More upcoming Microsoft Store locations revealed?

Earlier this week, we reported that Microsoft had announced plans to open up a new store in Boston, Massachusetts sometime this summer. At the moment, Microsoft has 16 locations open in the US for its Microsoft Store retail operation. Besides Boston, four more stores have been announced as coming soon, which brings the total number of announced Microsoft Store locations to 21.

Now there's word that Microsoft might had inadvertently revealed even more planned cities where it will build Microsoft Stores. The Careers page on the Microsoft Store website (via WPCentral.com) shows that it is hiring in places where there are currently are not any retail Microsoft Stores.

The locations listed in the job page include White Plains and Huntington Station, New York, Newark, Delaware, Salem, New Hampshire, Orlando, Florida and Arlington, Virgina. If the list is accurate, that would bring the total number of Microsoft Stores planned up to 27.

In July 2011, Microsoft revealed it had plans to open 75 new Microsoft Store locations over the next two to three years, back when it had just 10 stores open. So far the number of new store openings and announcements has not yet kept pace with Microsoft's previously announced plans. Even with the six unconfirmed locations, it would appear that the numbers are still behind Microsoft's schedule.

Image via Microsoft

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32 Comments

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And some of the locations make sense for Microsoft just as they make sense for Apple.
Take the Tysons/Vienna/Fairfax Microsoft Store (due to open next month) - it's not there just *because* there's an Apple Store; that's a high-disposable-income county in an HDI (high-disposable-income) region. The same applies to the Arlington, VA Store (this one was announced as Coming Soon earlier) - in fact, Arlington and Tysons are the *only* Stores either under construction or planned for Greater Washington, DC (home of the national bureaucracy); that doesn't strike you as a bit odd?

PGHammer said,
And some of the locations make sense for Microsoft just as they make sense for Apple.
Take the Tysons/Vienna/Fairfax Microsoft Store (due to open next month) - it's not there just *because* there's an Apple Store; that's a high-disposable-income county in an HDI (high-disposable-income) region. The same applies to the Arlington, VA Store (this one was announced as Coming Soon earlier) - in fact, Arlington and Tysons are the *only* Stores either under construction or planned for Greater Washington, DC (home of the national bureaucracy); that doesn't strike you as a bit odd?

exactly, this is also a reason that MS Stores are always across or next to Apple stores; Apple generally makes stores in the most high-traffic areas of a mall - and Microsoft does to, so it would make sense that they would be right next to each other. well, either that or it's just for competition

Where is the one at the Somerset Mall in Troy Michigan? It was on the original map that included 75 stores.

I like my Microsoft Store, but it's a long drive to get there. It's in the same mall as an Apple store, so I usually go to the Apple store afterwards with my Microsoft store bag just to see their employees sneer at me.

Enron said,
I like my Microsoft Store, but it's a long drive to get there. It's in the same mall as an Apple store, so I usually go to the Apple store afterwards with my Microsoft store bag just to see their employees sneer at me.

Apple employees/fans being condescending and believing in a fake cast system... Nah, never... lol

alwaysonacoffebreak said,

Because Apple invented Opening celebrations right?


If you're so much in denial of the obvious that you can't see this, there's no discussion we should be having.

AWilliams87 said,

If you're so much in denial of the obvious that you can't see this, there's no discussion we should be having.

I'm the one in denial? Seriously? Stores are stores, even some of the food stores over here have some kinda opening celebrations like that so what? Sue them because Apple did it.

Copying Apple isn't creepy. It's the creepy weird "wooooh!" and clapping of the employees... I don't think any store should do that - Microsoft or Apple.

rfirth said,
Copying Apple isn't creepy. It's the creepy weird "wooooh!" and clapping of the employees... I don't think any store should do that - Microsoft or Apple.
The hiring process of apple is even creepier, they gather 30-50 potential hires. Line you up to go into one room filled with employees while they clap for you whilist blasting coldplay in the background. Now that was creepy.

AWilliams87 said,
It's actually really creepy how Microsoft blatantly copied the Apple stores.

http://www.youtube.com/watch?v=g9Hk0ZCqRxg


genuinely curious, but have you ever been to a Microsoft Store? While they do both have some long tables in them, and there's music playing in the background with no checkout line, the differences do pretty much stop there. In the Microsoft store, tables are set out with the long side facing the front, while in the Apple store the short side is facing the front. The MS Store has a Video Wall, Kinects and Xboxs in three corners of the store, and a Windows Phone display in the last one. While Apple just lines all their products up on the tables in the middle of their store, Microsoft puts laptops and tablets there - while putting Windows Phone, desktops, Xbox games & hardware, and other misc. hardware & software along counters/tables on the edges of the store. In the back of an MS Store there's a large area that can be used to play with Kinect, sign autographs, hold a meeting, educate people, and more, while the back of the Apple store is an (the last time I went, extremely busy) help desk. Microsoft's "Answer Desk" is pushed forward, near the back of the store but not completely, as to make a wall with the large area in the back, creating two pathways in - one on either side. On top of all that, the MS Store has some color - the tables are wood, the computers are black, grey, white, red, etc, the Video Wall itself has backgrounds going from green to blue to red, and the employees wear multicolored shirts. The Apple Store? tables are grey, computers tablets and iPhones grey, the wall itself is grey, the employees (thank God for something other than grey) are wearing blue. I mean, even the shape of the stores are different - the Apple store is a thin, long rectangle, and the Microsoft Store is a much wider, shorter rectangle - almost to the point where it's a square. Oh, and that video is quite outdated - todays Microsoft Stores (or at least the ones I've been to) look quite a bit different than that. (oh, and sorry for the length, guess I got a bit carried away) my 2c

Matthew_Thepc said,

genuinely curious, but have you ever been to a Microsoft Store? While they do both have some long tables in them, and there's music playing in the background with no checkout line, the differences do pretty much stop there. In the Microsoft store, tables are set out with the long side facing the front, while in the Apple store the short side is facing the front. The MS Store has a Video Wall, Kinects and Xboxs in three corners of the store, and a Windows Phone display in the last one. While Apple just lines all their products up on the tables in the middle of their store, Microsoft puts laptops and tablets there - while putting Windows Phone, desktops, Xbox games & hardware, and other misc. hardware & software along counters/tables on the edges of the store. In the back of an MS Store there's a large area that can be used to play with Kinect, sign autographs, hold a meeting, educate people, and more, while the back of the Apple store is an (the last time I went, extremely busy) help desk. Microsoft's "Answer Desk" is pushed forward, near the back of the store but not completely, as to make a wall with the large area in the back, creating two pathways in - one on either side. On top of all that, the MS Store has some color - the tables are wood, the computers are black, grey, white, red, etc, the Video Wall itself has backgrounds going from green to blue to red, and the employees wear multicolored shirts. The Apple Store? tables are grey, computers tablets and iPhones grey, the wall itself is grey, the employees (thank God for something other than grey) are wearing blue. I mean, even the shape of the stores are different - the Apple store is a thin, long rectangle, and the Microsoft Store is a much wider, shorter rectangle - almost to the point where it's a square. Oh, and that video is quite outdated - todays Microsoft Stores (or at least the ones I've been to) look quite a bit different than that. (oh, and sorry for the length, guess I got a bit carried away) my 2c

The Apple store I have been to also have their Apple TV and large thunderbolt display against the far right wall also. The Microsoft store layout is almost exactly the same from some Apple stores that I have seen; even the large glass display in the back is something Apple store always had which Microsoft stores just so happen to have now. It's clear to anyone that the "Answer Desk" is just an imitation of Apples Genius Bar.

The only reason they wear different colors is because those are the theme colors of Microsoft obviously.

AWilliams87 said,
It's actually really creepy how Microsoft blatantly copied the Apple stores.

http://www.youtube.com/watch?v=g9Hk0ZCqRxg


And it is creepy how Apple copied a variety of stores.

Even back in 1990, there were a chain of stores with a 'tech bar' and just sold computers.

Creepy is how insane people are in thinking everyone rips off Apple, which ironically has not 'created' very many products or ideas themselves.

I bet you think they invented the Smartphone, and Touch Screen phones too, along with your belief that they created the MP3/Media player as well?

Maybe you believe their 'design' team came up with great artistic concepts for their products too? http://www.zwergenkrieger.de/FunStuff/imac-iron.jpg


AWilliams87 said,

The Apple store I have been to also have their Apple TV and large thunderbolt display against the far right wall also. The Microsoft store layout is almost exactly the same from some Apple stores that I have seen; even the large glass display in the back is something Apple store always had which Microsoft stores just so happen to have now. It's clear to anyone that the "Answer Desk" is just an imitation of Apples Genius Bar.

The only reason they wear different colors is because those are the theme colors of Microsoft obviously.


Interesting, I've never seen the large glass display in any of the apple stores I've been to, but it could just be I'm not looking hard enough to each their own, I guess

Microsoft are obviously copying Apple with the store location, layout, the employee outfits, the clapping and the cheering at the opening and much more. It is obvious and it is interesting how the MS fans choose to deny it or discount it with comments like 'Because Apple invented Opening celebrations right' and similar.

Too bad MS cant copy the important thing about having a shopfront.... making money.

derekaw said,
Microsoft are obviously copying Apple with the store location, layout, the employee outfits, the clapping and the cheering at the opening and much more. It is obvious and it is interesting how the MS fans choose to deny it or discount it with comments like 'Because Apple invented Opening celebrations right' and similar.

Too bad MS cant copy the important thing about having a shopfront.... making money.

Only ones denying are Apple fans. I'm not some MS fan, only thing I own from them is Windows, I own an Android phone and an iPad 2, tell me again how am I a fanboy?

derekaw said,
Microsoft are obviously copying Apple with the store location, layout, the employee outfits, the clapping and the cheering at the opening and much more. It is obvious and it is interesting how the MS fans choose to deny it or discount it with comments like 'Because Apple invented Opening celebrations right' and similar.

Too bad MS cant copy the important thing about having a shopfront.... making money.


Sure, I'll agree with you that Microsoft stores are near Apple stores, and that the employees have colored shirts with a name tag hanging on a necklace, but some of the (*cough*) most important things about the store are different - the layout, products, services, and friendliness. I swear to you that I've never been to an Apple store where an employee has tried to help me. Almost every time I go to a Microsoft store, an employee welcomes me on the way in and another one provides me with information, demos, etc. on the products that I play around with there. and, to be honest, the only similarities in the layout are that they both have tables in the center with electronics on them. take a look at Gap...or Frys...SonyStyle...or even Costco; many successful stores have put tables in the middle of them and then sold things on those tables. short of copy & pasting the answer I commented above, I must say that the Microsoft store is essentially a square, while the Apple store is a long, skinny rectangle. That in itself should nullify most 'the layouts are exactly the same!' arguments. Sure, many things are similar, no one's denying that, but one store implementing ideas from another, successful store isn't stealing or "ripping off", especially when mixed with ideas and products from the new store. So, genuinely curious, how many Microsoft Stores have you been to?

Global stores? Guys - there is a whole world outside of America... And it is vast! Apple get it that product launches are done globally at the same time and they have high street stores everywhere... Microsoft needs to get this message into their heads and do better! Are they hitting the high street or not, and if they are are they "All In" or not... Opening a few more stores up in some random parts of the United States isn't really competitive enough...

alwaysonacoffebreak said,
Sorry that I don't know the states in the US but 1 store in the middle and that's it? LOL!

It's a pretty sparsely populated area.

alwaysonacoffebreak said,
Sorry that I don't know the states in the US but 1 store in the middle and that's it? LOL!

That state is a land of potatoes.

alwaysonacoffebreak said,

In that case, potatoland needs 1 more MS store atleast.

That entire region has less than fifty people per square mile, some less than 20.