Morgan Stanley intern says teens don't twitter

Teenagers spend money on game consoles, movies and music concerts while ignoring newspapers. At least that's what Matthew Robson, a 15 year old intern at Morgan Stanley is saying according to Bloomberg.

He was asked by Morgan Stanley's European media analysts to report on what he and his peers look for in the information-entertainment industries. The result was " one of the most clearest and most thought-provoking insights we have seen", analysts say. "Teenagers are consuming more media, but in entirely different ways and are almost certainly not prepared to pay for it," Morgan Stanley analysts Edward Hill-Wood, Patrick Wellington and Julien Rossi said.

Statistics by a PEW study show that "19% of online adults age 18-24 have used twitter or something like it".

Robson's insights include:

    Teenagers don't twitter. They dislike intrusive advertising on billboards, television and the Internet and they are willing to chase content and music across platforms and devices.

    They do not listen to the radio, and prefer music from websites that stream music for free and allow them to choose their songs. They are very reluctant to pay for music, and most have never bought a CD.

    Newspapers and other print media are not popular, while movies and music concerts remain popular.

    They go to the movies quite often although it's not about the film, but the experience and getting together with friends.

    Teenagers from higher-income families use iPods, while those from lower-income families use mobile phones to listen to music

    99% of teenagers use a mobile phone to listen to music.

    They watch less live television because of online services that allow them to watch shows at anytime.

    What's hot: Anything with a touch screen, mobile phones with large capacities for music, portable devices that can connect to the Internets and really big television sets.

    What's not hot: Phones with black and white screens, clunky brick phones, devices with less than ten-hour battery life and anything with wires.

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"Robson's Insights" are way too general - I'm frustrated to think how many adults might read it and assume it's true. There are so many oversimplifications it's downright frightening.

"99% of teenagers use a mobile phone to listen to music."

Where in the heck does that figure come from? I know of nobody who uses their mobile phone to listen to music!!

I Twitter just as much, if not more, than older people. I read newspapers almost daily, even though I could easily do it online. I like movies for their actual content- most of the time I see them alone, because friends distract me from the movie. And I'm already designing websites on a semi-professional basis. I mostly dislike wireless things- I have a wired keyboard and I'm looking to ditch my wireless mouse in exchange for a wired one. I never use wi-fi if there's an wired option available. But this article is mostly true for 98% of teenagers, who are getting dumber each year, I swear.

That's a load of crap!

I use twitter, as do a fair amount of kids at my school. I listen to the radio every night while doing homework, and buy music online and have bought CDs every now and then. I read the newspaper every time I get a chance. I go the movies to see a movie, not just to hang out with mates. I'm from a lower-income family and use my Creative Zen (MP3 Player) to listen to music. The statistic about 99% of teenagers using mobiles to listen to music is utter bullcrap! Most of kids that I know listen to music on their mp3 players, and most would have no clue on how to put music on their phone. I watch TV every now and then, I do prefer online downloads, but mostly watch shows on TV. And the what's not hot list is a list probably most people of any age agree with.

I don't know why this 15 year old is given any promotion considering they clearly have no idea, and made no attempt to find a proper statistical standing.

*adds to list* "15 year old kids who think they can make up statistics about ALL teenagers that clearly makes no sense can't see past their own lives to realise not everyone in the world thinks the same way as he does"

MiCCAS said,
That's a load of crap!

I use twitter, as do a fair amount of kids at my school. I listen to the radio every night while doing homework, and buy music online and have bought CDs every now and then. I read the newspaper every time I get a chance. I go the movies to see a movie, not just to hang out with mates. I'm from a lower-income family and use my Creative Zen (MP3 Player) to listen to music. The statistic about 99% of teenagers using mobiles to listen to music is utter bullcrap! Most of kids that I know listen to music on their mp3 players, and most would have no clue on how to put music on their phone. I watch TV every now and then, I do prefer online downloads, but mostly watch shows on TV. And the what's not hot list is a list probably most people of any age agree with.

I don't know why this 15 year old is given any promotion considering they clearly have no idea, and made no attempt to find a proper statistical standing.

*adds to list* "15 year old kids who think they can make up statistics about ALL teenagers that clearly makes no sense can't see past their own lives to realise not everyone in the world thinks the same way as he does"


Ahem ... and you're not guilty of this too?

You're disputing his stats by pointing out your experiences, while at the same time condemning him for (in your eyes) only basing his stats off his experiences.

So who's correct? I don't know, but I'd put more money on the guy with access to Morgan Stanley's data.

Ok, this article seems to make less sense as you get further down. I mean, I don't twitter personally, I have facebook and that's the same to me but better to all intents and purposes, but I know people the same age (19) who do. I also know lots of people who get music off itunes e.t.c. and buy CDs (shock), the one thing I will agree with is the advert thing... OR maybe I'm just old :P

Incidentally, the 4 years' difference could be the difference between those who used to buy CDs and those who grew up in time for iTunes e.t.c.

EDIT: LOL, "portable devices that can connect to the Internets", cos everybody loves internets

And it's a good thing they DON'T use Twitter. They brought down MySpace and are currently bringing down Facebook with thier chain-letters and perverted licking-the-nose-while-eyes-crossed pictures and OoMg WhAtSzZ UPp ?!?

Teenagers from higher-income families use iPods, while those from lower-income families use mobile phones to listen to music

99% of teenagers use a mobile phone to listen to music.

Errr...

So then 99% of families are low income families?

This is absolutely ridiculous. A bunch of old bankers and analysts hearing what a 15 year old useless kid has to say about pretty obvious content. Only super nerds read newspapers at 15!! WTF???
Or do you guys expect that kids go see movies to capture the essence of adulthood in Woody Allen films?

I used twitter for 2 days... then forgot about it. Would rather just use facebook.

I use my phone as an 'Ipod" Never thought I would actually, but having a 3.5mm jack is just so much more better. Heck, my iPod nano broke a month back due to being sweat on to death from running, and instead I jusst picked picked up a cheap 512MB player and armband for $15 for running and use my phone for everything else.

I'm 14...and here are my comments to his statements. :P

Teenagers don't twitter. They dislike intrusive advertising on billboards, television and the Internet and they are willing to chase content and music across platforms and devices.

I use Twitter. Adverts? Depends on the quality and how much it catches me. :rolleyes:

They do not listen to the radio, and prefer music from websites that stream music for free and allow them to choose their songs. They are very reluctant to pay for music, and most have never bought a CD.

I listen to the radio, infact, I'm waiting for the Zune HD for HD Radio. I've bought 1/3 of my entire music collection. Since about 80% of my collection is music from Japan, Korea, etc. My parents don't want to me to send my money all the way over there. But, most of my friends (I'm stating my friends statements cause well, they're teenagers too!) say that Frost/Limewiring isn't legal and they'd rather buy the CD.

Newspapers and other print media are not popular, while movies and music concerts remain popular.

I read the newspaper every day, in-fact, I have RSS feeds of Neowin and CNN...and yet I still like movies and music concerts. :D

They go to the movies quite often although it's not about the film, but the experience and getting together with friends.

I don't go that often, but I agree on the experience and getting together with friends...but the movie does kinda matter. :P

Teenagers from higher-income families use iPods, while those from lower-income families use mobile phones to listen to music

Are you #$^##@ kidding me? "Higher-income"? I'm like, in the lower-middle, I use my 2nd Generation Zune 80GB for my music fetishes. My friends, from the same class, as you would like to state us, use Zunes, phones, and iPods.

99% of teenagers use a mobile phone to listen to music.

All of my friends, including me, either use a Zune, iPod Touch or iPhone.

They watch less live television because of online services that allow them to watch shows at anytime.

I prefer, live, because I'm "watching with the world". Gives a better....feeling. If you catch my drift? Not all of us have fast connections ya' know.

What's hot: Anything with a touch screen, mobile phones with large capacities for music, portable devices that can connect to the Internets and really big television sets.

Yea yea, touch screens and all that are cool. But the UI, usability and price matter.

What's not hot: Phones with black and white screens, clunky brick phones, devices with less than ten-hour battery life and anything with wires.

Hmm. So I guess my friend's iPod Touch's that last for 5 hours with medium backlight listening and playing videos aren't hot?

+1

well at least the "99% of teenagers use a mobile phone to listen to music." statement doesn't really apply to us teens in korea. All because of stupid monopolies by mobile service providers... srsly. -_-;;

If it's true, then somebody fly me to Mars and leave me there. I don't care if there's no oxygen, it's better than being here with those crazies.

"They go to the movies quite often although it's not about the film, but the experience and getting together with friends"...yeah that and making out with the hot girl you are with..... ahem

Wtf? Seriously, Morgan Stanley has a bunch of nutless monkeys working for them. What the hell does a 15 year old have anything to do with the 18-24 year old age bracket? More importantly, why are we taking financial advice from a 15 year old? An intern? Hahaha! No one else was available? How about a 16 year old? 17? Have we learned NOTHING? Honestly, if THIS was REALLY "one of the most clearest" and "most thought-provoking insights we have seen" - here's some BREAKING MOTHER****ING NEWS: You're out of touch with reality. Cocaine is a helluva a drug.

darkmanx21 said,
Wtf? Seriously, Morgan Stanley has a bunch of nutless monkeys working for them. What the hell does a 15 year old have anything to do with the 18-24 year old age bracket? More importantly, why are we taking financial advice from a 15 year old? An intern? Hahaha! No one else was available? How about a 16 year old? 17? Have we learned NOTHING? Honestly, if THIS was REALLY "one of the most clearest" and "most thought-provoking insights we have seen" - here's some BREAKING MOTHER****ING NEWS: You're out of touch with reality. Cocaine is a helluva a drug.

What we have here is a failure to read the article, and some random anger.

Twitter is an over blown, overrated, blog that people got into it due to aggressive marketing and celebrity endorsements.
I will never use it.

Value of Twitter was made very clear to me when the first images of the Husdon River plane crash appeared on Twitter from someone's iPhone who happened to be aboard one of the ferries that were re-routed to rescue the plane passengers. The news agencies were a good 15 minutes behind Twitter in getting detailed images up.

What's not hot: Phones with black and white screens, clunky brick phones, devices with less than ten-hour battery life and anything with wires.
Well hey there captain obvious.

Seems like a bunch of FUD to me, but if we take this report as having any value then we have a very sad future ahead of us.

If people don't want to pay for their content then we don't have a future that involves content. Well unless some governmental entity produces it all I guess

Nonsense - Ask most teenagers (if not most people in general) and they'll say they don't pay for their mobile phone. Of course they do - just not directly. They fund it not just through the monthly contract fee but also on every call and every text sent.

Same with content. I'm not prepared to pay £12 for a CD Album of 10 tracks - half of which I don't want. I'll borrow a copy from a mate, pay £5 to a dodgey guy for the top 40 albums on a couple of DVD's or just get a copy off the Internet. However I will see bands that I really like live in concert. If I really like a band and heard the album round a mates or something I might buy it. Last night I brought an album from Nokia's online store via my phone for £8. I've listen to all the songs before (Flight of the Conchords!) so knew that I liked all the tracks therefore I brought it. Although that's rare!

I have never "brought" any Jimmy Carr DVD, but I have quite a few of his sets from BitTorrent. Yet I've also got tickets to see him live in September and I've seen him live twice before. I'm also seeing Chicane live in December. (Brought 2 of his 5 albums. Rest were P2P).

I'll spend money, and I don't expect anything for completely nothing... but long are the days when I'll drive to my nearest large town, pay to park, get the CD I want from HMV, queue to pay, hand over nearly £15, drive back home only find out that the only track I like is the only one the artist has released.

I'll pay for live concerts (which can be expensive at £25 a pop, plus transport, plus accomodation etc.), and I'll pay £40 for a XBox360 game. I'll spend money on XBLA and pay for my Gold subscription. I'll get a T-Shirt at most live gigs I go too. I pay for (most) PC games via Steam.

Why? Because I think they provide me good value for money.

Content isn't just CD sales. Downloads and live concerts are the future. 10 years and albums could easily be forgotten completely and physical media could be dead for music. People can stream music from the Internet for free, and can download any track they like for 50p a pop without DRM.
The fans and people who would go out and buy the old fashioned CD will see the live tour and buy merchandise to make up for it.

This is pretty much the new business model of most music artists, and i'm sure it will start spreading into other medias soon too.

Music artists have realised there is very little money in selling albums / songs as it was a few years back.. it is now all about going to see them live. This is part of the reason why there has been an EXPLOSION of festivals in the last 5/6 years..

I don't think we have a sad future ahead of us, and I don't think it's unexpected that teenagers aren't willing to pay for things.

When I was a teenager I had no job and no allowance. I didn't like to ask my parents to buy things for me. When Napster first hit, of course it was huge - I was suddenly freed from the radio (or more appropriately, recording tapes from the radio, and recording tapes from movies and videogames). I started discovering all kinds of neat music, and for the first time in my life I ventured into a CD store based off of my own interests to find the full CDs. Yet the prices (~$12-15 for a CD back then) were too high for a jobless, broke teenager who didn't want to ask his parents for money. Back then, you could have classified me as someone who didn't want to pay for the stuff, but still wanted it.

Things changed dramatically once I was in college and found a job. I still found CDs to be a waste of money (except for used CD stores that sell some CDs for $1 or $3), because there was too much fluff that I didn't care to hear. But I began to use the iTunes Music Store, preferentially seeking songs there instead of going to a P2P service.

I'd imagine that trends in piracy rely heavily on the individual's income (specifically, whether there is any or not). Teenagers with no job have the free time to chase down poorly labeled songs that may or may not be complete - I'm surprised that many pirate. On the other hand, working adults with income and less free time are probably going to buy, as long as they don't perceive what they're buying as being too big of a ripoff. And the greater your income (and the less your free time), the less likely you're going to feel that you're being ripped off, I find.

They do not listen to the radio, and prefer music from websites that stream music for free and allow them to choose their songs. They are very reluctant to pay for music, and most have never bought a CD.
That's really sad. Not sure if it's true... most of the people my age have bought a CD. But if it has any truth, that really is sad.

I agree, and I'd love to know how he got that conclusion. He says that 80 percent download music illegally, but I'm not sure if that's a worldwide statistic or to a narrower scope.

simon360 said,
That's really sad. Not sure if it's true... most of the people my age have bought a CD. But if it has any truth, that really is sad.


I'm 23 and I've brought a CD - but not for about 5 years or so. I don't think it's unrealistic to assume people who were 12 5 years ago and are 17 now have never brought a physical CD.

He didn't say an album... just a physical CD.

I doubt there's much in it between the % of teenagers that regularly buy CD's and those who buy via iTunes or Amazon etc.

I'm also 23 and I also have bought a CD, as in "one in my whole life" (Aquarium by Aqua, must have been 10 then). Really not surprising to see people doing away with physical media in this case.

What's not hot: Phones with black and white screens

What? Really?
Here are some more:
Pagers
Amigas
Barcode Battlers
CRT Monitors

+1.
I read newspapers,
I've paid for music and CDs,
I don't twitter because it's a pile of absolute crap and I don't want to know when someone bitches about myspace or takes a crap,
I don't use my phone to listen to music,
I don't ever to to movies,
I listen to the radio,
I hate concerts,
I hate TV and 90% of stuff on them
I CANNOT STAND TOUCH SCREEN,
I love my nokia 3315 and I'd NEVER use wireless internet..

*****ing idiots that came up with this crap

The average teen isn't on sites like neowin ;)

most of these facts are true for me. And for a lot of my friends

+1.
I read newspapers,
I've paid for music and CDs,
I use Twitter
I don't use my phone to listen to music.
I rarely go to the cinema, mostly rent DVDs.
I listen to the radio,
I haven't been to a concert yet, 12th September!
I don't hate TV, but most stuff is boring.
I love touch screens.
I love my Motorola K3 and would use wireless internet with a laptop. I love my wired mouse and keyboard though (Sidewinder and Comfort Curve 2000).

*****ing idiots that came up with this crap. True but for the average teenager most of these are right. Hardly any of my friends use twitter.

n_K said,
+1.
I read newspapers,
I've paid for music and CDs,
I don't twitter because it's a pile of absolute crap and I don't want to know when someone bitches about myspace or takes a crap,
I don't use my phone to listen to music,
I don't ever to to movies,
I listen to the radio,
I hate concerts,
I hate TV and 90% of stuff on them
I CANNOT STAND TOUCH SCREEN,
I love my nokia 3315 and I'd NEVER use wireless internet..

*****ing idiots that came up with this crap

What is it you hate so much about wireless msuic?

Also, you sound like a boring fart

You listen to the radio? I pray your radio stations are better than ours, because there is nothing but absolute sh-- on the radio.

andrewbares said,
It's not crap, most is true, I would bet you.

It's absolutely true. Teens today are just as ignorant as they have always been. They do not use the internet to learn, they use it for entertainment, sexual networking, and drug deals. Oh and they use it to cheat in school. The only news kids pay attention to is celeb gossip.

Well not all the teenagers I know do that, some do.

And wireless internet? Why do I not use it?
Well I do on my ipod, it's not my access point. Point proven.

n_K said,
Well not all the teenagers I know do that, some do.

And wireless internet? Why do I not use it?
Well I do on my ipod, it's not my access point. Point proven.


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