher visibility" in Bing Shopping results. However, a Bing representative told the website that the deal with Shopping.com does not mean merchants will get a higher ranking in Bing but will instead will get its own spotlight in a "sponsored offer" ad.

In any case, we will likely see more of these "Scroogled" videos from Microsoft and Bing before the end of the year.

Source: Bing on YouTube

Report a problem with article
Previous Story

Spotify signs up five million paid users, plus Metallica

Next Story

John McAfee reportedly suffers heart attack while in jail [Update]

46 Comments

View more comments

nohone said,

No, you made up the "fact" that Microsoft does this. No proof, no evidence, just spouting pure unsubstantiated BS and then getting upset when people call you on it. You are no better than what you are claiming MS is doing, and admitting that you don't know if it is true or not, but since it fits into your dislike of a company, then it must be true. If we were to be making up things such as you did, but directed towards Google, you would be running around calling us haters, and trying to destroy the "good" reputation of Google. Sad, just really sad.

You're under the assumption that I "hate" Microsoft. Since I don't, I guess everything else you said is nothing more than fanboy rage. For the record, I'm not upset.

Matthew_Thepc said,

No, it's not my first day on the Internet. If Microsoft is paid for each and every result, how come I can (after the holiday season xD) sign up to list my product for free? http://advertise.bingads.micro...h-advertising/bing-shopping

What you're saying just doesn't make sense. Sure, I'm not denying that they might do something else, but here we're just talking about paying to get into the results. Come back with some proof to back up your statement and we'll take you seriously.

Good for you? What I'm saying makes perfect sense. Companies say "We don't do this, but so and so does!" and it turns out, so do they. Isn't the first time and won't be the last time. It's just this time it's Microsoft so the fanboys are all butthurt about my calling BS on the whole thing.

I don't have to prove anything to anyone. You're under the assumption that I care whether or not anyone believes me here....I really don't.

nekkidtruth said,

You're under the assumption that I "hate" Microsoft. Since I don't, I guess everything else you said is nothing more than fanboy rage. For the record, I'm not upset.

Sounds like you are quite upset to me, otherwise you would have dropped the issue. Instead, you are going on the attack because you don't like that people are objecting to you inventing the "truth"

nohone said,

Sounds like you are quite upset to me, otherwise you would have dropped the issue. Instead, you are going on the attack because you don't like that people are objecting to you inventing the "truth"

I guess your reading comprehension skills need some work. Nowhere did I say it's "truth". I simply said if you're naive enough to believe the ad, I suppose it's cute....and then your typical comment trolling started. The rabid fanboys started jumping in like the self-appointed Microsoft defenders they are (mainly you) and demanded proof...LOL Whatevs.

nekkidtruth said,

What I'm saying makes perfect sense. Companies say "We don't do this, but so and so does!" and it turns out, so do they. Isn't the first time and won't be the last time. It's just this time it's Microsoft so the fanboys are all butthurt about my calling BS on the whole thing.

but I just posted a link which completely disproves your statement - it allows merchants to sign up for free.

I don't have to prove anything to anyone. You're under the assumption that I care whether or not anyone believes me here....I really don't.

Then...what's the point of commenting? Normally people comment publicly because they want people to read it and believe them. This is a bad excuse for not backing up your claims. Come back with a good, well supported claim against Bing on the matter (and yes, I assure you, there are some on the Internet that are pretty easy to find) and I'd love to discuss it with you. But since you don't care whether anyone here believes you (and it would probably be better for both of us), I'll just stop commenting otherwise.

Matthew_Thepc said,

but I just posted a link which completely disproves your statement - it allows merchants to sign up for free.

Then...what's the point of commenting? Normally people comment publicly because they want people to read it and believe them. This is a bad excuse for not backing up your claims. Come back with a good, well supported claim against Bing on the matter (and yes, I assure you, there are some on the Internet that are pretty easy to find) and I'd love to discuss it with you. But since you don't care whether anyone here believes you (and it would probably be better for both of us), I'll just stop commenting otherwise.

...k?

nekkidtruth said,

I guess your reading comprehension skills need some work. Nowhere did I say it's "truth". I simply said if you're naive enough to believe the ad, I suppose it's cute....and then your typical comment trolling started. The rabid fanboys started jumping in like the self-appointed Microsoft defenders they are (mainly you) and demanded proof...LOL Whatevs.

No, you didn't write the word "truth." But when you write things such as

Microsoft is doing what every other company does when marketing. They claim someone else does something they don't do, even if they do it themselves.

There you are clearly stating that Microsoft is lying because they say they don't do it, you say they are, than balk at the idea of being asked to backup your claims, and whine about people asking for proof about those claims, calling others fanboys.

nohone said,

No, you didn't write the word "truth." But when you write things such as


There you are clearly stating that Microsoft is lying because they say they don't do it, you say they are, than balk at the idea of being asked to backup your claims, and whine about people asking for proof about those claims, calling others fanboys.

Since it's obvious this is really burning your butt, your rage started over my original comment. Which btw, was simply stating that you're naive if you believe Microsoft doesn't get paid for search results and or ranking. So far, not a single fanboy has disproved this. I've also only called out a corporate entity for doing what every corporate entity does. It's not my fault you've been living under Steve Ballmer's desk for so long that you're unable to read properly.

@Matthue_Thepc, as for the link you've posted, all it proves is you're able to post something for free. So? Doesn't mean there aren't options once you're a member and or have an account to buy your way anywhere. Regardless, seems to me like people like to play post police on the Internet. I have an opinion and am entitled to it. I don't have or need to provide proof of anything. Silly trolls.

nekkidtruth said,

Since it's obvious this is really burning your butt, your rage started over my original comment. Which btw, was simply stating that you're naive if you believe Microsoft doesn't get paid for search results and or ranking. So far, not a single fanboy has disproved this. I've also only called out a corporate entity for doing what every corporate entity does. It's not my fault you've been living under Steve Ballmer's desk for so long that you're unable to read properly.

@Matthue_Thepc, as for the link you've posted, all it proves is you're able to post something for free. So? Doesn't mean there aren't options once you're a member and or have an account to buy your way anywhere. Regardless, seems to me like people like to play post police on the Internet. I have an opinion and am entitled to it. I don't have or need to provide proof of anything. Silly trolls.

I heard that google uses the information they steal from the email they scan for their ads to find where you live, then install hidden cameras in people's houses, then sell them on the internet. It is true, I saw a secretly recorded porn video of you (you were alone, of course) earlier today. And don't you ask for proof or deny it, because if you do then it only means it is even more true, and means you are a butt hurt fanboy full of rage who didn't do anything to disprove my claim.

nohone said,

I heard that google uses the information they steal from the email they scan for their ads to find where you live, then install hidden cameras in people's houses, then sell them on the internet. It is true, I saw a secretly recorded porn video of you (you were alone, of course) earlier today. And don't you ask for proof or deny it, because if you do then it only means it is even more true, and means you are a butt hurt fanboy full of rage who didn't do anything to disprove my claim.

Google probably does. I'm not the type to blindly follow behind a corporation believing they don't do anything wrong, ever. Was a good attempt though.

nekkidtruth said,
Was a good attempt though.

Sounds like you are denying what I wrote. People have done this before, so why wouldn't google? You butt hurt fanboy! How long have you been under Brin's desk? Stand up, wipe your mouth, and say thank you.

nohone said,

Sounds like you are denying what I wrote. People have done this before, so why wouldn't google? You butt hurt fanboy! How long have you been under Brin's desk? Stand up, wipe your mouth, and say thank you.

I don't need to wipe my mouth, I'm pretty good that way.

nekkidtruth said,
If you're naive enough to believe Microsoft doesn't get paid for it's search results and or product ranking, yes....I suppose this is cute... *rolls eyes*

OK time to go to the bed. Let the grown ups comment.

Hah. The music sounds like something that could come from Desperate Housewives ^^ I have no experience with either Bing or Google's shopping search things but I'm sure it isn't as bad as Microsoft advertises here

Ambroos said,
Hah. The music sounds like something that could come from Desperate Housewives

Actually... both the writing and music just sounds and feels like it should have originated from Pushing Daisies.

I am not really sure how this works. For example. Does a retailer pay Google to advertise all products they carry or a single product. How does this work for the consumer.

I did a test on Google's and Microsoft's shopping page for "Sony A77" and then compared the results. The Sony A77 is a camera. Google's results had more products listed that I was looking for then Microsoft. Microsoft's results listed a lot of things related to the A77 camera like bags, battery's lens. Then I did a search for "SLT-A77VQ" which is the camera with a lens. I believe it is specific enough where only the camera and lens kit should show up. Both companies results got better but Google's was still the best.

Keep in mind I have only been talking about the product and not the price. So who had a better price? Google had a better price in both searches. I also did a bunch of various searches using key words looking for the camera and lens kit. In all searches Google had the better price. Based on my results Google had the better prices. If the retailers are paying Google to favor and list their site or product it would not matter to me since the price is the best anyway.

I did a test on a very specific product so I also did a test on something specific but not by manufacturer. I searched for "organic cane Sugar 24 oz". The brand Woodstock shows up at the top for both sites. The price on Google is way higher then the price on Microsoft. Does that mean that it is true that Google jacks up the price. Who knows. Results on both pages are similar and the prices vary but are close. Look at the Domino brand and it is the same product but cheaper on Google. Once again Google has better prices.

The only thing I am really sure about is that I like the shopping page and results better on Google. There are pictures and if the products are the same they are grouped. The layout is better and easier to search through. Reading a list like Google has is a lot easier then a grid like Microsoft has. Maybe I like Google's shopping page better since I have been using their site for such a long time. The best thing to do is use both search engines and others to get a good comparable price.

Why this is pure bull****?
Because, if microsoft had the no1 search engine in the world, they would probably do the same to monetize it! Favor their advertisers/clients.
This is a vicious circle, don't be deceived that easily, don't think for a second they would be saints!
Don't get scroogled, wait to get scamosoft... (gently as the soft implies}

tomasse said,
Why this is pure bull****?
Because, if microsoft had the no1 search engine in the world, they would probably do the same to monetize it! Favor their advertisers/clients.
This is a vicious circle, don't be deceived that easily, don't think for a second they would be saints!
Don't get scroogled, wait to get scamosoft... (gently as the soft implies}

The difference is that Google relies on all that advertiser money to be so profitable, it's their core business. MS has many, many services and I dare say they could probably survive perfectly well with no advertiser returns on Bing, probably...

Haha even though I am a Google fan I have to admit that "sroogled" sounds really funny...don't get scroooooogled this yeah [x

Commenting is disabled on this article.