Microsoft's OS leader: Buying Lumia "will help" other Windows Phone OEMs

Microsoft's announcement late on Monday that it will be buying Nokia's smartphone hardware division, including its Lumia brand, would seem to be the death knell for Windows Phone devices made by other third party companies. Currently, Samsung, HTC and Huawei are the only other businesses that make hardware that runs on Microsoft's mobile OS.

However, in an official blog post, Terry Myerson, the recently named head of Microsoft's Operating Systems division, claims that the company's purchase of Nokia's Lumia business " ... will help make the market for all Windows Phones, from Microsoft or our OEM partners." He added:

We have exciting ideas, and so do our OEM partners. Our partners bring innovation, diversity and scale to Windows. I’m always thrilled by the beautiful new device designs our partners are continually bringing to market. There’s a breadth of choice in form factor, finish and materials that deliver unique devices at a variety of price points. These devices feature innovative high resolution displays, audio, cameras, multi-finger touch screens, creative new hinge designs, new sensors, and other hardware enhancements that provide choice in the market and great experiences for users.

While that line of reasoning might work with Windows 8 and 8.1, which will be installed on a ton of new PCs made by many, many OEMs, we have some doubts about if this situation will stay the same with Windows Phone. Now that Microsoft will be acquiring the Lumia business from Nokia, there willl only be three OEMs left, and none of them have had the sales success for their Windows Phone products compared to Nokia's devices.

While Microsoft may state in public that Windows Phone will continue to be available to OEMs, the question is whether or not those companies will choose of their own accord to stop producing new products using that OS. Only time will tell.

Source: Microsoft | Image via Microsoft

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Because Microsoft may want to build an image as a quality brand?

"Android" doesn't imply quality since it can be installed on budget phones with crap hardware, as well as premium hardware. So "Android" itself doesn't tell anything about quality. Maybe Microsoft want "Windows Phone" to say something about quality. This is the same reason Apple doesn't license OS X or iOS, anyway.

Edit: Hmm, I just noticed that double negative in your post! <_<

Who will buy BlackBerry, I wonder?

The problem with WP OEMs is the pack of real commitment given its market share. With Android, the OS sells the device. With WP? Not so much, and I love WP. Generally, it seems OEMs do the bare minimum, with little push to improve the baseline, add custom apps, do any marketing, etc. Nokia has done all these things, and honestly? I think they've done more for WP than Microsoft has!

Can't say I really agree with him, unless maybe OEMs decide to to focus on low cost budget hardware leaving the Lumia's covering the high end.

Mr_Self_Destruct said,
Can't say I really agree with him, unless maybe OEMs decide to to focus on low cost budget hardware leaving the Lumia's covering the high end.

Lumia has taken over the low end too...

I don't think the other OEM's are going to respond favorably at all...

The question is, do they need to? Apple has proven that a single OEM can have tremendous success in a market (And Nokia offers a lot more choice)... I see Microsoft positioning their Nokia business much in this way...

google buy motorola..then microsoft buy nokia.. microsoft always be the follower nowadays..
and for nokia..their fate might be different if they chose Android last time..they could stop Samsung..but too late already.. R.I.P nokia

Microsoft started messing with Nokia long before Google with Motorola. Google was scared that Microsoft will also mess with Motorola (week before it buy deal announcement Motorola declared that they are interested in making WP phones ). Two mayor phones manufacturers in Microsoft basked was to much for Google so they stepped in.

digitheatre said,
google buy motorola..then microsoft buy nokia.. microsoft always be the follower nowadays..
and for nokia..their fate might be different if they chose Android last time..they could stop Samsung..but too late already.. R.I.P nokia

No they couldn't. If you ever knew the behind the scenes work on Samsung in retail you'd know Nokia could never stop them. Samsung buys market. They do this buy selling really low to stores to they make more on Samsung device while selling cheaper. At the same time samsung over promise so specs and warranty, giving warranties the product isn't designed to last for.

This gives them three points of attack
- stores want to sell them
- customers see they're cheap and have good warranty with good specs and want them.
- customers start talking them up to their friends since they think they're better than they actually are.

digitheatre said,
google buy motorola..then microsoft buy nokia.. microsoft always be the follower nowadays..
and for nokia..their fate might be different if they chose Android last time..they could stop Samsung..but too late already.. R.I.P nokia

I just can't believe that anyone still feels that Nokia would have been better off competing in the crowded Android space... Absurd.

M_Lyons10 said,

I just can't believe that anyone still feels that Nokia would have been better off competing in the crowded Android space... Absurd.

You're spot on! They're better off competing with themselves in the WP market.

"Microsoft's OS leader: Buying Lumia "will help" other Windows Phone OEMs"

just like microsoft deciding to make surface tablets "is helping" to make their oems happy. yeah right.

Albert said,
"Microsoft's OS leader: Buying Lumia "will help" other Windows Phone OEMs"

just like microsoft deciding to make surface tablets "is helping" to make their oems happy. yeah right.

What do the OEMs lose out on exactly? MS has given them a head start, also a price advantage and I don't see them complaining about it. MS's marketing push behind Surface also helps them because when you walk into a shop and see more than just the Surface there and at lower prices you could end up with something different even if the Surface is what made you go into the store in the first place.

OEMs have been failing on their own for years anyways, they screwed up time and again and really only have themselves to blame for it. MS does, and has done, lots of reference designs on things, shared them with OEMs and only seen it ignored. At some point you have to do more if your "partners" are dropping the ball.

Albert said,
"Microsoft's OS leader: Buying Lumia "will help" other Windows Phone OEMs"

just like microsoft deciding to make surface tablets "is helping" to make their oems happy. yeah right.

OEM's needed that push to bring solid devices to market. Though I feel the phone space is VERY different, in the tablet space, I think Microsoft's involvement was needed and will continue to drive the market forward.

HTC and Huawei already helped themselves enough with their retarded 4Gb models that require regular full resets to clear the reserved space.

francescob said,
HTC and Huawei already helped themselves enough with their retarded 4Gb models that require regular full resets to clear the reserved space.

But but but WP does not need specs???

DaveBG said,

But but but WP does not need specs???
It is very efficient compared to Android (what isn't) but it still needs storage.

DaveBG said,

But but but WP does not need specs???

You could have the same problem even on a 64gb phone: every attachment you open, skydrive upload or apps data can reserve space that can no longer be freed. Nokia put at least 8gb on every phone and they also released an app to free part of the reserved space, those manufacturers instead completely ignored the problem and released phones where the little available space make this problem extremely frequent and not only that, they are also lagging with the updates that are supposed to help with the issue.

francescob said,

You could have the same problem even on a 64gb phone: every attachment you open, skydrive upload or apps data can reserve space that can no longer be freed. Nokia put at least 8gb on every phone and they also released an app to free part of the reserved space, those manufacturers instead completely ignored the problem and released phones where the little available space make this problem extremely frequent and not only that, they are also lagging with the updates that are supposed to help with the issue.

Isn't that an OS issue? Shouldn't Windows Phone force apps to release the space or do it for them?

MidTxWRX said,

Isn't that an OS issue? Shouldn't Windows Phone force apps to release the space or do it for them?

It certainly is an OS issue and Microsoft is just as responsible for allowing devices to have only 4Gb of internal memory and for taking so much time to find a solution. But manufacturers simply chose to ignore the issue, just like they did and still do for 4Gb Android devices where the memory fills up just as quickly, they preferred turning the whole devices into trash for saving a couple of bucks on the internal memory. Manufacturers like those, that prefer fighting to the last saved cent and ignoring completely the damage they do to the users, couldn't deserve anything less than getting their asses kicked out of the market.

Pal, the memory costs cents especially in the bulk quantities which manufactures buy. I bet there is no big difference between 4GB and 8GB or even 16GB memory block. Not only that but they even use slower memory than many SD cards which we know the market price is also not that huge in those sizes.

MidTxWRX said,

Isn't that an OS issue? Shouldn't Windows Phone force apps to release the space or do it for them?

It was and has been resolved / improved... But at the same time, any OS is going to need a minimum amount of storage to operate properly... I understand they want to position these low end devices so that they don't step on the market for the mid-range devices, but even so, 4GB is absurdly small and would choke any OS after a short period. That doesn't even allow enough space to properly manage and clean up resources...

DaveBG said,
Pal, the memory costs cents especially in the bulk quantities which manufactures buy. I bet there is no big difference between 4GB and 8GB or even 16GB memory block. Not only that but they even use slower memory than many SD cards which we know the market price is also not that huge in those sizes.

The memory used in phones is not the same used on pendrives/memory cards, phone memory has to sustain many more write cycles so it's usually more expensive or slower, also a device price is usually proportional to the materials costs, adding let's say a 10$ 16gb chip wouldn't simply increase the final price by 10$, usually a final product is about 3x more expensive than the raw costs. That said I perfectly agree with the fact that they could have spent those extra cents rather than FUBAR-ing the whole phone to save them, it's the reason why I blamed the manufacturers rather than just Microsoft that let them set such a low standard.

M_Lyons10 said,
It was and has been resolved / improved...

Only if you have an unbranded Samsung or high-end Lumia (920/820), everybody else is still left in the cold.