Microsoft Corp. today announced its Real-Time Collaboration Business Unit is adding "Live" to its product names, communicating the value of the solutions for customers -- live communication across and between global companies. "Our customers told us they could better understand and relate to 'Live' and associated it with the potential to do more things while connecting with other people," said Dustin Grosse, senior director of marketing for the Real-Time Collaboration Business Unit at Microsoft. "The new name reinforces Microsoft's commitment to help businesses realize their potential by achieving optimal efficiency, productivity and agility."
Microsoft® Office Live Meeting 2003, formerly PlaceWare Conference Center, and Microsoft Office Live Communications Server 2003, formerly Microsoft Office Real-Time Communications Server 2003, are distinct yet complementary offerings, so it is fitting that they share a consistent naming convention. Live Meeting also will be part of the Office brand, clearly identifying it as a member of the company's highly anticipated Microsoft Office System of programs, servers and services to be released later this year. Live Meeting will continue to deliver its current expansive feature set, reliability and scalability. Future versions will offer customers increased functionality and capabilities.
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News source: Microsoft Presspass