Microsoft's 'Scroogled' efforts against Google now include t-shirts

Microsoft has been keeping up its "Scroogled" campaign against Google for about a year now, claiming that Google's online user policies constantly invade the privacy of the customers they claim to serve. In October, a study even claimed that the campaign has been successful in driving away people from using Google services like search and Gmail.

Now Microsoft is giving anyone the change to become a walking "Scroogled" ad with a new line up of t-shirts, hats, hoodies and mugs that the company is selling on its Microsoft Store website. One of the t-shirts, as seen above, has Google's Chrome logo with a variation of the "Keep Calm and Carry On" meme, now changed to "Keep Calm while we Steal Your Data." That specific t-shirt is priced at $12 and you can get the same image printed on a mug.

Another t-shirt has a Chrome logo on a spider with the phrase "Step into our Web". Yet another shirt design has the same logo as a head on a humanoid wearing a fedora and trench coat with the phrase "I'm watching you." We have emailed Google to see if they wish to comment on Microsoft's newest product launch.

Source: Microsoft via TechCrunch | Image via Microsoft

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Brilliant fun! It has people buzzing. Google I'm sure couldn't care less. People take this stuff too seriously.

I can't believe they knocked out a 'Keep Calm' clone t-shirt. Just when that meme has become so passé and overused, Microsoft make some marketing materials out of it. I think that pretty much sums up Microsofts marketing efforts, frankly.

Not just their marketing, they`ve been late to the game in quite a few things lately, meaning some have been half baked!
Things do seem to be turning round but they really need to start moving faster and really grabbing peoples attention in a good positive way, not all this negative bu^^sh!!.

Chicane-UK said,
Just when that meme has become so passé

Considering the phrase dates back to almost 4 decades prior to the invention of the word meme itself and is still going strong, I'd hardly say it's become "passé".

Romero said,

Considering the phrase dates back to almost 4 decades prior to the invention of the word meme itself and is still going strong, I'd hardly say it's become "passé".

Seriously it's been done to death. Surely Microsoft could have come up with something a bit more original ffs..

Chicane-UK said,

Seriously it's been done to death. Surely Microsoft could have come up with something a bit more original ffs..

Ah well, those who don't like MS or their line of attack are surely not going to have a change of heart if the company decides to use an alternate phrase. Anyway, that's about all the discussion this subject is worth...

Romero said,

Ah well, those who don't like MS or their line of attack are surely not going to have a change of heart if the company decides to use an alternate phrase. Anyway, that's about all the discussion this subject is worth...

I knew it would come down to being accused of being anti-Microsoft, purely because of having a negative opinion about them.. which really isn't the case. I'll use whatever platform gets the job done, and professionally I'm a Windows system administrator for a 500+ server estate. If I hated them so much I'd have made moves to find an alternate line of work

FWIW that was a generic comment and not directed at you (although you seem to fall into the category of people who, while not hating MS, don't like their line of attack, which is why I inserted an "or" in there). The validity of the comment stands - people who've already made up their minds for or against a company no matter what it does can't be persuaded otherwise by such campaigns.

I'm simply against fanboys of any persuasion, and like most people (including you) use hardware and software from most of the major companies. I take every chance I can get to praise companies for the good as well as harshly criticize them for the bad. Google does lots of things well, but when it comes to issues of privacy then, purely because of how they make their profits, on this issue I trust an Apple or a Microsoft any day over Google.

Romero said,
FWIW that was a generic comment and not directed at you (although you seem to fall into the category of people who, while not hating MS, don't like their line of attack, which is why I inserted an "or" in there). The validity of the comment stands - people who've already made up their minds for or against a company no matter what it does can't be persuaded otherwise by such campaigns.

I'm simply against fanboys of any persuasion, and like most people (including you) use hardware and software from most of the major companies. I take every chance I can get to praise companies for the good as well as harshly criticize them for the bad. Google does lots of things well, but when it comes to issues of privacy then, purely because of how they make their profits, on this issue I trust an Apple or a Microsoft any day over Google.

Have to admit as a long term supporter of Google my enthusiasm for them is starting to fade quite quickly. Their pig headed push to integrate everything into Google+ which the cynic in me would say is purely driven by their determination to beat Facebook and not for any real benefit for their users, is starting to drive me crazy. Couple that with the change to YouTube comments recently which anyone who's anyone on YouTube seems to universally agree was a terrible decision.. really they need to sort themselves out

Even getting fed up enough to the extent that that I'm considering the painful process of moving to a different email provider after 7 or so years of GMail being my only email account.. it's going to be a real chore, but feel like it needs to be done

I'm with you 100% regarding the bone-headed YouTube decision. A desperate attempt by Google to prop up their floundering Facebook competitor is what it is, users be damned.

Somehow GMail never became my primary account. I was a paid user of Yahoo's offering (have had my account for a decade and a half now, which is eons in internet time!), although of late I've started using Outlook.com as well. My GMail account was mostly used for cloud backup (before the term went mainstream) using GMailFS.

If you're serious about switching mail providers then Ed Bott over at ZDNet had an article recently about it (GMail > Outlook.com).

I'll certainly look into it - but part of me sort of wants to get away from the big providers (GMail, Microsoft, etc) and find something else - just not sure what exactly!

Small but feature-rich, secure and stable with little to no downtime - let me know if you ever attain email nirvana!

Enron said,
If M Dollar stole my data, I'd probably know about it.

That's the point though. If Microsoft want to gather data from you they ask you to give permission using a checkbox that you have to click on, Google tick the checkbox for you, bury that checkbox somewhere in the settings and expect you to find it and untick it.

neo158 said,

That's the point though. If Microsoft want to gather data from you they ask you to give permission using a checkbox that you have to click on, Google tick the checkbox for you, bury that checkbox somewhere in the settings and expect you to find it and untick it.


Sorry, but you make it sound like Google are the only ones that do this. (They aren't)

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