Microsoft's new Windows Phone ad touts Lumia 1020, continues fight against Apple, Samsung

Microsoft's made no secret of its desire to market itself against Apple and Samsung's popular mobile products, and its latest advertisement, which touts the Nokia Lumia 1020, continues the company's battle against the iPhone and Galaxy smartphones.

The new commercial, which is scheduled to air during MTV's Music Video Awards on Sunday, serves as a continuation of Microsoft's wedding fight commercial that featured iPhone and Galaxy smartphone owners battling over which product was better. The Lumia 1020 commercial, set at a children's play as parents watch, features many of the same actors from the wedding fight commercial, which promoted the Lumia 920.

As with the previous commercial, the new advertisement shows iPhone and Galaxy owners trying to get the best camera shots before physical fights break out. The commercial eventually cuts to a woman who asks her husband why they aren't fighting to get closer to take a picture, with the husband responding that they don't need to with the Lumia 1020's 41-megapixel camera and zoom.

Microsoft's advertising efforts for its Windows Phone and Windows mobile devices have increasingly focused on promoting their capabilities that differentiate them from the leading competition, including a recent commercial that showed how a touchscreen Windows 8 device can multitask better than an iPad.

Source: Microsoft (YouTube)

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38 Comments

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Mortis said,
The tetris OS continues its trolling campaign!

You probably never had a WP. Everyone I know who owned another mobile OS and went to WP feels very delighted. Smooth, clean, easy and affordable...

We took some family to watch the sunrise at Haleakala recently. It wasn't surprising to see all the smart phones, but I did have to laugh at the iPad being used...

I liked this one better. The ending was perfect too hahah!

It's so odd how often hit and miss Microsoft is when it comes to advertising though.

kinpin said,
Nice but but I think the wedding one was better.

This one had a point. the wedding one didn't. that was just showing people fight. this was saying Nokia has a better camera indeed,

S3P€hR said,

This one had a point. the wedding one didn't. that was just showing people fight. this was saying Nokia has a better camera indeed,

Agreed. But MS also needs to bring out ads touting Live Tiles and Kids Corner. I think the latter is a deal breaker for parents. I use it and boy its a life saver. Never have to worry about mobile bills when the phone is with my daughter who wants to play some games or watch some cartoons.

Kunal Nanda said,

Agreed. But MS also needs to bring out ads touting Live Tiles and Kids Corner. I think the latter is a deal breaker for parents. I use it and boy its a life saver. Never have to worry about mobile bills when the phone is with my daughter who wants to play some games or watch some cartoons.


Microsoft has great products but they suck at telling the story and the thoughts behind their products. There are not anough people knowing about all the thoughts behind live tiles and Kid's corner and social integration in windows phone.

yowanvista said,
At least they're right, nobody uses that dreaded WP.

It has its issues and lack of features, all which will get better over time. Calling it dreaded is a bit of a stretch though.

The guys above who want to buy this phone in order to leave their DSLR at home, I'm assuming are just casual photographers. Good phone for quick pics, but if I were going on vacation with the family or going to an important event, no phone can come close to a good DSLR.

scumdogmillionaire said,
Ever managed your DSLR at Disneyland for 6 days? It becomes tedious real quick.
Yes, I did it at Disney World and Key West for 2 weeks back in July. Photos are impeccable. Just the shots I got in Key West was worth the hassle of carrying around my DSLR. This phone has its uses though.

scumdogmillionaire said,
Ever managed your DSLR at Disneyland for 6 days? It becomes tedious real quick.
Hell, a 1 day hiking trip is too much hassle for a DSLR. My wife brought her Nikon with us to Starved Rock State Park in IL, and it was a PITA because we kept having to stop so she could set up and get a good shot, while I could whip out my 920, get the shot and keep moving.

Yep the photos come out great with the DSLR. But we already have a lot from DL. I doubt I'd not bring the DSLR but man, some days carrying that around the park itself, taking a picture, replace lens cap, remove lens cap, another picture, replace lens cap, cover camera in splash mountain, etc... and worry about where the family is. It's a loooooot do deal with.

scumdogmillionaire said,
Yep the photos come out great with the DSLR. But we already have a lot from DL. I doubt I'd not bring the DSLR but man, some days carrying that around the park itself, taking a picture, replace lens cap, remove lens cap, another picture, replace lens cap, cover camera in splash mountain, etc... and worry about where the family is. It's a loooooot do deal with.
The DSLR is great for those special shots. You made a very good point, you feel like you are paying attention more to your camera than the vacation itself!

DBrandUSA said,
The DSLR is great for those special shots. You made a very good point, you feel like you are paying attention more to your camera than the vacation itself!
I can agree with that. I've caught myself many times worrying about getting that special shot while forgetting about the vacation.

Nice ad! I like the continuation of the wedding one.

My wife and I have 920's but I'm tempted to upgrade one of them to the 1020 for our next Disneyland trip in October and leave the DSLR at home and see how it goes.

Edited by scumdogmillionaire, Aug 22 2013, 2:21pm :

We recently just went to Disneyworld, I found it cumbersome to use the Nikon DSLR. The Lumia 1020 took fantastic photos; didn't regret it for a moment! We used both, but the Nokia really shined in dark room/rides where the Nikon simply couldn't compete.

I am actually waiting for the phablet to come out. I will upgrade from my 920 to a new Lumia when WP8.1 comes out and the new hardware comes out, especially higher resolution screens.

DBrandUSA said,
We recently just went to Disneyworld, I found it cumbersome to use the Nikon DSLR. The Lumia 1020 took fantastic photos; didn't regret it for a moment! We used both, but the Nokia really shined in dark room/rides where the Nikon simply couldn't compete.

Care to share any photos?
I am too worried about its shutter lag. Is it something you noticed or did it interfere in your shooting? Did you miss any shots due to it?