More anti-piracy warnings coming to DVDs and Blu-Rays

There’s something so wonderfully silly about the anti-piracy warnings that appear when you start up a DVD or Blu-Ray disc. After you’ve just paid through the nose for a movie or box-set on disc, common sense surely suggests that you’re precisely the wrong person to whom an anti-piracy message needs to be directed; it’s every bit as ridiculous as, for example, a supermarket employing someone to shout at you to not steal food from the store as you’re calmly carrying the groceries that you’ve just purchased to your car.

But these messages aren’t going away any time soon, and while most of us have learned to just tune them out, the US Government is now rolling out new warnings that it hopes will hammer the message home more convincingly to people who already know better. Ars Technica reports that there are two new notices – “one to warn, and one to educate” – and six major movie studios are already deploying them on their latest releases.

The first new warning notice features the familiar FBI seal, along with the new addition of Immigration & Customs Enforcement’s Homeland Security Investigations unit, atop a reminder that “criminal copyright infringement…is punishable by up to 5 years in prison and a fine of $250,000”.

The second warning features the logo for the National Intellectual Property Rights Coordination Center, and proclaims that “piracy is not a victimless crime”, and implores you to consider the plight of the struggling multibillion dollar movie studios, production companies and music labels, by visiting a website that will tell you “how digital theft harms the economy”.

Here’s the really good news: the two messages will be shown back-to-back, last for ten seconds each, and you won’t be able to skip through them. They’ll appear as soon as you hit play to start the main movie or TV show, rather than when you insert the disc or around the previews.

Director of Immigration & Customs Enforcement, John Morton says that “law enforcement must continue to expand how it combats criminal activity; public awareness and education are a critical part of that effort”.


Images via Ars Technica

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52 Comments

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I thought the department of homeland security was established to deal with terrorist threats, but like most things, its mandate has been repurposed as a private police force for the entertainment and copyright industries, all at the expense of the tax payer.

i got so sick of the warnings and the suing that I now only watch movies when there on TV. I even gave a way all my dvd's and blurays lol

Warnings only legit customers will see.

This is a big fail. This will only gives people more reasons to pirate movies.

A get around for this is to rip the disc and play it off the computer. This is in complete violation of DCMA of course. If you rip in iso mode you preserve everything. Use vlc or mpchc to play the iso. Then you'll be able to play it like a regular disc with the ability to skip whatever you want.

Use dvdfab decrypter or anydvd to rip. Dvdfab decrypter has a free version but anydvd is payware. I also think those with linux won't have an issue either, as linux is 'hacked' to support DVD video using a DeCSS library... I have read that VLC, KM Player and MPC HD don't enforce unskippable DVD segments right from the original copy.

Shame... they even fix it now where you can't even skip some of these things but instead if I'm lucky can FF thru it.

If I intend to do piracy by copying the movie and spreading to others, I wouldn't stop and think "hang on, maybe I shouldn't" so they can put as many warnings as they like but no one will take any notice...

Dan~ said,
If I intend to do piracy by copying the movie and spreading to others, I wouldn't stop and think "hang on, maybe I shouldn't" so they can put as many warnings as they like but no one will take any notice...

Exactly. I can't fathom why they think this is going to help, if anything it's just going to annoy there customers.

It's pretty sad that some of these companies seem unable to compete with pirates, who can distribute the content more efficiently and in a better state for free.

You're all wasting your breath at the end of the day... These organisations are beyond educating.

They'd rather pour millions into lawsuits and groups like MPAA, rather than improving upon their own products/services.

Reminds me of movie theatres/cinemas. They think because they offer a newly released movie, they can ramp prices up on food and drinks at their establishments, and then blame piracy for the lack of theatre-goers.

What's their reaction to this... Inch prices up a little to deal with the loss of a few customers, instead of creating a fairer priced environment. You only have to look at prices and compare them to a few years ago.

Plus people just don't want a 'shared' experience as it often means the film is ruined by immature children/teenagers/adults. If you're not going to offer these people a solution, don't expect a revenue stream from them.

Only one person is to blame for their misfortunes... Themselves and their incredible lack of innovation.

Don't do much tv or movies whether purchasing or stealing them and can't even remember the last time I bought/rented a movie. Another reason to not purchase or rent though.

That thought has crossed my mind also about why do I, as a paying consumer, have to watch those warnings? A couple quickies maybe, but sheesh!!

The movie and record companies are about as brain dead as anyone can get. Government isn't to far behind either. Actually, I think that's a 3 way tie!!

cork1958 said,
Don't do much tv or movies whether purchasing or stealing them and can't even remember the last time I bought/rented a movie. Another reason to not purchase or rent though.

That thought has crossed my mind also about why do I, as a paying consumer, have to watch those warnings? A couple quickies maybe, but sheesh!!

The movie and record companies are about as brain dead as anyone can get. Government isn't to far behind either. Actually, I think that's a 3 way tie!!

Yeah, they're a bunch of morons really. And since you haven't rented a movie in a while, just an FYI, there's even MORE crap on rented DVD's now than bought ones... More previews, more warnings, it's atrocious!

I saw an anti-piracy ad in the theatre just last week about how much more superior DVD/Blu-ray was to pirated content. They were careful to note that you spend ages waiting for a pirated download to complete while a purchased disc content is 'instant' enjoyment. I quietly snickered to myself because its slowly becoming the reverse.

warr10r said,
I saw an anti-piracy ad in the theatre just last week about how much more superior DVD/Blu-ray was to pirated content. They were careful to note that you spend ages waiting for a pirated download to complete while a purchased disc content is 'instant' enjoyment. I quietly snickered to myself because its slowly becoming the reverse.

that's not true if you get it from a place that maxes out your internet line (more convenient to as it's basically a few clicks, wait a bit, then enjoy)

warr10r said,
I saw an anti-piracy ad in the theatre just last week about how much more superior DVD/Blu-ray was to pirated content. They were careful to note that you spend ages waiting for a pirated download to complete while a purchased disc content is 'instant' enjoyment. I quietly snickered to myself because its slowly becoming the reverse.

Yeah, I've never pirated a movie, but given all the crap we are forced to watch anymore before a Bluray or DVD starts, I wouldn't be surprised if you could finish a download before our movie started... LOL

M_Lyons10 said,

Yeah, I've never pirated a movie, but given all the crap we are forced to watch anymore before a Bluray or DVD starts, I wouldn't be surprised if you could finish a download before our movie started... LOL

I'm tempted to test this, and possibly put it on youtube.

Oh FFS... are these anti-piracy people complete idiots or what? This is in the same camp as DRM on games. The only people that ever see these warnings (and get inconvenienced by them) are those who've actually paid for the DVD/Blu-Ray.... complete and utter idiots.

TCLN Ryster said,
Oh FFS... are these anti-piracy people complete idiots or what? This is in the same camp as DRM on games. The only people that ever see these warnings (and get inconvenienced by them) are those who've actually paid for the DVD/Blu-Ray.... complete and utter idiots.

Exactly!

because if people are watching those anti-piracy messages generally means they have a legit disc otherwise they would never see those messages in the first place.

so at the end of the day... all it's doing is ****ing off the legit customers.

ThaCrip said,

Exactly!

because if people are watching those anti-piracy messages generally means they have a legit disc otherwise they would never see those messages in the first place.

so at the end of the day... all it's doing is ****ing off the legit customers.

+1 absolutely. Good grief!

I wait for the days when you have two discs in a box, one for all the warning and one for the film. But you can't watch the film without first having watched the first disc

Maybe someone should make a film that is like an anti piracy notice done like the old style infomercials, but actually as the film

Geez I hope they don't force this rubbish on to other regions. It was bad enough to see FBI warnings in Australia on some discs, but to have to put up with this BS would really tick me off.

Blu-Rays are already becoming like dvds with warning messages and ads for shows/movies, its real annoying.

I'm lucky at the moment, most of my blu-rays only have a simple 'Thank you for purchasing this blu-ray disc' message then straight to the menu so I can play it.

Doesn't need to be anymore then that in my opinion.

D.J.P said,
Blu-Rays are already becoming like dvds with warning messages and ads for shows/movies, its real annoying.

I'm lucky at the moment, most of my blu-rays only have a simple 'Thank you for purchasing this blu-ray disc' message then straight to the menu so I can play it.

Doesn't need to be anymore then that in my opinion.

I agree. That's how it should be. The only people that are forced to see these stupid warnings and nonsense are the ones that BOUGHT the movie to begin with. And Blurays are getting just as bad anymore. It's really getting on my nerves.

Is the government completely brain dead? The only people who see these messages are the people who bought it! pirates will not see these messages because they've been cut out. I just don't understand how continuing to punish the law abiding citizens for the crimes of others is justifiable? if anything, they are increasing piracy because your average Joe is getting sick of being inundated with messages telling him not to pirate the disc he just bought! </rant>

Xerxes said,
Is the government completely brain dead? The only people who see these messages are the people who bought it! pirates will not see these messages because they've been cut out. I just don't understand how continuing to punish the law abiding citizens for the crimes of others is justifiable? if anything, they are increasing piracy because your average Joe is getting sick of being inundated with messages telling him not to pirate the disc he just bought! </rant>

And often you can't even skip them!

Xerxes said,
Is the government completely brain dead? The only people who see these messages are the people who bought it! pirates will not see these messages because they've been cut out. I just don't understand how continuing to punish the law abiding citizens for the crimes of others is justifiable? if anything, they are increasing piracy because your average Joe is getting sick of being inundated with messages telling him not to pirate the disc he just bought! </rant>

I agree. This and previews that you are not allowed to skip are my two biggest annoyances. If I've bought a movie, I shouldn't have to be forced to watch this stuff. It's ridiculous. If I paid for a movie (Which I pay for all of mine), I should be able to just start the show. And now I have to watch this crap from Play? Absolutely ridiculous.

Xerxes said,
...

Yes what we need to do is get the digital file playback softwares to look for DRM signatures. Where none are found they could put up these annoying messages during the playback at random times saying, We're not sure you paid for this content, ya Pirate!

Don't they understand how this actually makes us RESENT paying for movies? Being force fed piracy information when you're already being a good citizen? I really don't understand their thought process.

The thing that they fail to do to educate people is explain WHY piracy is bad. As far as I am concerned, and I'd argue 99% of the movie consuming population, all it means is that movie studios take home a bit less profit. If they ran some advertising features which explained WHY it was bad, and what the impact was on the economy for example or if piracy is funding criminal gangs, then people might actually understand WHY it's wrong to pirate.

Chicane-UK said,
Don't they understand how this actually makes us RESENT paying for movies? Being force fed piracy information when you're already being a good citizen? I really don't understand their thought process.

The thing that they fail to do to educate people is explain WHY piracy is bad. As far as I am concerned, and I'd argue 99% of the movie consuming population, all it means is that movie studios take home a bit less profit. If they ran some advertising features which explained WHY it was bad, and what the impact was on the economy for example or if piracy is funding criminal gangs, then people might actually understand WHY it's wrong to pirate.

They are stupid and last too long look at it this way an employer will look at your cv within what 3-10seconds the anti-piracy messages go on for minutes and all you want to do is skip them and get to the movie why? Because you have seen and read the messages a million times!

Everyone i know that does buy the dvds and then backs them up the first thing they do is well remove the warnings, you know its wrong you have read the messages and when you goto watch a movie you want the movie not the warnings that go one and on that your unable to skip. Its like startup screens on a computer people figure out ways to bypass them just to get in the game quicker, noticing something? People want things to be instant on and piracy warnings with trailers followed by another warning just annoys the consumer. Dont forget people rush games just to say they were the first or just to see the ending then play it properly warnings get boring...

Xoligy said,

They are stupid and last too long look at it this way an employer will look at your cv within what 3-10seconds the anti-piracy messages go on for minutes and all you want to do is skip them and get to the movie why? Because you have seen and read the messages a million times!

Everyone i know that does buy the dvds and then backs them up the first thing they do is well remove the warnings, you know its wrong you have read the messages and when you goto watch a movie you want the movie not the warnings that go one and on that your unable to skip. Its like startup screens on a computer people figure out ways to bypass them just to get in the game quicker, noticing something? People want things to be instant on and piracy warnings with trailers followed by another warning just annoys the consumer. Dont forget people rush games just to say they were the first or just to see the ending then play it properly warnings get boring...

I can't really stand Ubisoft's unskippable intro screens that last forever. On pc you can replace them with an empty file (but why you have to hack a hard paid game!) but on the other platforms you have to watch'em every time.

Killer_Z said,

I can't really stand Ubisoft's unskippable intro screens that last forever. On pc you can replace them with an empty file (but why you have to hack a hard paid game!) but on the other platforms you have to watch'em every time.

I hate them too but at least in games they are used for preloading the game so it starts faster once you get into the menu. Even then I'd rather go straight to menu and then leave the game loading instead of waiting for the logo screens to go, then have to start the game and then wait for it to load.

nvllsvm said,

http://i.imgur.com/GxzeV.jpg

That about sums it up.

well they encourage copies now when the digital copies expire. how else do you get a digital copy on your hard drive?? stupid!!!

and of course then there's those BD's that won't play on some monitors until you rip them to the hard drive. spend $400 on a 1080P monitor that doesn't play blu rays. oh well that was silly.. So basically to make sure you don't feel like your being punished you rip the movie onto the hard drive just to skip all those anti piracy warnings. waste have the disk. and gave us rootkits. Seriously. RIAA and MPAA are the greatest thing to pirates since sliced bread.