Microsoft's Xbox NUads engage a lot of people

In June, Microsoft announced that a number of major companies had signed up to run ads on Microsoft's Xbox 360 console. These were not ordinary TV or video commercials but what Microsoft called "NUads," which, combined with the Kinect motion gesture add-on, allowed people to interact with the video ads via polls and more. People could also interact with the ads via their regular Xbox 360 controllers.

The first NUads started appearing on several of Microsoft's streaming video apps last fall in the U.S., the U.K. and Canada, with companies like Subway and Toyota participating. Today, the company said about 37 percent of those people who saw the videos engaged with the ads when prompted. Of that number, 71 percent voted in the interactive polls and 97 percent saw their vote included in the final poll results.

So what does all this mean? It likely means that Xbox 360 owners will see even more NUads pop up in the future. Microsoft stated, " ... you can expect more investment from us when it comes to this new ad format and video advertising in general." However, the company stopped short of revealing just how many more NUads it would launch, nor did it comment on what new advertisers will join their efforts.

Source: Microsoft

Report a problem with article
Previous Story

Valve's Gabe Newell calls Windows 8 "this giant sadness"

Next Story

Windows Live Messenger closes March 15th (except in China)

18 Comments

Rudy said,
I never understood why they have ads on the dashboard on the 360...always bothered me

Agreed. They should remove them for Gold subscribers...

They don't have to remove them.

The main page should be completely free of ads for every user. Make that page customisable and fully functional, could even have an optional news ticker tile. 75% of that page loses more function because of ad space. Truly awful.

Games, TV and Video, App tabs is where the ads should ONLY reside because they are store fronts. People go there looking for new content.

I don't know how people defend it, you wouldn't tolerate that on your PC or phone and no, the Xbox isn't magically different. You can ignore ads but so what, stand up for good standards. Microsoft will walk all over you, they have already. Demand the best and you might just get it. Don't roll over and accept things because it isn't really that bad, slippery slope.

WooHoo!!! said,
I don't know how people defend it, you wouldn't tolerate that on your PC or phone and no, the Xbox isn't magically different.

Try again.
It's on W8 modern apps, it's on ad-driven phone apps. Xbox is just a new way to experience Ad content.
Take it or leave it. Many have.

I'd pay to remove the intrusive ads on YouTube which constantly block the videos I'm trying to watch on PC and Xbox.

There should be an option to pay $10 month to remove ads from Xbox dashboard just so that I don't have to hear people complain about the ads on Xbox dashboard. I pay for cable TV and magazines and to go to the movies and yet all of them have ads too. Not sure why people think the miniscule amount of money they pay for XBL gold is enough to keep them from seeing ads.

They should revamp it for NextBox, maybe Gold members don't have to deal with it? maybe no more Gold membership at all, free.

Definitely should reinvest revenues from ads towards subsidizing the console, the membership, whatever... because in the end its us, the end users, that are providing this revenue ability.

Personally don't mind the ads, they really don't get in the way of my experience.

REM2000 said,
Im p***d off that I pay for gold and still get adverts on the dash

What annoys me more are the adverts that blast sound out at a louder than normal volume. Very annoying moving over one and getting blasted by some loud sound or music.

REM2000 said,
Im p***d off that I pay for gold and still get adverts on the dash

I agree. Gold members shouldn't have to see these ads...

The entire HOME page is nothing but ads. Hell everything that isn't specifically my aps or games is nothing but attempts to get me to spend money. If you can't accept ads on your gaming console you better get a vintage one because WII and PS3 are also nothing but ad machines.

@NastySas: That's pretty much what we're saying, it is covered in ads, but, we dont have to accept it and we can complain about it as much as we want, and if the complainers succeed, you're welcome.

You must also hate going to the movies, renting DVDs,watching cable TV, buying a magazine or newspaper, etc.

Since when does paying for something mean you get no ads? Ads are not going away, they are the cornerstones of most modern Internet companies business models.

Avatar Roku said,
You must also hate going to the movies, renting DVDs,watching cable TV, buying a magazine or newspaper, etc.

Since when does paying for something mean you get no ads? Ads are not going away, they are the cornerstones of most modern Internet companies business models.

You just listed a bunch of things that are going out of business due to lack of sales, DVD renting, newspapers, even magazines and cable TV to some extent.

But yes, I don't watch cable TV often, don't buy magazines or newspapers or rent DVDs, the last movie I saw, The Hobbit, I stepped in exactly when the movie started after the ads.

But a better comparison would be ads popping up in the MIDDLE of the movie, I am not against the ads as a whole on the console, just not on the Home section, Home is for running your local games, not trying to sell me stuff, there is a Games/Video/Music/Apps sections for ads for THOSE things, hell I saw credit card ads on the Home section before, thats not even game related.

I can deal with the ads, they suck but I don't really see them unless i'm hovered over them, What really gets me Is I cant use the Internet explorer without a gold account. Same with Netflix.

That doesn't really bother me, I always have Gold and never use those things, but I can get on board with hating your thing too, since I can see the lameness of requiring gold to access another paid service like Netflix.

Commenting is disabled on this article.