In June, Microsoft announced that a number of major companies had signed up to run ads on Microsoft's Xbox 360 console. These were not ordinary TV or video commercials but what Microsoft called "NUads," which, combined with the Kinect motion gesture add-on, allowed people to interact with the video ads via polls and more. People could also interact with the ads via their regular Xbox 360 controllers.
The first NUads started appearing on several of Microsoft's streaming video apps last fall in the U.S., the U.K. and Canada, with companies like Subway and Toyota participating. Today, the company said about 37 percent of those people who saw the videos engaged with the ads when prompted. Of that number, 71 percent voted in the interactive polls and 97 percent saw their vote included in the final poll results.
So what does all this mean? It likely means that Xbox 360 owners will see even more NUads pop up in the future. Microsoft stated, " ... you can expect more investment from us when it comes to this new ad format and video advertising in general." However, the company stopped short of revealing just how many more NUads it would launch, nor did it comment on what new advertisers will join their efforts.