Microsoft's OEM head departs; unrelated to Surface reveal

The head of Microsoft's division that deals with its OEM partners is now leaving that position, but will stay on with the company. Bloomberg reports that, according to a statement from Microsoft, "As a result of long term planning, Steven Guggenheimer will move on from his current role as CVP of the OEM Division effective July 1, to coincide with the start of Microsoft’s fiscal year."

Guggenheimer was head of the division for over four years. Microsoft added, "He is taking on a new senior leadership role at the company, and further details will be provided when finalized." Guggenheimer will take a sabbatical from Microsoft before he returns to his new, unnamed, role at the company, according to Bloomberg. He will be replaced as head of the OEM division by Nick Parker, who is currently the vice-president of marketing for that part of Microsoft.

Guggenheimer's departure comes just a few weeks after Microsoft announced that it will launch its first PC hardware product, the Surface tablet, in both Windows 8 Pro and Windows RT versions. Some have speculated that this move could cause some friction between Microsoft and its various OEM hardware partners such as HP, Dell, Lenovo and others. Microsoft said today that Guggenheimer's departure from the OEM division is unrelated to the Surface tablet reveal.

Source: Bloomberg

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rev23dev said,
In other words: Steven Guggenheimer gets promotion.

+1. Quite the sensationalist news story...

I've often wondered, as ridiculous as these stories look to us, how utterly ridiculous do they look to the people actually involved? LMAO!

It's about ad-revenue. Some writers for neowin have great stories, some... don't.

The more sensationalist, the more comments, the more ad-revenue.

greenwizard88 said,
It's about ad-revenue. Some writers for neowin have great stories, some... don't.

The more sensationalist, the more comments, the more ad-revenue.

um, that's how it is for all news sites even television news. no difference. what's your point?

ctrl_alt_delete said,

um, that's how it is for all news sites even television news. no difference. what's your point?

No, no its not how all are.

Neowin chooses to pay based on hits and comments, encouraging authors to write sensational titles and articles.

Some websites pay a flat rate per article, thus not encouraging authors to use ridiculous headlines, etc.

ctrl_alt_delete said,

um, that's how it is for all news sites even television news. no difference. what's your point?

That may be but some Neowin authors do a poor job of concealing this fact in comparison to other news and publicity services. Considering this has been pointed out multiple times it proves how the authors make the titles so obviously misleading to garner more ad money. This is obvious, no need for readers to point out every time.

We have the choice to visit this site, so lets try not to waste energy in repeatedly being critical of the articles' flaws and blemishes. It is important for us readers to not become frustrated by them by recalling the site's motto: Where unprofessional journalism looks better. But that's just my thoughts I felt were needed to be said to each their own

M_Lyons10 said,

+1. Quite the sensationalist news story...

Actually I find (most) titles here to be quite objective and to the point. You should see what kind of ridiculously exaggerated titles are present in our news papers.