Microsoft's "Honestly" series of TV commercials began running on the broadcast and cable networks in November, but up until this week, the ads all featured fictional characters promoting either the company's own hardware products or those that used its operating systems. The latest commercial in the campaign, which started running this week, is a bit different as it uses a real person; Seattle Seahawks quarterback Russell Wilson.
Wilson may have lead the Seahawks to victory in this year's NFL Super Bowl, but in the new "Honestly" ad, he's not on the football field but in a barber shop. He talks to the camera about how the "off" season really isn't time off for him. Wilson uses Microsoft's Surface Pro 2 tablet for tasks like watching game films on the go. He also uses the OneNote app to keep his schedule of activities straight and the Skype app to chat with the children Wilson works with as part of his charity efforts.
It's a natural for Wilson to be picked by Microsoft as a spokesperson for the Surface Pro 2, since the Seahawks are the company's home NFL team. Indeed, an employee at Microsoft, communications manager Ryan Asdourian, also takes on the role of Blitz, the Seahawks' costumed mascot, during the team's home games.
Source: Surface on YouTube