Minimalist iOS 7 & OS X banners appear ahead of WWDC 2013

With WWDC 2013 just around the corner, Apple is putting up banners promoting iOS 7 and OS X at the Moscone Center in San Francisco. Invites sent out last month confirmed that the next iteration of iOS, version 7, will be unveiled at WWDC alongside the next major release of OS X.

Both the iOS 7 and OS X banners offer a far more minimalistic design than in previous years. Some of the banners, including those behind the main desks at the Moscone Center, include the tagline "Where a whole new world's developing".

The iOS 7 banner illustrates a thin '7' textured with the colours seen on the main WWDC 2013 logo. The 7 appears to use the font Helvetica Neue Ultra Light.

The OS X banner uses a similarly thin 'X' on a wave design backdrop. Waves could indicate the default desktop wallpaper for OS X 10.9, or indeed the departure from big cats for naming operating systems. OS X Shark, anyone?

The sparse and minimalistic feel of the new banners may allude to a cleaner, flatter design for iOS 7, as we've been hearing in the last few months.

WWDC kicks off on Monday at 10:00 AM PDT (13:00 PM EDT, 18:00 PM GMT). Neowin will be providing coverage of all major announcements at the event. Stay tuned!

Source: 9to5MacImage via 9to5Mac

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Perhaps the rainbow of colours on the 7 indicates the new iOS will support themes and/or colour schemes of your choosing. Sort of like Windows now being able to pick the hues and such. I just pray they don't go too far. I like iOS as is, it could do with a refresh but don't make it lifeless and stark.

This is one big circlejerk here in the comments. Bitch at Apple for not changing anything, bitch at them when they do. I really don't see how Apple will win with any of you guys. Then again, I suppose they don't have to worry about people who don't use their products to begin with.

I don't use Apple products either for what it's worth, but I just don't understand how some people can be so angry all the time.

For those who care: Helvetica Neue UltraLight is included in OS X Mountain Lion. Just go into "Font Book" and you'll find it. Anyway, I can confirm (along with the article) that both the "7" and the "X" are indeed using that specific typeface.

no matter what apple will copy this time, it's gonna be amazing, magical and hopefully already patented by somebody else.

dancress said,
no matter what apple will copy this time, it's gonna be amazing, magical and hopefully already patented by somebody else.
You almost forgot:

It's gonna be revolutionary and will change the world. Again.

Studio384 said,
You almost forgot:

It's gonna be revolutionary and will change the world. Again.

If you don't think the iPhone and iPad revolutionized mobile computing... you're delusional.

shockz said,

If you don't think the iPhone and iPad revolutionized mobile computing... you're delusional.

They're far from perfect but certainly raised the bar and were a key player in starting the smartphone boom. Anyone who argues with that is just being pedantic.

Metro is way more than just the typography. Apple has been using this kind of minimalism for ages, way before Metro.

What is so special about Metro is that it's almost completely lacking any rounded corners, gradients, shading and background images. Neither Google nor Apple will ever go so far (since it actually looks a bit dull). Google's new UI style is still a lot more dynamic and lively than Metro, and it's extremely unlikely that Apple will get rid of all gradients, shadows and rounded corners simply because they make sense in a lot of situations.

The extreme flatness is actually what I don't like about the Windows 8 desktop style. Everything looks so flat that you lose the sense of depth completely when you're layering multiple windows. With shading you get clear visual cues. Oh well. People need to learn something about design I suppose.

"Apple has been using this kind of minimalism for age" what? are you kidding me? Apple using minimalism? Ha. Metro is not all about less rounded corners. It's about the content. Less clutter. Digital design. That's what these banners are screaming.

MeowPurr said,
"Apple has been using this kind of minimalism for age" what? are you kidding me? Apple using minimalism?.

So a Music player with a round control, a phone with less than 5 buttons, and computer cases without bright colors and useless stuff all over them does not qualify as minimalist?
Be that as it may we end up with better options whether is from MS, Google or Apple that's the beauty of ideas they evolve....not like many apple or MS hatters minds.

Meconio said,

So a Music player with a round control, a phone with less than 5 buttons, and computer cases without bright colors and useless stuff all over them does not qualify as minimalist?

Sure, maybe in their hardware, but can you provide many examples in Apple's software? Since, you know, we're talking about software here.

MeowPurr said,
"Apple has been using this kind of minimalism for age" what? are you kidding me? Apple using minimalism? Ha. Metro is not all about less rounded corners. It's about the content. Less clutter. Digital design. That's what these banners are screaming.

Reminds me of Arstechnica forum where there was a link to this:

http://www.matthewmooredesign.com/almost-flat-design/

I would argue that the general direction for Apple when it comes to OS X has been towards being flatter with Ive probably going to purge out the faux leather and other annoyances for a simpler flatter interface - I wouldn't classify it as minimalism but a process of minimalising and flatting the interface with Ive pushing up the priority. WWDC will be an interesting show because it'll also be a great show case of Ive as a hardware design but also translating those ideas into the software world.

they are going to say that re-invented metro!!!!!!!!!! just kidding, but in all seriousness they got my attention on how ios7 looks like

Again.. Metro is the inspiration of all. Google suppose design language came about a year and half to two years after Metro came out.

coderchi said,
Again.. Metro is the inspiration of all. Google suppose design language came about a year and half to two years after Metro came out.

I don't understand comments like this. Apple is not just using text on plain backgrounds... yet... They are just flattening the interface a bit. I'm sure there will still be slight gradients, and I'm damn sure they aren't going to use huge text headers that are half cut off... and boring primary coloured blocks.

Whatever they show it will have some gimmicky name that the media will toy with and people will snigger at. Come a years time it will be a normal word ready for entry into the dictionary.

It looks like they're bringing the design of their software to be more in line with the design of their hardware.

Hopefully.

No, sorry. I don't think Metro. I mean, the man responsible for Apple's minimalist hardware is now in charge of designing their software, so it's safe to assume off of that fact, and these banners, that their software is going to be more in line with their hardware.

Metro isn't about removing gradients and making everything flat. Apple has been flatting and toning down its UI over the years. Metro is content over chrome. Less graphics, more text. Making everything digital. I wouldn't say that Apple's new direction is more in line with Metro until they start ditching the chrome and making a UI that's text heavy and in colorful blocks.

"OS X Shark, anyone?" Some people were suggesting OS X "Sea Lion"
To be honest, I'm really curious to see what Johnny Ive has done with the UI.

Sszecret said,
"OS X Shark, anyone?" Some people were suggesting OS X "Sea Lion"
To be honest, I'm really curious to see what Johnny Ive has done with the UI.

I'm hoping for OS X Walrus!

So when people start oozing about it just whip out your WP device and say "yeah where've you been the past couple of years?" Then again if people think their new stuff is terrible then lay low. Oh who are we kidding, it's Apple! People will gush no matter what.

Jan said,
It's a thin font. Thin fonts aren't unique to metro.
Indeed, but Extreem Thin fonts, almost no graphical stuff that doesn't matter and light design are unique to Metro.

Studio384 said,
Indeed, but Extreem Thin fonts, almost no graphical stuff that doesn't matter and light design are unique to Metro.

It's a banner... a banner with a number on it. OMG its minimalist, this is soooo Metro. Dafuk?

Joswin said,

It's a banner... a banner with a number on it. OMG its minimalist, this is soooo Metro. Dafuk?

If you look at previous banners, they always had gradients, icons, many colors, the entire name such as iOS (also in a gradient), and in the case of OSX, the cat du jour. This is simple, very toned down, using text rather than heavy on images, and in the case of the 7, they even borrowed a common theme from Zune - the rainbow.

StephenBratz said,

If you look at previous banners, they always had gradients, icons, many colors, the entire name such as iOS (also in a gradient), and in the case of OSX, the cat du jour. This is simple, very toned down, using text rather than heavy on images, and in the case of the 7, they even borrowed a common theme from Zune - the rainbow.

Apple has used "the rainbow" aka colours in iOS ads for quite awhile, due to the colours of the iPod lineup.

This is not new.

subcld said,
google design = metro
Don't think so. I think the design Google is using is very different from Metro except I think Roboto do seem a bit kind of alike to Segoe UI font, thin and neat. The new Google Play Store, new Gmail application, new Google Maps, all is nothing like Microsoft's Metro. Metro is not just about fonts and so is Google's UI.

google design was so much inspired by Metro it's quite obvious. After MS started showing a design language then google went ahead and started using a design language which minimalistic design came from Metro but a bit more graphical as metro is simpler. Same thing with IE7 which was the minimalistic browser in the market.

coderchi said,
google design was so much inspired by Metro it's quite obvious. After MS started showing a design language then google went ahead and started using a design language which minimalistic design came from Metro but a bit more graphical as metro is simpler. Same thing with IE7 which was the minimalistic browser in the market.

Metro?
http://i1-news.softpedia-stati...r-Download-2.jpg?1366376139
http://images.techhive.com/ima...ore-list-100021518-orig.jpg
http://tctechcrunch2011.files....013/05/us-flight-search.png
http://throughthepanes.files.w...ad-map-with-right-click.jpg

I'd be happy if OS X lost the gradients used throughout the UI; they looked good a few years ago, but at this point that aesthetic is done.

ccoltmanm said,
Metro all over it. It is the trend? Microsoft uses it. They are trend setters now? Sweet.
Well, when Microsoft started with the glossy Aero Glass look, all websites started using Aero Glass like effects.

Studio384 said,
Well, when Microsoft started with the glossy Aero Glass look, all websites started using Aero Glass like effects.
And it looks terrible Windows Vista/7's Aero looks good but I just don't like websites copying it...

It's not just the font. It's the overall super clean look. Less graphics, only content that matters.

Do I hear the Metro UI principles?

martheen said,
And Apple would patent minimalist UI and sue MS for using Metro

MS and Apple have a cross-license agreement.....

Fritzly said,

MS and Apple have a cross-license agreement.....

This used to be true, but I am not sure it covers everything or is still in effect. When the Surface was announced, Microsoft said that they licensed some design patents from Apple. Now that could mean that they licensed them through their agreement 15 or so years ago. But that would be an odd thing to specifically talk about, a license from 15 years ago. If you recently licensed them, then sure, but not an agreement from years ago. So it seems their agreement may not cover everything.

StephenBratz said,
This used to be true, but I am not sure it covers everything or is still in effect. When the Surface was announced, Microsoft said that they licensed some design patents from Apple. Now that could mean that they licensed them through their agreement 15 or so years ago. But that would be an odd thing to specifically talk about, a license from 15 years ago. If you recently licensed them, then sure, but not an agreement from years ago. So it seems their agreement may not cover everything.

From what I understand the licensing doesn't cover blatant 'lifting' of each others ideas but rather the focus seems to be more on the underlying technologies such as Apple having access to the exFAT file system specifications, SMB, ActiveSync and Exchange protocol for their Mail.app

Dead'Soul said,
No, they can't OS X Modern.
Or OS X Revolution

When Apple wants to use a name, they uh, uh, find a way.

stevember said,

Less restrictions? This is Apple.

And Metro is very colourful. Everything about his comment was wrong.

Studio384 said,
Well, it does give me a Metro-feeling...

lol, come on.. The only similarity is a single letter's typeface.

Let's wait for an actual OS to be unveiled until discussing the Metro-ish nature of this, and not just a banner with a "7" on it, haha.

Studio384 said,
Well, it does give me a Metro-feeling...

with just that 7 you have a metro felling?? brains sees what it wants to see.
stupidity at its best