Microsoft's Windows Phone head marks Metro's third birthday

On Oct. 11, 2010, Microsoft officially ditched its outdated Windows Mobile operating system in favor of Windows Phone 7, and the company celebrated with a big press event to show off the first Windows Phone 7 devices (though the phones would not go on sale until Oct. 21). Today, Microsoft's Windows Phone head Joe Belfiore posted up a reminder on the Windows Phone 7 anniversary on his Twitter feed.

The Dell Venue Pro was one of the first Windows Phone 7 smartphones.

His Twitter post was also a reminder that the launch of Windows Phone 7 was the first appearance of Microsoft's Metro user interface of colorful flat tiles made for touchscreens.

Microsoft has since extended the Metro UI to its other operating systems. In 2011, the Xbox 360's dashboard was changed to make it look like the Metro interface. Windows 8 and Windows RT included the Metro look in addition to retaining the traditional desktop interace when they were released in 2012. The upcoming Xbox One will also have a Metro-inspired dashboard when it launches in November.

In mid-2012, Microsoft stopped using Metro as the brand name for the interface, which it now primarily refers to as "Modern." Microsoft has never gone on the record on as to why it ditched the brand, but a Germany company was reportedly threatening Microsoft with a trademark lawsuit if it didn't change the name. Still, the fact that Belfiore even mentioned "MetroUI" in his Twitter post shows that the brand hasn't totally been wiped from the minds at Microsoft.

Source: Joe Belfiore on Twitter | Image via HTC

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After three years this is probably as good as it gets. 10% is ok and it seems reasonable to me after what happened. Normal people, consumers, just don't like the Windows Brand much. People don't like tiles much. MS stopped development of Windows Mobile then did it again With Windows Phone 7. 10% feels about right.

iwillneverstop said,
3 years still less than 10% market share in almost all countries.Hope MS can do better by adding more features and apps.
So how much do you think iPhone has, huh??

Mulsivaas said,
So how much do you think iPhone has, huh??

Yep, somebody here doesn't realize that iPhone has dropped to 13%.

2nd place isn't as far off as you might think.

Yay! Everyone loves this UI, this UI is responsible for selling so many Windows products!

Here in Sydney Australia I have only ever seen about 3 Windows Phones ever.

derekaw said,
Yay! Everyone loves this UI, this UI is responsible for selling so many Windows products!

Here in Sydney Australia I have only ever seen about 3 Windows Phones ever.

We must live in different cities. I see several every day, excluding my own collection of 7 windows phones

Kenny Kanashimi Chu said,
Isn't the name "metro" has been banned or something? correct me if i'm wrong! i heard was called "modern"
Go ahead and read the article for the first time.

I was thinking the same thing... Zune and Windows Media Center (kinda) is where MetroUI made first appearances.

Hopefully now we can call it "MetroUI" (instead of "Metro" or "Metro UI" lol) to avoid any troubles lol.

What are your ideas about a refresh? What might a Metro refresh look like?
I have thought about this myself and I think there is very little room to move, tiles are tiles.

derekaw said,
What are your ideas about a refresh? What might a Metro refresh look like?
I have thought about this myself and I think there is very little room to move, tiles are tiles.

Let us choose the colour of tiles. Give us more themes than dark and light. Make tiles not only flipable, but swipeable.. custom sizes for tiles. Background wallpaper.. more colours, including pastels.
Simple stuff really.

HoochieMamma said,
A dark day in the history of computing.

The responsiveness and enjoyment found in my recently aquired Lumia begs to differ.

Edrick Smith said,
I've still yet to meet a person who owns a Windows Phone -shrug-

You need to get out more then. I see it very frequently now.

Edrick Smith said,
I've still yet to meet a person who owns a Windows Phone -shrug-

wp hit 10%+ in uk and other European markets, i guess it shows how much more we can think for ourselves?

I'm actually seeing them more frequently every day... I feel a little less special now but at the same time glad to see them around more

I hardly see any iPhones here nowadays. Its Lumia rage over here, especially after the 520. Phone vendors are making a fortune off of it.

I see a lot of people through my IT office each week. The only people that I have seen with a Windows Phone "in the wild" are the Microsoft consultants and partners.

Pity, Microsoft didn't limit the MetroUI to phones, but instead got greedy and decided that it would be very suitable for tablets, laptops, and desktops. The marketplace has very clearly shown that is not the case.

TsarNikky said,
Pity, Microsoft didn't limit the MetroUI to phones, but instead got greedy and decided that it would be very suitable for tablets, laptops, and desktops. The marketplace has very clearly shown that is not the case.

^This

TsarNikky said,
Pity, Microsoft didn't limit the MetroUI to phones, but instead got greedy and decided that it would be very suitable for tablets, laptops, and desktops. The marketplace has very clearly shown that is not the case.
More people use Win8 than all of OSX. That market place says a lot of things doesn't it?

TsarNikky said,
Pity, Microsoft didn't limit the MetroUI to phones, but instead got greedy and decided that it would be very suitable for tablets, laptops, and desktops. The marketplace has very clearly shown that is not the case.

my dear lord, do we have the messiah of technology posting here? Or maybe just some over inflated view of the future that will be forgotten as soon as a sneeze if not true, and remembered as correct (if true) and, dare i say it, not remembered if the for casts for weather could be true.

TsarNikky said,
Pity, Microsoft didn't limit the MetroUI to phones, but instead got greedy and decided that it would be very suitable for tablets, laptops, and desktops. The marketplace has very clearly shown that is not the case.

Right that's why many companies and competitors are starting to take queues from all their design trends.

Crimson Rain said,
OMG! He used the forbidden word!
It should've stayed Metro UI all the way. Metro UI sounds way cooler than Modern UI.

Enron said,
Yeah, only about 175,000.

In comparison to Google Play's 1 million and Apple's 950,000.

Edit: I actually really like WP but just some apps that I'd prefer to have aren't yet available. Glad to see the ecosystem growing though.

drazgoosh said,
In comparison to Google Play's 1 million and Apple's 950,000

How many of those 1 million and 950,000 are trials? Trials are a built-in feature on WP.