Microsoft's newest Internet Explorer TV ad is made for touch and possibly your feelings

If you follow Microsoft's TV ads and Internet videos, you know that the ones made to help promote Internet Explorer have been funny and, well, a little off the beaten path for the past couple of years. This week, the company released its latest TV ad for IE, and as it turns out, it's bit more serious.

The clip, as posted on YouTube, doesn't even show IE in action for the first two thirds of the commercial. Instead, it shows a baby boy learning about the world by touching various objects and textures with his hands; everything from an egg to sand to a monkey doll.

The final few seconds of the clip finally show the boy touching a Windows 8.1 tablet (it looks like a member of the Surface family).  He uses IE11 to play an educational game on a website that's been made for touch interaction. The obvious idea here is that humans interact with the world in large part by touching and that IE11 on Windows 8.1 has been made with an emphasis for devices with touchscreens. While it's not really a funny or quirky video, this new IE promo certainly gets the "touch" theme across effectively.

Source: IE on YouTube

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32 Comments

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I have been interacting with my computer with touch for ages. I touch my keyboard keys and my mouse. Nothing beats touch but I wonder what the alternative would be? Using mind control? Interesting. :)

Sorry MS, but I not going anywhere near IE, you lost me years ago to other browsers. I'm not interested in hearing about your "touch" nonsense that you keep contaminating your products with (like Windows 8). Better hurry up on that start menu since I'm not buying into your belief that touch is the best because it is clearly not the case with PC's. Touch is for phones, tablets and other devices but NOT PC's. Stop trying to turn PC's into tablets MS, because that strategy isn't working out so well.

WinMetro said,
Sorry MS, but I not going anywhere near IE, you lost me years ago to other browsers. I'm not interested in hearing about your "touch" nonsense that you keep contaminating your products with (like Windows 8). Better hurry up on that start menu since I'm not buying into your belief that touch is the best because it is clearly not the case with PC's. Touch is for phones, tablets and other devices but NOT PC's. Stop trying to turn PC's into tablets MS, because that strategy isn't working out so well.

Please continue to ONLY speak for yourself. I want touch on everything. Why limit myself from all avenues. Touch for flowcharting is awesome. Touch for spreadsheet manipulation is awesome. Touch for data entry between spreadsheets and forms without import is far faster than mouse and keyboard.

Edited by NastySasquatch, May 10 2014, 2:35am :

I'm no big fan of some decisions made with Windows 8, but touch is the future. The PC wont be this thing you just sit at and use and then leave. Your phone, wall, table, car dash, PC, tablet, bathroom mirror, etc will all be one seamless experience for you to interact with. Microsoft is laying the ground work with Windows 8.

Did they make mistakes? Sure. Did Columbus land in India?

WinMetro said,
Sorry MS, but I not going anywhere near IE, you lost me years ago to other browsers. I'm not interested in hearing about your "touch" nonsense that you keep contaminating your products with (like Windows 8). Better hurry up on that start menu since I'm not buying into your belief that touch is the best because it is clearly not the case with PC's. Touch is for phones, tablets and other devices but NOT PC's. Stop trying to turn PC's into tablets MS, because that strategy isn't working out so well.

This goes back to what I've been saying for years - for Microsoft the way they spur on sales is to take a piece of technology then abuse the hell out of it to spur on more sales but the problem with touch is the following: beyond the phone/tablet and the initial excitement of owning a new computer you'll find that the average person is quite happy with a mouse/touchpad and a keyboard. NastySasquatch you don't speak for the average person - you my friend remind me very much of the gentleman who had a Zune tattoo only to regret it not too long after getting it. Just wait and you'll find that in a years time you'll look back on your comment and ask, "what the hell was I thinking".

Mr Nom Nom's said,

This goes back to what I've been saying for years - for Microsoft the way they spur on sales is to take a piece of technology then abuse the hell out of it to spur on more sales but the problem with touch is the following: beyond the phone/tablet and the initial excitement of owning a new computer you'll find that the average person is quite happy with a mouse/touchpad and a keyboard. NastySasquatch you don't speak for the average person - you my friend remind me very much of the gentleman who had a Zune tattoo only to regret it not too long after getting it. Just wait and you'll find that in a years time you'll look back on your comment and ask, "what the hell was I thinking".

Umm, I'm still trying to figure out what mouses are for actually. 90% of the time my mouse sits on my desk not being used. This has been true for the last 20 years.

when they make these ads, do they go back and ask anybody who watched it: are you going to use IE now? because I'm most certain this type of ad doesn't make a difference.

If the web was made for touch, I'm sure onclick, onmousehover, onmouseout, etc. wouldn't have been such fundamental javascript events...

n_K said,
If the web was made for touch, I'm sure onclick, onmousehover, onmouseout, etc. wouldn't have been such fundamental javascript events...

Onclick is just tapping. You can also do hovers in metro IE by tap and hold. Unlike Android (don't know about iOS) tap and hold doesn't overlay your screen with a menu that if you tap away from will hide the thing you were hovering over.

Cute ad. However, my young daughter would argue that Internet Explorer is much better with a mouse and keyboard.

JHBrown said,
Cute ad. However, my young daughter would argue that Internet Explorer is much better with a mouse and keyboard.

You must be speaking of the Wrong IE because IE "Metro" is the best browser on the market for touch.

Your daughter is very perceptive. She is joined by the vast majority of PC users who use mouse/keyboards for their interaction.

JHBrown said,
Cute ad. However, my young daughter would argue that Internet Explorer is much better with a mouse and keyboard.

I'd argue that once they add Flow support to the W8 touch-screen keyboard, it may be faster to write on that one than on a physical keyboard, especially an uncomfortable one, like many laptops nowadays seem to have.

About mouse, that would be a personal choice, I'd guess.

nickcruz said,

You must be speaking of the Wrong IE because IE "Metro" is the best browser on the market for touch.

I agree. IE Metro is the best touch browser out there... If only they would let me add adblock! =)

Too bad it doesn't block Flash ads. Some websites still use Flash so I have to have that enabled. -_-

... oh wow, you can actually whitelist websites for Flash. That's great!

IE actually supports touch WAY BETTER than any other browser on Windows. Chrome only very recently got ###### pinch zooming that doesn't suck on Windows but it often crashes the browser when I try to pinch zoom. Firefox still just changes the zoom level which is very slow. Only IE works correctly.

I also prefer metro IE to any other touch browser.

elenarie said,

I'd argue that once they add Flow support to the W8 touch-screen keyboard, it may be faster to write on that one than on a physical keyboard, especially an uncomfortable one, like many laptops nowadays seem to have.

About mouse, that would be a personal choice, I'd guess.

Maybe if you can't touch type. But if you can't touch type you probably can't flow correctly. My mother can't touch type and using the flow keyboard is impossible for her since she doesn't instantly know where every letter is.